Stop talking about him at all. He wants his name to be a search term. Don't juice it for him. That's what it accomplishes. It's not much, but it's not nothing.

You are influential. Please just stop promoting this hateful person's name. He only wants that.

Please stop advertising the hateful person's name.

Of course you do. Why are you broadcasting this person's name. Why would you do that.

Items which might be immediately useful are stored in the pencil case. Items outside of the pencil case are heavy, numerous, or otherwise confusing.

One should be allowed to enjoy a coffee in peace, without having to describe the nature of objects.

Pax vobiscum.