Oliver Aston
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oliaston.bsky.social
Oliver Aston
@oliaston.bsky.social
Business Development Lead for Society22 PR | Ex BOND, CLD, Microsoft.

Words are my own.
Why did I only buy a 32gb kit? 😭
November 25, 2025 at 1:31 AM
Congrats, Eddie!
November 18, 2025 at 7:49 PM
I watched it a few years ago and I still think about it regularly. One of the best shows I've ever watched and easily in my top 5.
August 12, 2025 at 9:00 PM
Please
June 8, 2025 at 4:10 AM
Generally... Kinda just made me want ruffles and dip
April 29, 2025 at 8:33 PM
A parent might buy Xbox because something like the series S is cheaper and offers access to Minecraft in Fortnite, plus maybe they don't know what their kid likes, so game pass unlocks a ton of titles from the jump.

There is much more to the market, than what you and I would consider important.
January 31, 2025 at 7:41 PM
Why does a person buy one type of phone, pc? Why go to one movie theater over another if they show the same films?

Yes, game pass itself is an exclusive, features like quick resume, the ability to carry your save over to another device, backwards compatibility. All of these are key differentiators
January 31, 2025 at 7:40 PM
I can get all of the Google apps on an iPhone, so why would I buy an Android? There are many reasons, form factor, better Google services integration, assistants like Gemini.

Likewise, Apple Music exists on Android, but it's a better experience on their own hardware.
January 31, 2025 at 7:10 PM
I don't think Microsoft cares about winning, they care about getting as many subscriptions, and as many sales of individual titles as possible.
January 31, 2025 at 7:10 PM
It really is highly dependent on the individual consumer. A parent buying a console for their kids is not considering the same thing as a hard-core player like you or I might.

Xbox consoles will remain a plug-in and play solution, with a great value subscription.
January 31, 2025 at 7:10 PM
Also 3.

I think the next console plays a role, ideally you pitch it as the best place to play those games. Higher Fidelity than PlayStation, ease-of-use, etc..

It's sort of like how you can watch some HBO shows on Netflix, but they're only HD. For 4K, you need to get Max.
January 31, 2025 at 6:59 PM
Two reasons. One it's for people who want a Console, want that local experience, and don't wanna deal with the hassle of PC and things like that.

2. for people who want to get a Game Pass, it's a great deal to be able to get things like doom, halo, etc., without paying $70 a title.
January 31, 2025 at 6:58 PM
We Regret To Inform You That It Is Jafar
January 19, 2025 at 7:28 AM
Per usual, I'll be at the Marriott getting a $20 drink after 😅
December 12, 2024 at 11:13 PM
One $20 rum and coke please
December 12, 2024 at 2:17 AM
Xbox 360 launch day
November 23, 2024 at 6:58 AM
Take me back
November 22, 2024 at 8:38 PM