Paddy Gilmore
@paddygilmore.bsky.social
Humorous ads make over 100% more profit than non-humorous ones: I help brands achieve this | MD: HumourScope® | Int'l Keynote speaker | Is Humour Right for Your Brand? Find out with The HumourScope® Quiz: https://quiz.humourscope.com/
The Joys of being called a Jackasshole (or how to survive insults and enjoy praise): this week's video.
Starring:
— A New Yorker called Donald Trump
— A Californian called Anthony
— A Kenyan called Boniface
#trump #insults #praise
youtu.be/td_wcKoWUAg
Starring:
— A New Yorker called Donald Trump
— A Californian called Anthony
— A Kenyan called Boniface
#trump #insults #praise
youtu.be/td_wcKoWUAg
The Joys of Being Called a Jackasshole
YouTube video by HumourScope®
youtu.be
June 10, 2025 at 8:15 AM
The Joys of being called a Jackasshole (or how to survive insults and enjoy praise): this week's video.
Starring:
— A New Yorker called Donald Trump
— A Californian called Anthony
— A Kenyan called Boniface
#trump #insults #praise
youtu.be/td_wcKoWUAg
Starring:
— A New Yorker called Donald Trump
— A Californian called Anthony
— A Kenyan called Boniface
#trump #insults #praise
youtu.be/td_wcKoWUAg
Humour has been shown to increase ROI by over 100%*.
But is it right for your brand?
You could take this easy, 10-question quiz to find out.
It'll take two minutes.
And I'll send you my 5-Part Course in Humour & Marketing — completely free.
quiz.humourscope.com
* IPA Databank survey, 2022.
But is it right for your brand?
You could take this easy, 10-question quiz to find out.
It'll take two minutes.
And I'll send you my 5-Part Course in Humour & Marketing — completely free.
quiz.humourscope.com
* IPA Databank survey, 2022.
June 4, 2025 at 8:41 AM
Humour has been shown to increase ROI by over 100%*.
But is it right for your brand?
You could take this easy, 10-question quiz to find out.
It'll take two minutes.
And I'll send you my 5-Part Course in Humour & Marketing — completely free.
quiz.humourscope.com
* IPA Databank survey, 2022.
But is it right for your brand?
You could take this easy, 10-question quiz to find out.
It'll take two minutes.
And I'll send you my 5-Part Course in Humour & Marketing — completely free.
quiz.humourscope.com
* IPA Databank survey, 2022.
This week I’m launching The HumourScope® Quiz.
Humour has been shown to increase ROI by over 100%*.
…BUT! Is it right for your brand?
Take this 10-question quiz to find out. And get my 5-Part Course in Humour & Marketing — completely free.
quiz.humourscope.com
* IPA Databank survey, 2022.
Humour has been shown to increase ROI by over 100%*.
…BUT! Is it right for your brand?
Take this 10-question quiz to find out. And get my 5-Part Course in Humour & Marketing — completely free.
quiz.humourscope.com
* IPA Databank survey, 2022.
Is your Brand Ready to Benefit from Humour?
Humorous ad campaigns deliver over 100% more profit than non-humorous campaigns. So is your brand ready to use humour? Find out by doing the quick and easy HumourScope® Quiz.
quiz.humourscope.com
June 2, 2025 at 1:17 PM
This week I’m launching The HumourScope® Quiz.
Humour has been shown to increase ROI by over 100%*.
…BUT! Is it right for your brand?
Take this 10-question quiz to find out. And get my 5-Part Course in Humour & Marketing — completely free.
quiz.humourscope.com
* IPA Databank survey, 2022.
Humour has been shown to increase ROI by over 100%*.
…BUT! Is it right for your brand?
Take this 10-question quiz to find out. And get my 5-Part Course in Humour & Marketing — completely free.
quiz.humourscope.com
* IPA Databank survey, 2022.
The Drum kindly asked me my thoughts on how brands should treat April 1st.
Here are my thoughts:
www.thedrum.com/opinion/2025...
Here are my thoughts:
www.thedrum.com/opinion/2025...
April 1, 2025 at 11:06 AM
The Drum kindly asked me my thoughts on how brands should treat April 1st.
Here are my thoughts:
www.thedrum.com/opinion/2025...
Here are my thoughts:
www.thedrum.com/opinion/2025...
Do these words look clear to you?
A Brands & Humour special on funny optical ads:
brandsandhumour.substack.com/p/the-funny-...
A Brands & Humour special on funny optical ads:
brandsandhumour.substack.com/p/the-funny-...
March 31, 2025 at 10:18 AM
Do these words look clear to you?
A Brands & Humour special on funny optical ads:
brandsandhumour.substack.com/p/the-funny-...
A Brands & Humour special on funny optical ads:
brandsandhumour.substack.com/p/the-funny-...
Heard about the brand that went from horror to humour?
I have.
This week in Brands & Humour: a special on the RSPCA’s rebrand.
brandsandhumour.substack.com/p/the-brand-...
I have.
This week in Brands & Humour: a special on the RSPCA’s rebrand.
brandsandhumour.substack.com/p/the-brand-...
March 24, 2025 at 12:08 PM
Heard about the brand that went from horror to humour?
I have.
This week in Brands & Humour: a special on the RSPCA’s rebrand.
brandsandhumour.substack.com/p/the-brand-...
I have.
This week in Brands & Humour: a special on the RSPCA’s rebrand.
brandsandhumour.substack.com/p/the-brand-...
March 21, 2025 at 9:21 AM
My shop opened this week.
Interest is healthy and sales are good.
When you've got time on your hands, by avoiding that visit to your local Tesla dealership, you're more than welcome to pop in.
www.humourscope.com
Interest is healthy and sales are good.
When you've got time on your hands, by avoiding that visit to your local Tesla dealership, you're more than welcome to pop in.
www.humourscope.com
March 20, 2025 at 10:29 AM
My shop opened this week.
Interest is healthy and sales are good.
When you've got time on your hands, by avoiding that visit to your local Tesla dealership, you're more than welcome to pop in.
www.humourscope.com
Interest is healthy and sales are good.
When you've got time on your hands, by avoiding that visit to your local Tesla dealership, you're more than welcome to pop in.
www.humourscope.com
My shop, HumourScope®, opened its doors yesterday.
These photo shows the frankly disgraceful melée that ensued.
Please visit today, when things are quieter. www.humourscope.com/shop
These photo shows the frankly disgraceful melée that ensued.
Please visit today, when things are quieter. www.humourscope.com/shop
March 18, 2025 at 11:50 AM
My shop, HumourScope®, opened its doors yesterday.
These photo shows the frankly disgraceful melée that ensued.
Please visit today, when things are quieter. www.humourscope.com/shop
These photo shows the frankly disgraceful melée that ensued.
Please visit today, when things are quieter. www.humourscope.com/shop
In this week's Brands & Humour:
What do your customers do in their downtime?
(And how you can mine it to find the best, funniest ads.)
brandsandhumour.substack.com/p/how-do-you...
What do your customers do in their downtime?
(And how you can mine it to find the best, funniest ads.)
brandsandhumour.substack.com/p/how-do-you...
February 4, 2025 at 10:06 AM
In this week's Brands & Humour:
What do your customers do in their downtime?
(And how you can mine it to find the best, funniest ads.)
brandsandhumour.substack.com/p/how-do-you...
What do your customers do in their downtime?
(And how you can mine it to find the best, funniest ads.)
brandsandhumour.substack.com/p/how-do-you...
In a world of suffering, why try to be funny?
A special edition of 'Brands & Humour.'
Photo: a house in the Altadena area of Los Angeles County, California; 9th January 2025, Josh Edelson/AFP.
brandsandhumour.substack.com/p/what-place...
A special edition of 'Brands & Humour.'
Photo: a house in the Altadena area of Los Angeles County, California; 9th January 2025, Josh Edelson/AFP.
brandsandhumour.substack.com/p/what-place...
January 30, 2025 at 2:19 PM
In a world of suffering, why try to be funny?
A special edition of 'Brands & Humour.'
Photo: a house in the Altadena area of Los Angeles County, California; 9th January 2025, Josh Edelson/AFP.
brandsandhumour.substack.com/p/what-place...
A special edition of 'Brands & Humour.'
Photo: a house in the Altadena area of Los Angeles County, California; 9th January 2025, Josh Edelson/AFP.
brandsandhumour.substack.com/p/what-place...
In a world of suffering, why try to be funny?
A special edition of 'Brands & Humour.'
brandsandhumour.substack.com/p/what-place...
Photo by Adem Altan: Mesut Hançer holds the hand of his 15-year-old daughter, Irmak, Turkey, February 2023.
A special edition of 'Brands & Humour.'
brandsandhumour.substack.com/p/what-place...
Photo by Adem Altan: Mesut Hançer holds the hand of his 15-year-old daughter, Irmak, Turkey, February 2023.
January 27, 2025 at 9:44 AM
In a world of suffering, why try to be funny?
A special edition of 'Brands & Humour.'
brandsandhumour.substack.com/p/what-place...
Photo by Adem Altan: Mesut Hançer holds the hand of his 15-year-old daughter, Irmak, Turkey, February 2023.
A special edition of 'Brands & Humour.'
brandsandhumour.substack.com/p/what-place...
Photo by Adem Altan: Mesut Hançer holds the hand of his 15-year-old daughter, Irmak, Turkey, February 2023.
Brands & Humour.
The free, weekly Substack ignored by the people you'd prefer to ignore.
brandsandhumour.substack.com/p/why-you-se...
The free, weekly Substack ignored by the people you'd prefer to ignore.
brandsandhumour.substack.com/p/why-you-se...
January 21, 2025 at 10:17 AM
Brands & Humour.
The free, weekly Substack ignored by the people you'd prefer to ignore.
brandsandhumour.substack.com/p/why-you-se...
The free, weekly Substack ignored by the people you'd prefer to ignore.
brandsandhumour.substack.com/p/why-you-se...
This week's Brands & Humour just dropped:
'Why You Secretly Want to Rob a Bank.'
Just click on the link below, act natural, and nobody's gonna get hurt.
brandsandhumour.substack.com/p/why-you-se...
'Why You Secretly Want to Rob a Bank.'
Just click on the link below, act natural, and nobody's gonna get hurt.
brandsandhumour.substack.com/p/why-you-se...
January 20, 2025 at 1:36 PM
This week's Brands & Humour just dropped:
'Why You Secretly Want to Rob a Bank.'
Just click on the link below, act natural, and nobody's gonna get hurt.
brandsandhumour.substack.com/p/why-you-se...
'Why You Secretly Want to Rob a Bank.'
Just click on the link below, act natural, and nobody's gonna get hurt.
brandsandhumour.substack.com/p/why-you-se...
The new Brands & Humour is now out — looking at some of the funniest ads ever made for a Swiss insurance company (sic).
Here’s the link:
brandsandhumour.substack.com/p/got-a-dull...
Here’s the link:
brandsandhumour.substack.com/p/got-a-dull...
January 14, 2025 at 1:08 PM
The new Brands & Humour is now out — looking at some of the funniest ads ever made for a Swiss insurance company (sic).
Here’s the link:
brandsandhumour.substack.com/p/got-a-dull...
Here’s the link:
brandsandhumour.substack.com/p/got-a-dull...
Brands & Humour.
In a world populated by robots, reading it is a sure sign of humanity.
Current issue: brandsandhumour.substack.com/p/a-boy-stan...
In a world populated by robots, reading it is a sure sign of humanity.
Current issue: brandsandhumour.substack.com/p/a-boy-stan...
January 8, 2025 at 1:47 PM
Brands & Humour.
In a world populated by robots, reading it is a sure sign of humanity.
Current issue: brandsandhumour.substack.com/p/a-boy-stan...
In a world populated by robots, reading it is a sure sign of humanity.
Current issue: brandsandhumour.substack.com/p/a-boy-stan...
Nine-out-of-ten people who receive 'Brands & Humour', the hit newsletter, report that watching funny ads beats the back-to-work blues.
Some readers even enjoy me talking about them.
This week's issue, fresh off the press:
brandsandhumour.substack.com/p/a-boy-stan...
Some readers even enjoy me talking about them.
This week's issue, fresh off the press:
brandsandhumour.substack.com/p/a-boy-stan...
January 6, 2025 at 10:53 AM
Nine-out-of-ten people who receive 'Brands & Humour', the hit newsletter, report that watching funny ads beats the back-to-work blues.
Some readers even enjoy me talking about them.
This week's issue, fresh off the press:
brandsandhumour.substack.com/p/a-boy-stan...
Some readers even enjoy me talking about them.
This week's issue, fresh off the press:
brandsandhumour.substack.com/p/a-boy-stan...
Nice wee bit of logo design for this coffee brand.
December 24, 2024 at 8:24 AM
Nice wee bit of logo design for this coffee brand.
In this week's Brands & Humour: A-list stars, underpants and lookalikes.
Special guests this week include:
— Jeremy Allen White, actor, (b. 1991)
— Immanuel Kant, philosopher (1724-1804)
— The brontosaurus, a dinosaur of the Late Jurassic period
brandsandhumour.substack.com/p/havent-i-s...
Special guests this week include:
— Jeremy Allen White, actor, (b. 1991)
— Immanuel Kant, philosopher (1724-1804)
— The brontosaurus, a dinosaur of the Late Jurassic period
brandsandhumour.substack.com/p/havent-i-s...
December 9, 2024 at 11:25 AM
In this week's Brands & Humour: A-list stars, underpants and lookalikes.
Special guests this week include:
— Jeremy Allen White, actor, (b. 1991)
— Immanuel Kant, philosopher (1724-1804)
— The brontosaurus, a dinosaur of the Late Jurassic period
brandsandhumour.substack.com/p/havent-i-s...
Special guests this week include:
— Jeremy Allen White, actor, (b. 1991)
— Immanuel Kant, philosopher (1724-1804)
— The brontosaurus, a dinosaur of the Late Jurassic period
brandsandhumour.substack.com/p/havent-i-s...
In this week's Brands & Humour?
Why humour goes too far — and why it should:
brandsandhumour.substack.com/p/dont-sell-...
www.studiogilmore.com
Why humour goes too far — and why it should:
brandsandhumour.substack.com/p/dont-sell-...
www.studiogilmore.com
December 3, 2024 at 11:16 AM
In this week's Brands & Humour?
Why humour goes too far — and why it should:
brandsandhumour.substack.com/p/dont-sell-...
www.studiogilmore.com
Why humour goes too far — and why it should:
brandsandhumour.substack.com/p/dont-sell-...
www.studiogilmore.com
This week's Brands & Humour?
Nothing about cars, re-brands, or jungle cats.
Plenty about Ryan Reynolds, Hollywood actors, and you can even see me in shorts.
Brands & Humour: read something interesting.
brandsandhumour.substack.com/p/in-praise-...
Nothing about cars, re-brands, or jungle cats.
Plenty about Ryan Reynolds, Hollywood actors, and you can even see me in shorts.
Brands & Humour: read something interesting.
brandsandhumour.substack.com/p/in-praise-...
November 26, 2024 at 9:22 AM
This week's Brands & Humour?
Nothing about cars, re-brands, or jungle cats.
Plenty about Ryan Reynolds, Hollywood actors, and you can even see me in shorts.
Brands & Humour: read something interesting.
brandsandhumour.substack.com/p/in-praise-...
Nothing about cars, re-brands, or jungle cats.
Plenty about Ryan Reynolds, Hollywood actors, and you can even see me in shorts.
Brands & Humour: read something interesting.
brandsandhumour.substack.com/p/in-praise-...
My weekly Substack, Brands & Humour, is out today. And it's Annual Competition time, in which you can win some luxury truffles.
Just pop here: brandsandhumour.substack.com/p/the-brands...
Just pop here: brandsandhumour.substack.com/p/the-brands...
November 18, 2024 at 11:27 AM
My weekly Substack, Brands & Humour, is out today. And it's Annual Competition time, in which you can win some luxury truffles.
Just pop here: brandsandhumour.substack.com/p/the-brands...
Just pop here: brandsandhumour.substack.com/p/the-brands...
Twitter refugee, 50, seeks friends, has GSOH, own teeth.
For a Brit, that's quite an achievement.
For a Brit, that's quite an achievement.
November 15, 2024 at 7:16 PM
Twitter refugee, 50, seeks friends, has GSOH, own teeth.
For a Brit, that's quite an achievement.
For a Brit, that's quite an achievement.