Taste is the ability to recognize what works before you make it. Craft is the ability to actually make it. You need both. Taste without craft is criticism. Craft without taste is competence.

If you're going to put your name on something, it better be the best version. Think about it differently. What if the merchandise was the product? What if the same obsession you bring your software went into everything with your name on it? Objects people keep for years.Merchandise becomes craft.