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philiphernandez.bsky.social
Philip Hernandez
@philiphernandez.bsky.social
22 followers 19 following 56 posts
Journalist
I report on the Haunted House Industry, Horror events, movies, Theme Parks, and Halloween. 550K + Followers. Los Angeles based.
linktr.ee/hauntedattractionnetwork
Posts Replies Media Videos
philiphernandez.bsky.social
The Hall of Shadows returns to Midsummer Scream 2025 with its biggest lineup yet! Enter “Le Carnaval du Diable” and explore over a dozen haunted attractions, including the return of Lionsgate’s Gears of Fear 2, and nore. August 15–17 in Long Beach
hauntedattractionnetwork.com/hall-of-shad...
Hall of Shadows Expands with “Le Carnaval du Diable” at Midsummer Scream 2025
Midsummer Scream 2025 sees largest Hall of Shadows yet, with Lionsgate’s Gears of Fear 2 and 13+ haunted attractions in Le Carnaval du Diable
hauntedattractionnetwork.com
June 22, 2025 at 8:11 PM
philiphernandez.bsky.social
Dark Nights returns to Hersheypark Halloween Sept. 12 with a brand-new haunted house: Kill ‘N Fill Garage. Experience 5 haunts, 4 scare zones, 50+ rides, trick-or-treating, and exclusive food and drink — all included with admission!
hauntedattractionnetwork.com/hersheypark-...
Hersheypark Halloween and Dark Nights Return With New Haunted House for 2025
Dark Nights at Hersheypark returns Sept. 12 with NEW Kill ‘N Fill Garage haunted house, a new scare zone, and 50+ rides and attractions.
hauntedattractionnetwork.com
June 22, 2025 at 7:38 PM
philiphernandez.bsky.social
A few weeks ago, Six Flags unveiled a massive strategy plan during its investor day. The company targets 58 million guests and $3.8 billion revenue by 2028 through focus on fundamentals, loyalty programs, and operational excellence.
Here's my breakdown:
www.inparkmagazine.com/six-flags-ch...
Six Flags Charts Ambitious Growth Path with Back-to-Basics Strategy
Company targets 58 million guests and $3.8 billion revenue by 2028 through focus on fundamentals, loyalty programs, and operational excellence by Philip Her
www.inparkmagazine.com
June 21, 2025 at 12:17 AM
philiphernandez.bsky.social
We reviewed the previous 18 months of stories and broke and here’s what we discovered:

- Consolidation accelerates
- Barbell pricing works
- Festivals + fixed assets
- Labor window open
- Tech removes friction

What trends are you seeing?
#themepark
open.substack.com/pub/greentag...
The Five Forces Reshaping Attractions
What 18 Months of Coverage Reveals About Industry Direction
open.substack.com
June 18, 2025 at 11:07 PM
philiphernandez.bsky.social
Winchester Mystery House JUST announced Festival Fright Nights - a brand new Halloween experience in partnership with Thirteenth Floor Entertainment Group!
Festival Fright Nights will debut three main haunted attractions, theatrical experiences, and more
hauntedattractionnetwork.com/festival-fri...
Festival Fright Nights Turns Winchester Mystery House Into a Full-Scale Halloween Event
Festival Fright Nights brings 3 haunted houses and immersive horror to Winchester Mystery House in San Jose, CA
hauntedattractionnetwork.com
June 14, 2025 at 3:09 AM
philiphernandez.bsky.social
The Haunted Attraction Network’s annual Hauntathon is back for its 11th year—and applications are open for haunts and sponsors!

hauntedattractionnetwork.com/hauntathon-2...
Hauntathon 2025: Now Accepting Applications from Haunted Attractions and Sponsors
Your haunt could be featured in our 61-day Haunted Attraction showcase! Apply now to be featured in Hauntathon 2025.
hauntedattractionnetwork.com
June 14, 2025 at 1:38 AM
philiphernandez.bsky.social
Come with me for a full tour of Midwest Haunters Convention - exploring the best horror cosplays, costumes, and vendors! #halloween
youtu.be/SE2fbemlPWk
Midwest Haunters Convention 2025 | Horror Cosplays & Vendors
YouTube video by Haunted Attraction Network
youtu.be
June 13, 2025 at 2:06 AM
philiphernandez.bsky.social
For those that missed Fan Fest Nights at Universal Studios Hollywood, InPark Magazine just published my article outlining the event and takeaways for attractions of all sizes!
www.inparkmagazine.com/universal-fa...
Universal Fan Fest Nights: A new seasonal blueprint for theme parks
photo and article by Philip Hernandez A New Season for Revenue Halloween Horror Nights transformed a slow season into a significant profit center for Uni
www.inparkmagazine.com
June 3, 2025 at 1:31 AM
philiphernandez.bsky.social
Theme park trends like Universal's Fan Fest Nights and year-round horror activations can revolutionize your haunt's business model. From IP partnerships to luxury-tier experiences, there are many opportunities to grow your audience beyond October.
hauntedattractionnetwork.com/theme-park-t...
Theme Park Trends That Can Transform Your Haunt: Lessons from Universal's Fan Fest Nights and Beyond
Learn how Universal's Fan Fest Nights, Horror Unleashed, and year-round activations offer valuable lessons for haunted attraction owners.
hauntedattractionnetwork.com
May 20, 2025 at 10:42 PM
philiphernandez.bsky.social
Disney's stock popped 7% after an incredible earnings call demonstrating the company's strategic refocus on its most profitable segment: theme parks.
www.greentaggedshow.com/magic-money-...
Magic, Money, and the Middle East: Disney’s Record Quarter
Disney’s stock jumped 7 % after a blockbuster Q2 - and we breakdown why.
www.greentaggedshow.com
May 20, 2025 at 1:14 AM
philiphernandez.bsky.social
The Midwest Haunters Convention (MHC) returns to the Donald E. Stephens Convention Center in Rosemont, IL, for three action-packed days on June 6-8, 2025 - and here's a complete guide to the event!
hauntedattractionnetwork.com/midwest-haun...
Midwest Haunters Convention 2025: Complete Guide
Midwest Haunters Convention 2025 – complete guide to the June 6-8 convention in Rosemont. Schedule, tours, seminars, parties & more.
hauntedattractionnetwork.com
May 18, 2025 at 8:16 PM
philiphernandez.bsky.social
Mickey's Not-So-Scary Halloween Party Begins Aug 15, following Aug announcements for Horror Unleashed & HHN.
#halloween
mailchi.mp/hauntedattra...
Halloween Starts in August Now (Disney Says So)
Mickey's Not-So-Scary Halloween Party 2025 Begins Aug 15, following August announcements for Horror Unleashed and Halloween Horror Nights.
mailchi.mp
May 13, 2025 at 10:43 PM
philiphernandez.bsky.social
Is it better to build new or repurpose existing assets? With construction costs soaring, interest rates climbing, and consumer spending patterns shifting, the calculus behind this decision has never been more complex—or consequential.
greentagged.substack.com/p/build-or-r...
Build or Repurpose?
When to Construct New Assets vs. Reimagining What You Have
greentagged.substack.com
May 11, 2025 at 11:50 PM
philiphernandez.bsky.social
The tools change, but marketing fundamentals never do - it's all about the right person at the right time.

hauntedattractionnetwork.com/marketing-yo...
Marketing Your Haunted Attraction: Getting the Right Message to the Right Person at the Right Time
Fundamentals of haunted attraction marketing from media relations to social strategy. Reach the right person at the right time!
hauntedattractionnetwork.com
May 11, 2025 at 9:18 PM
philiphernandez.bsky.social
Universal Studios Hollywood's Fan Fest Nights has solved the decades-long puzzle of spring hard-ticket events. But does leaning into Nostalgia while underserving larger anime and gaming fandoms limit its potential?

open.substack.com/pub/greentag...
Universal's Spring Ticket Test Has Legs
Universal's Fan Fest Nights cracks the elusive spring hard-ticket code but skews resources toward nostalgia; was money left on the table?
open.substack.com
May 8, 2025 at 4:16 AM
philiphernandez.bsky.social
Join us for a full tour of Universal Studios Hollywood’s Fan Fest Nights 2025, the park’s first-ever spring hard-ticket event created by the same team behind Halloween Horror Nights. youtu.be/jbd7YqqYqbE?...
May 7, 2025 at 9:19 PM
philiphernandez.bsky.social
InPark Magazine published my take on the current state of uncertainty impacting global business markets.
www.inparkmagazine.com/the-uncertai...
The Uncertainty Epidemic
by Philip Hernandez This article was initially published for the Green Tagged Insights newsletter. You can listen to this article or subscribe to Green Tagg
www.inparkmagazine.com
May 1, 2025 at 10:28 PM
philiphernandez.bsky.social
Join us for a special Halfway to Halloween experience at Brighton Asylum, New Jersey's most visited Halloween destination for over 13 years! #hauntedhouse
youtu.be/osNLDev8KaU?...
FULL TOUR: Brighton Asylum's 3 Terrifying Haunts | East Coast Haunters Convention [Off-Season Scare]
YouTube video by Haunted Attraction Network
youtu.be
April 25, 2025 at 6:37 PM
philiphernandez.bsky.social
Audrey II comes alive as an evolving alien-plant hybrid! Fabricated out of foam, these puppets travel around the stage and are large enough to eat the performers! Loved it.
youtu.be/QkzxnactSyA
The Nocturne Theatre's DARK Twist On Little Shop of Horrors | Glendale, CA
YouTube video by Haunted Attraction Network
youtu.be
April 17, 2025 at 12:37 AM
philiphernandez.bsky.social
Cameron McGuinness from Insane Haunt Productions showcases their sliding gear at TransWorld’s Halloween & Attractions Show 2025!
FULL video link in bio ☝️
#sliders #halloween #hauntedhouse
April 4, 2025 at 8:49 PM
philiphernandez.bsky.social
The US has a branding problem - and it's impacting tourism.
International tourism to the US is projected to decline by at least 5% this year instead of the expected 9% growth, threatening a $72 billion reduction in total travel spending.
www.greentaggedshow.com/the-us-has-a...
The US Has a Branding Problem: Tourism Decline Threatens Theme Parks
International tourism to the US is projected to decline by at least 5% this year instead of the expected 9% growth, threatening a $72 billion reduction in total tra…
www.greentaggedshow.com
April 3, 2025 at 1:18 AM
philiphernandez.bsky.social
May the Force be with you
youtu.be/pNNRRPpiqSg
Complete Guide to Season of the Force at Disneyland!
YouTube video by Attractions Magazine
youtu.be
April 1, 2025 at 8:14 PM
philiphernandez.bsky.social
Does Herschend Truly have a People First culture? And can they carry that through the Acquisition? 👀
March 25, 2025 at 3:55 AM
philiphernandez.bsky.social
Can Universal translate its successful seasonal Halloween Horror Nights formula into a sustainable year-round business as it prepares to open Universal Horror Unleashed in Vegas?! Here's my analysis, which was picked up by @attractions.bsky.social

attractionsmagazine.com/universal-ho...
Universal Horror Unleashed: Will year-round scares succeed off the Vegas Strip? | Analysis
Can Universal translate its Halloween Horror Nights formula into a sustainable year-round business with Universal Horror Unleashed in Vegas?
attractionsmagazine.com
March 18, 2025 at 1:40 AM
philiphernandez.bsky.social
Tariffs & Terror: Why is Universal betting on anime fans, horror enthusiasts, and nostalgic audiences all at once? On this week's Green Tagged podcast we reveal Universal's multi-market strategy in uncertain times. Listen now! #ThemeParks

www.greentaggedshow.com/tariffs-terr...
Tariffs & Terror: Why and How Universal is Diversifying in an Unpredictable Market
Amid tariff concerns and market volatility, we explore how Universal is strategically diversifying its entertainment portfolio.
www.greentaggedshow.com
March 18, 2025 at 1:27 AM