Brian Merchant
@bcmerchant.bsky.social
43K followers 1.4K following 2.6K posts
author of Blood in the Machine, tech writer, luddite newsletter: https://www.bloodinthemachine.com/ books: https://www.hachettebookgroup.com/contributor/brian-merchant/ kofi link: https://ko-fi.com/brianmerchant
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bcmerchant.bsky.social
Well hello all, and thanks for giving me a follow over here, and to the starter pack creators who kindly included me.

I'm a tech journalist, critic, and author of Blood in the Machine, a book + newsletter about breaking oppressive machines:

www.bloodinthemachine.com/p/one-year-o...
One year of Blood in the Machine (the book)
On a year of rehabilitating the luddites, resisting AI, and beginning to build a better future
www.bloodinthemachine.com
bcmerchant.bsky.social
It was such a pleasure to reread that for the book, really holds up
bcmerchant.bsky.social
Really love to see stuff like this, and it's 100% why I'm very happy to beam into your classroom, workplace, book club etc, to talk Luddites, resisting AI and job degradation, organizing or whatever, whenever I can. Thx Susan, your group was great, and glad you're picking up the proverbial hammer
susankayequinn.bsky.social
My recent adventures with AI:

—attended bookclub where BLOOD IN THE MACHINE author @bcmerchant.bsky.social zoomed in; I said I've been thinking about "What's my hammer?" (my answer to myself: "stories" and "copyright law")

1/n
Blood in the Machine by Brian Merchant
bcmerchant.bsky.social
literally made one about that too but NOW I'm not going to share it ;)
bcmerchant.bsky.social
Turns out when @hypervisible.blacksky.app called OpenAI a "social arsonist" last week, he had no idea just how accurate that was.
Reposted by Brian Merchant
bcmerchant.bsky.social
Not going to block, I don't mind. I'm reporting on the app so I need to know how it works, its biases and limitations, how it deals with copyright, and so on. I shared this because I thought it an amusing metacommentary on the unethical practices of the industry but not all will agree, that's fine
bcmerchant.bsky.social
Nah it’s all good you’re not wrong
bcmerchant.bsky.social
This one is called “AI companies exploiting artists for profit”
bcmerchant.bsky.social
It’s somehow even worse than I dared imagine
bcmerchant.bsky.social
Been experimenting with Sora a bit
Reposted by Brian Merchant
kateconger.com
Jonathan Rinderknecht, a white man, was charged with starting the Palisades Fire. But on X, the company's news summary tab shows a photo of a black man.
Screenshot depicting posts on X, one showing the suspect accused of starting the Palisades Fire, a white man. The X news tab reports on the suspect's arrest, but shows a photo of a black man instead.
bcmerchant.bsky.social
ALT text: "CNN headline that reads: Most companies aren't seeing a return on AI investments. This tech CEO wants to change that"
Reposted by Brian Merchant
susankayequinn.bsky.social
My recent adventures with AI:

—attended bookclub where BLOOD IN THE MACHINE author @bcmerchant.bsky.social zoomed in; I said I've been thinking about "What's my hammer?" (my answer to myself: "stories" and "copyright law")

1/n
Blood in the Machine by Brian Merchant
Reposted by Brian Merchant
Reposted by Brian Merchant
alexvont.bsky.social
I agree with every word Zelda Williams says. And this at the end from OpenAI makes me want to go full Ned Ludd. Creators can’t have a blanket opt-out on copyright infringement of their work and have to fill out a form appealing to OpenAI’s mercy every time? Fuck off into the sun
OpenAI told the Guardian that content owners can flag copyright infringement using a “copyright disputes form” but that individual artists or studios cannot have a blanket opt-out. Varun Shetty, OpenAI’s head of media partnerships, said: “We’ll work with rights holders to block characters from Sora at their request and respond to takedown requests.”
bcmerchant.bsky.social
Yeah exactly — hard bans on related keywords like that are probably the only way to keep from infringing at scale
bcmerchant.bsky.social
I'm also skeptical that this opt-in method will work all that well, aside from in the more obvious cases that pose the greatest risk of litigation like Disney. All of these materials are clearly already in the training data!
Reposted by Brian Merchant
garychun.bsky.social
Thread.
bcmerchant.bsky.social
OpenAI's Sora gambit is somehow even more reckless and arrogant than we've grown accustomed to with the company. OpenAI is betting that it can spit in the face of creatives, workers, and the largest media companies on the planet—and bend copyright law to its whims.
The incredible arrogance of OpenAI
With Sora 2, OpenAI is betting it can spit in the face of workers, creators, and the biggest media conglomerates on the planet — and win
www.bloodinthemachine.com
bcmerchant.bsky.social
ah that's so nice of you, and will keep that in mind but it's all good right now (though could be fun to do something like that at some point regardless.) certainly not dire or anything, just trying to get to a decent spot with it — and paywalls suck, but they *work*
Reposted by Brian Merchant
alecf.bsky.social
What's worse is that OpenAI is giving users tools so that they, themselves, can also gleefully spit in the face of creatives, workers & media companies. It's a loogiefest.