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Reposted by Open Measures

Gizmodo @gizmodo.com · 4d

Data on Sydney Sweeney Ad Controversy Shows How MAGA Weaponizes Social Trends https://gizmodo.com/data-on-sydney-sweeney-ad-controversy-shows-how-maga-weaponizes-social-trends-2000667399

Data on Sydney Sweeney Ad Controversy Shows How MAGA Weaponizes Social Trends

Manufacturing outrage.

gizmodo.com

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Open Measures @openmeasures.bsky.social · 3d

Thanks @gizmodo.com for covering our latest case study!

gizmodo.com/data-on-sydn...

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Open Measures @openmeasures.bsky.social · 5d

If you appreciate analysis like this, remember to follow us here.

Want to learn more about Open Measures or get in touch with our team? You can find more information on our website:

openmeasures.io

Open Measures

Open Measures builds accessible and transparent products to contextualize the spread of harmful online information that impacts public discourse and global events.

openmeasures.io

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Open Measures @openmeasures.bsky.social · 5d

This piece is part of a series we're calling "Outrage Cycle," which takes a closer look at viral social media attacks on institutions. We previously looked back on backlash against Cracker Barrel's logo change, which prompted the company to abandon its new branding:
openmeasures.io/cracker-barr...

Outrage Cycle: Cracker Barrel and its CEO Targeted Amidst Logo Controversy - Open Measures

Open Measures builds accessible and transparent products to contextualize the spread of harmful online information that impacts public discourse and global events.

openmeasures.io

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Open Measures @openmeasures.bsky.social · 5d

American Eagle was dragged into an online outrage cycle after conservative media figures claimed that liberals were offended by the clothing company's ads featuring Sydney Sweeney and a denim-themed pun about her "great jeans."

We checked the data. That wasn't true.

openmeasures.io/american-eag...

Outrage Over American Eagle’s ‘Great Jeans’ Ad Was a Conservative Media Creation - Open Measures

Open Measures builds accessible and transparent products to contextualize the spread of harmful online information that impacts public discourse and global events.

openmeasures.io

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Open Measures @openmeasures.bsky.social · 6d

Our research on the online outrage cycle surrounding Cracker Barrel's logo change was cited in this piece at Gizmodo:

"According to data collected by Open Measures ... posters regularly tied the Cracker Barrel logo change to terms like 'woke' and 'DEI.'”
gizmodo.com/cracker-barr...

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Open Measures @openmeasures.bsky.social · 12d

Cracker Barrel changed its logo, then changed it back. We looked at how certain online communities reacted, and found that nearly a quarter of posts referenced terms related to social justice and diversity. Read more here:
openmeasures.io/cracker-barr...

Outrage Cycle: Cracker Barrel and its CEO Targeted Amidst Logo Controversy - Open Measures

Open Measures builds accessible and transparent products to contextualize the spread of harmful online information that impacts public discourse and global events.

openmeasures.io

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Open Measures @openmeasures.bsky.social · 12d

Many perpetrators "almost view their acts as a type of performance art."

Thank you @drewharwell.com for including us in this story about political messages reportedly left on bullet casings in high-profile shootings.
www.washingtonpost.com/nation/2025/...

Engraved bullet casings have become shooters’ manifestos

Experts in political violence say that such engravings are a way for shooters to ensure the rationale for their attacks is publicized even if their manifestos are suppressed.

www.washingtonpost.com

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Open Measures @openmeasures.bsky.social · 19d

Our latest investigation reveals how extremist networks amplified a harassment site targeting people accused of making distasteful comments about Charlie Kirk’s assassination. Read more here:

openmeasures.io/far-right-ex...

Far-Right Extremists Were Among Earliest Promoters of Website Targeting Charlie Kirk Critics for Harassment - Open Measures

Open Measures builds accessible and transparent products to contextualize the spread of harmful online information that impacts public discourse and global events.

openmeasures.io

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Open Measures @openmeasures.bsky.social · 21d

Online chatter about "Pallywood" -- the conspiracy theory that Palestinians stage suffering for propaganda -- gained renewed attention in July this year, after famine was declared in Gaza. Written with input from our partners at @freepressunlimited.org.

Read more:

‘Pallywood’ conspiracy theories saw increased interest after reports of famine in Gaza - Open Measures

Open Measures builds accessible and transparent products to contextualize the spread of harmful online information that impacts public discourse and global events.

openmeasures.io

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Open Measures @openmeasures.bsky.social · 21d

We’re pleased to be taking part in @bsidescbr.bsky.social next week. Our Liv Rowley will be presenting on September 27, sharing insights into stolen credential markets on Telegram. If you’re attending, come say hi!

cfp.bsidescbr.com.au/bsides-canbe...

Floating on Cloud Crime: Subscription-based credential markets on Telegram BSides Canberra 2025

Cybercriminals are hawking stolen credentials on Telegram, using a subscription-based model where clients pay for access to a trove of stolen information. From there, these credentials can be used…

cfp.bsidescbr.com.au

Open Measures @openmeasures.bsky.social · 26d

When crises occur and hard facts are at a premium, we're seeing the void filled with conjecture and dangerous conspiracy theories. In this case, Charlie Kirk’s death is being leveraged to stoke flames. @jaredlholt.bsky.social and @stuartathompson.bsky.social in NYT:

www.nytimes.com/2025/09/11/t...

With Few Facts About Kirk Shooting, Wild Speculation Abounds

www.nytimes.com

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Jared Holt @jaredlholt.bsky.social · 29d

Have really been enjoying the work I've been doing at @openmeasures.bsky.social. There's some cool stuff in the hopper I'm excited to share when it's out, but here's a recap of what I've published so far. 🧵 (1/6)

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Open Measures @openmeasures.bsky.social · Sep 5

People fled Twitter in pursuit of "free speech platforms"; why are some of these people not returning to Musk's X? Tensions between Musk and Trump seem to play a role at discouraging a return. Read more here:
openmeasures.io/leaving-x-tw...

Why Some Alt-Platform Users Still Support Leaving X/Twitter - Open Measures

Despite Elon Musk’s efforts toward a “free speech” rebrand, some alt-platforms users support leaving X/Twitter or won't return to the site.

openmeasures.io

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Open Measures @openmeasures.bsky.social · Sep 2

@mantzarlis.com & @craigsilverman.bsky.social are building something special at @indicator.media that really resonates with us at Open Measures. Thank you for featuring us on your great write up and demo + workshop last week.
indicator.media/p/3-free-or-...

Alexios Mantzarlis @mantzarlis.com · Aug 27

TODAY @ 1230P ET: @indicator.media workshop with OSINT King @craigsilverman.bsky.social on affordable tools for social media monitoring and analysis

Members can view our monthly workshops live or access the recordings at any point. Join Indicator to get in on the action: indicator.media

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Open Measures @openmeasures.bsky.social · Sep 1

Did 4chan's April outage have a lasting negative impact on its activity levels and userbase? In short: no. Check out our thoughts here: openmeasures.io/4chan-returns/

Flash Report: Claims of 4chan’s Death Were Greatly Exaggerated - Open Measures

4chan was compromised and went offline for 10 days, it has since returned as of April 25, 2025, with similar levels of influence.

openmeasures.io

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Open Measures @openmeasures.bsky.social · Aug 13

August is a busy month for the Australian far-right. An Aug 9 neo-Nazi rally in Melbourne was followed by a weekend gathering of the same group, & details of an Aug 31 anti-immigration rally are being shared in far-right Telegram channels & socials. Read more:
openmeasures.io/flash-report...

Flash Report: August is Active Month for Australian Far-Right - Open Measures

An August 9 neo-Nazi rally in Melbourne and an August 31 nationwide anti-immigration rally are keeping the Australian far-right busy.

openmeasures.io

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Open Measures @openmeasures.bsky.social · Aug 29

Nearly 1/3 of all posts about New York mayoral candidate Zohran Mamdani contain Islamophobia or accusations of antisemitism, according to our research across 5 major alt-tech platforms. Check it out here: openmeasures.io/zohran-mamda...

Zohran Mamdani Win Spurs Islamophobic and Antisemitic Attacks - Open Measures

After Zohran Mamdani won the primary in New York City, online identity-based attacks followed with Islamophobic and antisemitic themes.

openmeasures.io

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Reposted by Open Measures

Jared Holt @jaredlholt.bsky.social · Aug 26

Has Trump’s online base moved on from the ‘Epstein Files’ scandal? In my first piece for @openmeasures.bsky.social, I ran the numbers.

Of the alt-platforms I looked at, the only one keeping Epstein discussion alive was this one: Bluesky.

openmeasures.io/epstein-files/

‘Epstein Files’ Obsession Now Old News to Trump's Online Base - Open Measures

After the Trump Administration declined to release additional “Epstein Files,” discussion of Epstein has suddenly quieted on Truth Social.

openmeasures.io

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Open Measures @openmeasures.bsky.social · Aug 26

Fixation on the release of the "Epstein files" seems to have been a passing obsession for pro-Trump communities online. Interest, which skyrocketed in early July, has since subsided. Read more here:
openmeasures.io/epstein-files/

‘Epstein Files’ Obsession Now Old News to Trump's Online Base - Open Measures

After the Trump Administration declined to release additional “Epstein Files,” discussion of Epstein has suddenly quieted on Truth Social.

openmeasures.io

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Open Measures @openmeasures.bsky.social · Aug 19

See you in Canberra! On September 27th, Open Measures' Research Manager, Liv Rowley,
will be presenting @bsidescbr.bsky.social‬ on how stolen credentials are sold on Telegram channels. Reach out to talk cybercrime, Telegram, and other online threats.

cfp.bsidescbr.com.au/bsides-canbe...

Floating on Cloud Crime: Subscription-based credential markets on Telegram BSides Canberra 2025

Cybercriminals are hawking stolen credentials on Telegram, using a subscription-based model where clients pay for access to a trove of stolen information. From there, these credentials can be used for...

cfp.bsidescbr.com.au

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Open Measures @openmeasures.bsky.social · Aug 13

Welcome @jaredlholt.bsky.social!!

Jared Holt @jaredlholt.bsky.social · Aug 12

Excited to announce I am en route to @openmeasures.bsky.social, where I’ll be researching and writing lots of cool stuff in the near future. I’m stoked about this and can’t wait to share the work I do there with you all.

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Open Measures @openmeasures.bsky.social · Aug 13

August is a busy month for the Australian far-right. An Aug 9 neo-Nazi rally in Melbourne was followed by a weekend gathering of the same group, & details of an Aug 31 anti-immigration rally are being shared in far-right Telegram channels & socials. Read more:
openmeasures.io/flash-report...

Flash Report: August is Active Month for Australian Far-Right - Open Measures

An August 9 neo-Nazi rally in Melbourne and an August 31 nationwide anti-immigration rally are keeping the Australian far-right busy.

openmeasures.io

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Open Measures @openmeasures.bsky.social · Aug 6

Criminal gangs sell access to stolen "clouds" of information over Telegram. Check out how we uncover the various channels and groups in support of one such offering here:
openmeasures.io/omega-cloud-...

Omega Cloud: A Case Study Of Stolen Data Sold on Telegram - Open Measures

A glimpse into Omega Cloud, part of an ecosystem of Telegram channels and groups illegally selling stolen information.

openmeasures.io

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Open Measures @openmeasures.bsky.social · Jul 30

Just out: the June/July Roundup! New platform features, plus research on disinformation networks and online attacks on the French judiciary.

More here:
blog.openmeasures.io/p/open-measu...

Open Measures: June/July Roundup

WhatsApp collections and AI search are now here! Plus, we take a closer look at a Pravda-linked news aggregator as well as online violent rhetoric targeting French judicial officials.

blog.openmeasures.io

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