Phillip M | Digital Marketing Specialist
@philmarz.bsky.social
Just a guy looking to help small businesses grow with some free marketing advice. Got a question? Go ahead and ask!
A good hook does 3 things:
1. Creates tension
2. Makes a promise
3. Opens a curiosity loop
These 5 have done that over and over again — and you can remix them for any industry.
More real-world marketing here:
digitalonbrand.com
#copywriting #marketingtips #branding #emailmarketing
1. Creates tension
2. Makes a promise
3. Opens a curiosity loop
These 5 have done that over and over again — and you can remix them for any industry.
More real-world marketing here:
digitalonbrand.com
#copywriting #marketingtips #branding #emailmarketing
Home - On Brand Digital Marketing Agency
Get the help you need to manage and grow your
The tools you need to grow, the help you need to build.
digitalonbrand.com
April 24, 2025 at 9:28 AM
A good hook does 3 things:
1. Creates tension
2. Makes a promise
3. Opens a curiosity loop
These 5 have done that over and over again — and you can remix them for any industry.
More real-world marketing here:
digitalonbrand.com
#copywriting #marketingtips #branding #emailmarketing
1. Creates tension
2. Makes a promise
3. Opens a curiosity loop
These 5 have done that over and over again — and you can remix them for any industry.
More real-world marketing here:
digitalonbrand.com
#copywriting #marketingtips #branding #emailmarketing
5. “Steal this [framework, template, tool].”
Examples:
• “Steal this ad formula: Pain → Belief → Solve.”
• “Steal this email subject line: ‘Quick favor? [Ask]’”
If it’s simple + useful, people will share it.
Examples:
• “Steal this ad formula: Pain → Belief → Solve.”
• “Steal this email subject line: ‘Quick favor? [Ask]’”
If it’s simple + useful, people will share it.
April 24, 2025 at 9:28 AM
5. “Steal this [framework, template, tool].”
Examples:
• “Steal this ad formula: Pain → Belief → Solve.”
• “Steal this email subject line: ‘Quick favor? [Ask]’”
If it’s simple + useful, people will share it.
Examples:
• “Steal this ad formula: Pain → Belief → Solve.”
• “Steal this email subject line: ‘Quick favor? [Ask]’”
If it’s simple + useful, people will share it.
4. “I did [X]. Here’s what happened.”
Examples:
• “I rewrote a landing page headline 30 times. Here’s what I learned.”
• “I deleted our newsletter. Here’s what happened next.”
Real experiences + real results = high engagement.
Examples:
• “I rewrote a landing page headline 30 times. Here’s what I learned.”
• “I deleted our newsletter. Here’s what happened next.”
Real experiences + real results = high engagement.
April 24, 2025 at 9:28 AM
4. “I did [X]. Here’s what happened.”
Examples:
• “I rewrote a landing page headline 30 times. Here’s what I learned.”
• “I deleted our newsletter. Here’s what happened next.”
Real experiences + real results = high engagement.
Examples:
• “I rewrote a landing page headline 30 times. Here’s what I learned.”
• “I deleted our newsletter. Here’s what happened next.”
Real experiences + real results = high engagement.
3. “What no one tells you about [X]…”
Examples:
• “What no one tells you about selling on Shopify.”
• “What no one tells you about building a brand people remember.”
People love behind-the-scenes insight — and it builds instant trust.
Examples:
• “What no one tells you about selling on Shopify.”
• “What no one tells you about building a brand people remember.”
People love behind-the-scenes insight — and it builds instant trust.
April 24, 2025 at 9:28 AM
3. “What no one tells you about [X]…”
Examples:
• “What no one tells you about selling on Shopify.”
• “What no one tells you about building a brand people remember.”
People love behind-the-scenes insight — and it builds instant trust.
Examples:
• “What no one tells you about selling on Shopify.”
• “What no one tells you about building a brand people remember.”
People love behind-the-scenes insight — and it builds instant trust.
2. “You don’t need [X]. You need [Y].”
Examples:
• “You don’t need more leads. You need better conversion.”
• “You don’t need more time. You need better systems.”
It flips assumptions and grabs attention fast.
Examples:
• “You don’t need more leads. You need better conversion.”
• “You don’t need more time. You need better systems.”
It flips assumptions and grabs attention fast.
April 24, 2025 at 9:28 AM
2. “You don’t need [X]. You need [Y].”
Examples:
• “You don’t need more leads. You need better conversion.”
• “You don’t need more time. You need better systems.”
It flips assumptions and grabs attention fast.
Examples:
• “You don’t need more leads. You need better conversion.”
• “You don’t need more time. You need better systems.”
It flips assumptions and grabs attention fast.
1. “Most [X] are doing [Y] wrong. Here’s how to fix it.”
Examples:
• “Most founders write their own copy. That’s a mistake.”
• “Most skincare routines are too complicated. Here’s what actually works.”
This works because it promises clarity + correction.
Examples:
• “Most founders write their own copy. That’s a mistake.”
• “Most skincare routines are too complicated. Here’s what actually works.”
This works because it promises clarity + correction.
April 24, 2025 at 9:28 AM
1. “Most [X] are doing [Y] wrong. Here’s how to fix it.”
Examples:
• “Most founders write their own copy. That’s a mistake.”
• “Most skincare routines are too complicated. Here’s what actually works.”
This works because it promises clarity + correction.
Examples:
• “Most founders write their own copy. That’s a mistake.”
• “Most skincare routines are too complicated. Here’s what actually works.”
This works because it promises clarity + correction.
The truth: Your product might be great.
But if your messaging doesn’t connect, it won’t convert.
Clear > Clever.
Relevant > Impressive.
Simple > Buzzwordy.
Need help saying it better?
digitalonbrand.com
#marketingtips #messaging #brandvoice
But if your messaging doesn’t connect, it won’t convert.
Clear > Clever.
Relevant > Impressive.
Simple > Buzzwordy.
Need help saying it better?
digitalonbrand.com
#marketingtips #messaging #brandvoice
Home - On Brand Digital Marketing Agency
Get the help you need to manage and grow your
The tools you need to grow, the help you need to build.
digitalonbrand.com
April 21, 2025 at 2:42 PM
The truth: Your product might be great.
But if your messaging doesn’t connect, it won’t convert.
Clear > Clever.
Relevant > Impressive.
Simple > Buzzwordy.
Need help saying it better?
digitalonbrand.com
#marketingtips #messaging #brandvoice
But if your messaging doesn’t connect, it won’t convert.
Clear > Clever.
Relevant > Impressive.
Simple > Buzzwordy.
Need help saying it better?
digitalonbrand.com
#marketingtips #messaging #brandvoice
Tip 3: Cut the filler.
Phrases like “We’re passionate about excellence” don’t build trust — they waste attention.
Be real.
Be clear.
Be useful.
Customers don’t need perfect words. They need to know what you do and why it helps them.
Phrases like “We’re passionate about excellence” don’t build trust — they waste attention.
Be real.
Be clear.
Be useful.
Customers don’t need perfect words. They need to know what you do and why it helps them.
April 21, 2025 at 2:42 PM
Tip 3: Cut the filler.
Phrases like “We’re passionate about excellence” don’t build trust — they waste attention.
Be real.
Be clear.
Be useful.
Customers don’t need perfect words. They need to know what you do and why it helps them.
Phrases like “We’re passionate about excellence” don’t build trust — they waste attention.
Be real.
Be clear.
Be useful.
Customers don’t need perfect words. They need to know what you do and why it helps them.
Tip 2: Show them what success looks like.
People don’t want “tools” — they want results.
Bad: “Our CRM has advanced automation.”
Better: “Close deals faster and never forget a follow-up again.”
Paint the outcome, not just the process.
People don’t want “tools” — they want results.
Bad: “Our CRM has advanced automation.”
Better: “Close deals faster and never forget a follow-up again.”
Paint the outcome, not just the process.
April 21, 2025 at 2:42 PM
Tip 2: Show them what success looks like.
People don’t want “tools” — they want results.
Bad: “Our CRM has advanced automation.”
Better: “Close deals faster and never forget a follow-up again.”
Paint the outcome, not just the process.
People don’t want “tools” — they want results.
Bad: “Our CRM has advanced automation.”
Better: “Close deals faster and never forget a follow-up again.”
Paint the outcome, not just the process.
Tip 1: Speak to the problem first.
Most businesses jump straight to features.
But people are listening for their own pain.
Instead of:
“We built a faster tool with XYZ tech.”
Try:
“Sick of wasting hours on clunky software? We made this for you.”
Most businesses jump straight to features.
But people are listening for their own pain.
Instead of:
“We built a faster tool with XYZ tech.”
Try:
“Sick of wasting hours on clunky software? We made this for you.”
April 21, 2025 at 2:42 PM
Tip 1: Speak to the problem first.
Most businesses jump straight to features.
But people are listening for their own pain.
Instead of:
“We built a faster tool with XYZ tech.”
Try:
“Sick of wasting hours on clunky software? We made this for you.”
Most businesses jump straight to features.
But people are listening for their own pain.
Instead of:
“We built a faster tool with XYZ tech.”
Try:
“Sick of wasting hours on clunky software? We made this for you.”
Bottom line: If it’s bland, it’s ignored.
If it’s specific, it’s remembered.
Your brand isn’t “trustworthy” or “affordable.”
It’s you!
Say something only you would say.
More practical tips here:
digitalonbrand.com
#branding #ads #copywriting #marketingtips
If it’s specific, it’s remembered.
Your brand isn’t “trustworthy” or “affordable.”
It’s you!
Say something only you would say.
More practical tips here:
digitalonbrand.com
#branding #ads #copywriting #marketingtips
Home - On Brand Digital Marketing Agency
Get the help you need to manage and grow your
The tools you need to grow, the help you need to build.
digitalonbrand.com
April 20, 2025 at 11:18 AM
Bottom line: If it’s bland, it’s ignored.
If it’s specific, it’s remembered.
Your brand isn’t “trustworthy” or “affordable.”
It’s you!
Say something only you would say.
More practical tips here:
digitalonbrand.com
#branding #ads #copywriting #marketingtips
If it’s specific, it’s remembered.
Your brand isn’t “trustworthy” or “affordable.”
It’s you!
Say something only you would say.
More practical tips here:
digitalonbrand.com
#branding #ads #copywriting #marketingtips
Step 3: Sound like a human.
People don’t talk in buzzwords. Your ad shouldn’t either.
Bad: “Unlock your full potential with our innovative solution.”
Better: “Tired of spreadsheets? We’ll organize your chaos — in under 10 clicks.”
People don’t talk in buzzwords. Your ad shouldn’t either.
Bad: “Unlock your full potential with our innovative solution.”
Better: “Tired of spreadsheets? We’ll organize your chaos — in under 10 clicks.”
April 20, 2025 at 11:18 AM
Step 3: Sound like a human.
People don’t talk in buzzwords. Your ad shouldn’t either.
Bad: “Unlock your full potential with our innovative solution.”
Better: “Tired of spreadsheets? We’ll organize your chaos — in under 10 clicks.”
People don’t talk in buzzwords. Your ad shouldn’t either.
Bad: “Unlock your full potential with our innovative solution.”
Better: “Tired of spreadsheets? We’ll organize your chaos — in under 10 clicks.”
Step 2: Say what only you can say.
Bad: “Great service, every time.”
Better: “24/7 in-app chat with licensed mortgage advisors who speak your native language.”
Let people know what makes you different — not what makes you sound safe.
Bad: “Great service, every time.”
Better: “24/7 in-app chat with licensed mortgage advisors who speak your native language.”
Let people know what makes you different — not what makes you sound safe.
April 20, 2025 at 11:18 AM
Step 2: Say what only you can say.
Bad: “Great service, every time.”
Better: “24/7 in-app chat with licensed mortgage advisors who speak your native language.”
Let people know what makes you different — not what makes you sound safe.
Bad: “Great service, every time.”
Better: “24/7 in-app chat with licensed mortgage advisors who speak your native language.”
Let people know what makes you different — not what makes you sound safe.
When your ad sounds like everyone else, people tune out. It becomes background noise.
Want better results? Here’s how to fix it:
Step 1: Be specific.
Bad: “Affordable skincare that works.”
Better: “Dermatologist-tested Vitamin C serum that fades dark spots in 2 weeks — under $25.”
Want better results? Here’s how to fix it:
Step 1: Be specific.
Bad: “Affordable skincare that works.”
Better: “Dermatologist-tested Vitamin C serum that fades dark spots in 2 weeks — under $25.”
April 20, 2025 at 11:18 AM
When your ad sounds like everyone else, people tune out. It becomes background noise.
Want better results? Here’s how to fix it:
Step 1: Be specific.
Bad: “Affordable skincare that works.”
Better: “Dermatologist-tested Vitamin C serum that fades dark spots in 2 weeks — under $25.”
Want better results? Here’s how to fix it:
Step 1: Be specific.
Bad: “Affordable skincare that works.”
Better: “Dermatologist-tested Vitamin C serum that fades dark spots in 2 weeks — under $25.”
World Toilet Day? I mean... Message received I guess 😂
Happy Women's Day!
Happy Women's Day!
March 9, 2025 at 5:11 AM
World Toilet Day? I mean... Message received I guess 😂
Happy Women's Day!
Happy Women's Day!
youtu.be/GimCcrwYxdE?...
This one was really cool. Learning about Orcas and how the teach each other, have clear cultures and languages, and how they have maternal lines were all super interesting. Really brought perspective to what we call the "human experience"
This one was really cool. Learning about Orcas and how the teach each other, have clear cultures and languages, and how they have maternal lines were all super interesting. Really brought perspective to what we call the "human experience"
The Insane Biology of: The Orca
YouTube video by Real Science
youtu.be
March 3, 2025 at 1:50 PM
youtu.be/GimCcrwYxdE?...
This one was really cool. Learning about Orcas and how the teach each other, have clear cultures and languages, and how they have maternal lines were all super interesting. Really brought perspective to what we call the "human experience"
This one was really cool. Learning about Orcas and how the teach each other, have clear cultures and languages, and how they have maternal lines were all super interesting. Really brought perspective to what we call the "human experience"
Plus a random bonus of collecting random knowledge across the board, is that you never know when something totally unrelated will inspire you or give you that unique idea to solve a problem you've been struggling with.
March 3, 2025 at 10:59 AM
Plus a random bonus of collecting random knowledge across the board, is that you never know when something totally unrelated will inspire you or give you that unique idea to solve a problem you've been struggling with.
I personally love watching educational YouTube content. No matter if it's critiques of popular art, teaching science and math, or some other kind of video essay. They have the advantage of being genuinely interesting, educational, and totally different from my day to day.
March 3, 2025 at 10:59 AM
I personally love watching educational YouTube content. No matter if it's critiques of popular art, teaching science and math, or some other kind of video essay. They have the advantage of being genuinely interesting, educational, and totally different from my day to day.
Definitely an interesting take, but you have to also consider that as companies are & make improvements over time, systems naturally get more complex as they deal with unique issues and edge cases. That's why it's important not to model after companies today but as they were when they were your size
March 1, 2025 at 5:15 PM
Definitely an interesting take, but you have to also consider that as companies are & make improvements over time, systems naturally get more complex as they deal with unique issues and edge cases. That's why it's important not to model after companies today but as they were when they were your size
Honestly, couldn't have said this better myself
March 1, 2025 at 8:17 AM
Honestly, couldn't have said this better myself
More than likely, it's a lie meant to make their own products appear to perform better than they actually do so you stay reliant on them and spend more money trying to make them work for you... **Cough cough** Google **cough cough**
February 24, 2025 at 9:58 AM
More than likely, it's a lie meant to make their own products appear to perform better than they actually do so you stay reliant on them and spend more money trying to make them work for you... **Cough cough** Google **cough cough**
As soon as Google made that update it became more important than ever to look for 3rd party tracking and analytics tools. And there are many great ones that exist without needing to use cookies - but if you ever see tools try to advertise a single attribution model, know it's BS!
February 24, 2025 at 9:58 AM
As soon as Google made that update it became more important than ever to look for 3rd party tracking and analytics tools. And there are many great ones that exist without needing to use cookies - but if you ever see tools try to advertise a single attribution model, know it's BS!