Can't let the passing of Metal royalty go unmarked by one of the best riffs ever.
I saw someone describing the Villa Park gig as #Ozzy sat before his followers, celebrating his life, wearing black - he attended his own funeral, "just about the most Metal thing you can do". Well played, Oz!

Had an amazing night watching Holly Johnson in Liverpool, last night. Awoke to learn that, 40 years after this masterpiece, it’s sadly just as true today as ever it was, thanks to (in Holly’s words) “that orange knobhead”…

I wish you all a brilliant Christmas and a productive New Year - especially anyone who has liked/shared/commented. If any of the preceding 23 doors have made you think differently, here’s what to do next…

Door 24: Call To Action - What next? Click here now…

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It should be the most fundamental requirement of any Marketing function to quantify the value of its activities to the business. But it requires accountability at every level.

Door 23: ROI - What is it? How is it calculated? What does it prove? Find out here…

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We’re all familiar with them but how many of us actually stand back and do them? And even then, isn’t it better done by someone not ‘too close’ to the business?

Door 22: S/W/O/T - What can you lose? What can you gain? Find out more here…

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Your website is your window on the world and the content on there is your shop window display. Is it fair to ask Chris from Accounts to refresh it for you?

Door 21: WordPress & other CMS - Just because anyone ‘can’, does it mean anyone ‘should’? Find out more here…

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If ‘a picture is worth a thousand words’, are your graphics saying enough? Or do you feel unable to ask for something more visually arresting than you’re being given?

Door 20: Graphic Design - Does your imagery fit your image? Find out more here…

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“Marketing is story-telling” say many of its luminaries. And yet the term “story-telling” is used frequently every Oscar Night. That can’t be a coincidence.

Door 19: Video Production - Are you telling your story effectively? Find out more here…

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A defining problem: why do we insist on treating customers according to what we’ve decided they ‘are’, not in terms of what they ‘do’?

Door 18: Customer Focus - Why are tramlines used as a proxy for clouds? Find out more here…

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Do you place a value on life experience? I didn’t always - but why would I have valued experience, when I didn’t have it?

Door 17: Life Experience - Is it worth considering for an unforgiving minute? Find out more here…

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If you’ve ever used the term “Mickey Mouse” to describe an ineffective, ill-defined process, Walt Disney would like a word. And you’d do well to listen and learn.

Door 16: Process Mapping - Why should a flow chart get you animated? Find out more here…

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You can use comms to order people to do certain things or simply tell them you exist. Neither are likely to be as successful as creating a context in which you can gain their affinity.

Door 15: Concepts - Are we all speaking the same language? Find out here…
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