Philip Tate
@philiptater.bsky.social
Brand builder, strategic communicator, hoops junkie, Vandy grad, Panthers/Hornets/Braves fan, husband, dad
The secret, yearslong process to make Army-Navy Game uniforms: 'There's a lot of hiding' www.usatoday.com/story/sports...
The secret, yearslong process to make Army-Navy Game uniforms: 'There's a lot of hiding'
Army and Navy wear special uniforms for their annual rivalry game, but it's a long process that requires secrecy to get done.
www.usatoday.com
December 13, 2025 at 3:10 PM
The secret, yearslong process to make Army-Navy Game uniforms: 'There's a lot of hiding' www.usatoday.com/story/sports...
How Goodyear’s Comms Team Marked 100 Years of the Blimp www.prsa.org/article/how-...
How Goodyear’s Comms Team Marked 100 Years of the Blimp
Goodyear marked 100 years of the iconic blimp with a creative, high-flying comms campaign — from expanded tours and global flyovers to a viral mascot-only birthday party that generated 13 million…
www.prsa.org
December 12, 2025 at 3:10 PM
How Goodyear’s Comms Team Marked 100 Years of the Blimp www.prsa.org/article/how-...
How Levi’s sells Americana to the world: Levi’s CEO Michelle Gass lays out her strategy to make the 172-year-old icon ‘the world’s definitive denim lifestyle brand.’ Why it’s working when Brand America has never been more controversial. www.fastcompany.com/91448585/lev...
December 12, 2025 at 12:07 AM
How Levi’s sells Americana to the world: Levi’s CEO Michelle Gass lays out her strategy to make the 172-year-old icon ‘the world’s definitive denim lifestyle brand.’ Why it’s working when Brand America has never been more controversial. www.fastcompany.com/91448585/lev...
How the best marketing campaigns of 2025 navigated uncertain times www.marketingdive.com/news/best-ma...
How the best marketing campaigns of 2025 navigated uncertain times
The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.
www.marketingdive.com
December 10, 2025 at 3:10 PM
How the best marketing campaigns of 2025 navigated uncertain times www.marketingdive.com/news/best-ma...
The case for not loving your job: There’s potential danger in placing too much importance on your career, research shows. www.fastcompany.com/91449522/the...
December 9, 2025 at 9:40 PM
The case for not loving your job: There’s potential danger in placing too much importance on your career, research shows. www.fastcompany.com/91449522/the...
Glad teams with Oscar the Grouch to revive ‘Don’t Get Mad. Get Glad.’ www.marketingdive.com/news/glad-te...
Glad teams with Oscar the Grouch to revive ‘Don’t Get Mad. Get Glad.’
The Clorox-owned brand partnered with the iconic “Sesame Street” character to reimagine his song, “I Love Trash,” and for a social media giveaway.
www.marketingdive.com
December 8, 2025 at 7:05 PM
Glad teams with Oscar the Grouch to revive ‘Don’t Get Mad. Get Glad.’ www.marketingdive.com/news/glad-te...
Americans' social media habits are splintering in ways that echo the fractured traditional news landscape, according to a new Pew Research Center report. www.pewresearch.org/internet/202...
Americans’ Social Media Use 2025
YouTube remains the most popular, but adults are increasingly using Instagram, TikTok, WhatsApp and Reddit. Use of some platforms varies by age, gender, and race and ethnicity.
www.pewresearch.org
December 6, 2025 at 3:10 PM
Americans' social media habits are splintering in ways that echo the fractured traditional news landscape, according to a new Pew Research Center report. www.pewresearch.org/internet/202...
Excellent insights from Richard Millington: Yes, You Can Thrive Without A Niche (sort of)
You can be an 'industry-focused generalist' or a 'non-industry-aligned specialist', but you can't be a 'non-industry-aligned generalist'. www.richardmillington.com/p/thrivewith...
You can be an 'industry-focused generalist' or a 'non-industry-aligned specialist', but you can't be a 'non-industry-aligned generalist'. www.richardmillington.com/p/thrivewith...
Yes, You Can Thrive Without A Niche (sort of)
You can be an 'industry-focused generalist' or a 'non-industry-aligned specialist', but you can't be a 'non-industry-aligned generalist'.
www.richardmillington.com
December 5, 2025 at 3:10 PM
Excellent insights from Richard Millington: Yes, You Can Thrive Without A Niche (sort of)
You can be an 'industry-focused generalist' or a 'non-industry-aligned specialist', but you can't be a 'non-industry-aligned generalist'. www.richardmillington.com/p/thrivewith...
You can be an 'industry-focused generalist' or a 'non-industry-aligned specialist', but you can't be a 'non-industry-aligned generalist'. www.richardmillington.com/p/thrivewith...
A Marketer’s Guide to the New Alphabet Soup of Search: SEO vs. AEO vs. GEO contently.com/2025/11/11/s...
A Marketer’s Guide to the New Alphabet Soup of Search: SEO vs. AEO vs. GEO - Contently
Learn how SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO) work together to keep your brand visible in an AI-driven search world.
contently.com
December 5, 2025 at 12:07 AM
A Marketer’s Guide to the New Alphabet Soup of Search: SEO vs. AEO vs. GEO contently.com/2025/11/11/s...
What does ‘agentic’ AI mean? Tech’s newest buzzword is a mix of marketing fluff and real promise apnews.com/article/agen...
What does 'agentic' AI mean? Tech's newest buzzword is a mix of marketing fluff and real promise
For technology adopters looking for the next big thing, “agentic AI” is the future. At least, that’s what the marketing pitches and tech industry T-shirts say.
apnews.com
December 3, 2025 at 3:10 PM
What does ‘agentic’ AI mean? Tech’s newest buzzword is a mix of marketing fluff and real promise apnews.com/article/agen...
The Pop-Tarts mascots are about to die again—from trying too hard: The beloved toaster pastries are sponsoring another college football bowl, but with six mascots taking the field, the brand risks burning what’s been a killer strategy. www.fastcompany.com/91445968/pop...
December 3, 2025 at 12:07 AM
The Pop-Tarts mascots are about to die again—from trying too hard: The beloved toaster pastries are sponsoring another college football bowl, but with six mascots taking the field, the brand risks burning what’s been a killer strategy. www.fastcompany.com/91445968/pop...
The Man Yelling ‘Iceberg!’ on the Hollywood Titanic: Matthew Belloni has grabbed the movie industry’s attention by saying they’re about to sink. www.nytimes.com/2025/11/16/b...
December 1, 2025 at 3:10 PM
The Man Yelling ‘Iceberg!’ on the Hollywood Titanic: Matthew Belloni has grabbed the movie industry’s attention by saying they’re about to sink. www.nytimes.com/2025/11/16/b...
How ‘Barbie’ ushered in the era of the brand movie www.marketingbrew.com/stories/2025...
How ‘Barbie’ ushered in the era of the brand movie
Brand-backed stories can be a safe bet—but not all of them are destined for greatness.
www.marketingbrew.com
December 1, 2025 at 12:07 AM
How ‘Barbie’ ushered in the era of the brand movie www.marketingbrew.com/stories/2025...
What happens when college football games are only for the rich? Some faithful fans are finding out. www.nytimes.com/athletic/679...
November 29, 2025 at 3:10 PM
What happens when college football games are only for the rich? Some faithful fans are finding out. www.nytimes.com/athletic/679...
How Urban Outfitters connects with Gen Z through brand collaborations www.marketingdive.com/news/how-urb...
How Urban Outfitters connects with Gen Z through brand collaborations
The retailer has increased sales growth and brand affinity in part by teaming with brands like Dunkin’ and artists like Tinashe to meet consumer needs.
www.marketingdive.com
November 28, 2025 at 3:10 PM
How Urban Outfitters connects with Gen Z through brand collaborations www.marketingdive.com/news/how-urb...
The Charlotte Observer's Scott Fowler: What I’m thankful for: Kon, Venus, Rico, coffee and Charlotte’s best sign www.charlotteobserver.com/sports/artic...
November 28, 2025 at 12:07 AM
The Charlotte Observer's Scott Fowler: What I’m thankful for: Kon, Venus, Rico, coffee and Charlotte’s best sign www.charlotteobserver.com/sports/artic...
Why American Eagle tapped Martha Stewart to extend beyond Gen Z www.marketingdive.com/news/why-ame...
Why American Eagle tapped Martha Stewart to extend beyond Gen Z
After making headlines with its fall campaign, the retailer is targeting gift givers and recipients alike for the next chapter of its “Give Great Jeans” holiday push.
www.marketingdive.com
November 26, 2025 at 3:10 PM
Why American Eagle tapped Martha Stewart to extend beyond Gen Z www.marketingdive.com/news/why-ame...
Why Does YouTube Need Its Own Late-Night Show? Advertisers Are Stampeding to Its Platform www.hollywoodreporter.com/business/dig...
Why Does YouTube Need Its Own Late-Night Show? Advertisers Are Stampeding to Its Platform
As part of a slew of creator-led programming aimed at Madison Avenue, the Julian Shapiro-Barnum-hosted late-night show 'Outside Tonight' was unveiled as weekly series set in New York City parks and…
www.hollywoodreporter.com
November 26, 2025 at 12:07 AM
Why Does YouTube Need Its Own Late-Night Show? Advertisers Are Stampeding to Its Platform www.hollywoodreporter.com/business/dig...
How the Story of the American Revolution Is Misunderstood www.theringer.com/2025/11/20/n...
How the Story of the American Revolution Is Misunderstood
Ken Burns’s new documentary unpacks the Revolutionary War—and explains why history doesn’t repeat, even if human nature never changes
www.theringer.com
November 24, 2025 at 3:10 PM
How the Story of the American Revolution Is Misunderstood www.theringer.com/2025/11/20/n...
How Unilever is pushing sports marketing beyond broadcast convention www.marketingdive.com/news/how-uni...
How Unilever is pushing sports marketing beyond broadcast convention
Set to nearly double its spend on U.S. sports marketing, the CPG giant sees the category as emblematic of a shift to “many-to-many” marketing.
www.marketingdive.com
November 24, 2025 at 12:07 AM
How Unilever is pushing sports marketing beyond broadcast convention www.marketingdive.com/news/how-uni...
Inside the $10 Million Race to Keep Florida Men’s Basketball on Top www.si.com/college-bask...
Inside the $10 Million Race to Keep Florida Men’s Basketball on Top
Barely 48 hours after celebrating a national title, the Gators were back at work, navigating NIL deals, NBA draft decisions and transfer portal targets.
www.si.com
November 22, 2025 at 3:10 PM
Inside the $10 Million Race to Keep Florida Men’s Basketball on Top www.si.com/college-bask...