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Lewis | ICO Partners

@persistentworld.bsky.social

1.7K followers 1K following 630 posts

📝 Video game marketing, comms, self-publishing @ ICO Partners ✍️ Worked on Baldur's Gate 3, Orcs Must Die! & Eriksholm 📧 Reach me on [email protected] 🔎 View just some of my work here https://www.lewisburnell.com/

www.lewisburnell.com

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Lewis | ICO Partners @persistentworld.bsky.social · Nov 14

Looking for a video game marketing, PR or self-publishing starter pack? Here's a great place to begin filled with awesome people 👇https://go.bsky.app/MDR4zj

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Lewis | ICO Partners @persistentworld.bsky.social · 1d

Great article from @kerrblimey.bsky.social on what "on the record" actually means. A must read. www.gamedeveloper.com/marketing/de...

Please remember what 'on the record' means

Let's discuss the role of journalists and journalism in the video game industry.

www.gamedeveloper.com

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Lewis | ICO Partners @persistentworld.bsky.social · 4d

Latest issue in my newsletter, highlighting some awesome upcoming crowdfunding board games.

Dice Engine @diceengine.bsky.social · 4d

Our latest issue of Dice Engine is live, featuring amazing campaigns from the likes of @thelabpress.bsky.social, @theworldanvil.bsky.social and many more #boardgames diceengine.substack.com/p/neon-nosta...

🌆 Neon, Nostalgia & New Beginnings

6 crowdfunding campaigns that offer cooperative deckbuilders, neon-soaked noir, and campfire confessions

diceengine.substack.com

Lewis | ICO Partners @persistentworld.bsky.social · 8d

Fucking helllllllllllllllllllllllll

Lewis | ICO Partners @persistentworld.bsky.social · 8d

Christ, when do these go on sale asking for a friend?!

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Lewis | ICO Partners @persistentworld.bsky.social · 9d

Remember when Man U were bought by the Glazers? Or Asda? Or Morrisons by private equity? All saddled with debt, all went to shit. Not that EA has very far to fall in that space.

IGN @ign.com · 9d

EA goes private in $55 billion deal, Andrew Wilson to remain as CEO. https://bit.ly/3WaGqnc

Lewis | ICO Partners @persistentworld.bsky.social · 13d

Of all the crossovers, the latest from Blizzard is quite possibly the worst news.blizzard.com/en-us/articl...

Embody the Sector’s Finest with StarCraft x Diablo IV

Faster than a Zerg rush, StarCraft storms into Sanctuary for a limited time.

news.blizzard.com

Lewis | ICO Partners @persistentworld.bsky.social · 14d

Genuinely, my wallet cannot take any more games.

Lewis | ICO Partners @persistentworld.bsky.social · 19d

Wishlisting. Supporting. Looks banging.

PAUL CONWAY @doomcube.bsky.social · 20d

We have a launch date, folks. Blake Manor opens its doors on October 27th!

#indiegames

Lewis | ICO Partners @persistentworld.bsky.social · 19d

More of this type of coverage please

Rogue @roguesite.bsky.social · 19d

The board game so comically large that it generates its own gravity will be playable on Steam soon.

www.rogue.site/news/twiligh...

Space cats are invading Steam with Twilight Imperium Digital

Is it too late to refund the deposit on my gaming table?

www.rogue.site

Lewis | ICO Partners @persistentworld.bsky.social · 19d

It really is - the volume is ridiculous and I also dislike being unable to offer every creator paid opportunities. We're in a weird spot.

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Lewis | ICO Partners @persistentworld.bsky.social · 19d

Wishing my life away for ARC Raiders launch day 😭

Lewis | ICO Partners @persistentworld.bsky.social · 19d

It's coming up in conversation more and more, but sadly most media simply don't care after launch and marketing spends have typically been exhausted by then.

Lewis | ICO Partners @persistentworld.bsky.social · 19d

You're right, I just don't know how indies make the space or the conversions when there's so much noise and demand for people's wallets.

Lewis | ICO Partners @persistentworld.bsky.social · 19d

Really does, I've picked it up but no idea when I'll play it 😅

Lewis | ICO Partners @persistentworld.bsky.social · 19d

It has a fantastic price point (£18.89), reviews has been positive and it looks incredibly polished. I just can't understand why this, and so many others just aren't being bought. Too many games? Considered too expensive? Busy time period?

Lewis | ICO Partners @persistentworld.bsky.social · 19d

I'm really struggling to understand some releases at the moment and their (seemingly) lack of sales. Arctic Awakening looks wonderful, it has around 6700 Followers, so around 83,000 wishlists, and yet it peaked at 140 players. store.steampowered.com/app/1275550/...

Save 10% on Arctic Awakening on Steam

A first-person narrative adventure set in the unforgiving Arctic. Your plane crashed in a storm, leaving only your court-mandated therapy bot for company as you journey to find your co-pilot and uncov...

store.steampowered.com

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Lewis | ICO Partners @persistentworld.bsky.social · 19d

This is an unbelievable story. @permadeath.bsky.social www.polygon.com/valve-steam-...

Valve apologizes for ruining a Steam game's launch

A decade's worth of work in Steam's early access went down the gutter, and the developers spent almost a year wondering why their game failed

www.polygon.com

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Lewis | ICO Partners @persistentworld.bsky.social · 19d

Truly awful

PCGamesN @pcgamesn.com · 19d

Valve, the master of microtransactions, has invented a new type of loot box that seems to get around regulations in some European countries.
Find out more - link below 👇

#Valve #Steam #LootBoxes #Microtransactions #GamingNews #PCGaming

Valve invents new Counter-Strike 2 loot boxes that successfully dodge anti-gambling regulations

Valve, the master of microtransactions, has invented a new type of loot box that seems to get around regulations in some European countries.

www.pcgamesn.com

Lewis | ICO Partners @persistentworld.bsky.social · 20d

I think this wins the byline battle

Rhiannon 🇵🇸 @rhithewitch.bsky.social · 20d

No one can make jokes about Sonic not having a solid racing game anymore. Sonic Racing: CrossWorlds is up there with the greats.
www.thegamer.com/sonic-racing...

Sonic Racing: CrossWorlds Review - Sega Does What Nintendon't

Sega has a winner on its hands with Sonic Racing: CrossWorlds, giving us an instant classic in the genre, and easily the best game in the series.

www.thegamer.com

Lewis | ICO Partners @persistentworld.bsky.social · 20d

🚨If you like sandbox sims or cosy builders, do let me know. I've paid opportunities for creators for an upcoming campaign 💸

Lewis | ICO Partners @persistentworld.bsky.social · 21d

Here's me scratching my head at my food bill every week, while I have to see this cretinous lot live in excess constantly.

Lewis | ICO Partners @persistentworld.bsky.social · 21d

It's all so patheticly limp, isn't it?

Lewis | ICO Partners @persistentworld.bsky.social · 21d

Really love the look of this

FINGER GUNS 👉👉 @fngrgns.bsky.social · 21d

[REVIEW] ARCTIC AWAKENING (PC)

'Even if you may take a freezing bath or two along the way, I'd still recommend daring the trip across the Arctic for the sights and sounds alone'.

The Finger Guns Review;
fingerguns.net/reviews/2025...

Lewis | ICO Partners @persistentworld.bsky.social · 23d

If we provide an embargo for a game and our client, that covers all content and details until that time and date.

lex luddy (ichiban appreciator) @lexluddy.xyz · 23d

This happening at a Valnet owned site is proof that games media cannot continue to exist with 0 mentorship, editorial oversight, general education for new writers.

No writer assigned a review should not understand what an "embargo" is and how to uphold it.

This is just as much on their editor.

Lewis | ICO Partners @persistentworld.bsky.social · 24d

Oh goodness, you're in for a treat. I've seen all these, but Lake Mungo and Weapons are unreal.