I used to think better demos won deals.

But in competitive cycles, intel wins.

The turning point for me?
Learning to ask the right questions—the kind that quietly dismantle the competition.

Here are 5 I wish I’d used sooner 👇

Introducing Playwise HQ | Competitor battlecards that turn competitive chaos into sales clarity — in minutes, not weeks.

We didn’t lose that deal on price.

We lost because my rep said, “Let me get back to you.”

That was the moment I built Playwise HQ.

Real-time battlecards. AI-powered intel.

playwisehq.com/blog/why-i-b...

I had a rep who was rattled every time a competitor undercut us on price.

They’d tense up. Start defending. Sometimes even discount.
But price isn’t the real problem. It’s how you frame the conversation.

So we worked on a new play.
Not to argue price—but to outframe it.

I’ve watched too many great reps lose winnable deals.

Not because they sucked.
Because when a competitor came up—they guessed.
They stalled. They said, “I’ll get back to you.”
And the intel? Buried in Slack. Outdated. Useless.

So I built what I wish I had: playwisehq.com/press/playwi...