They keep changing the style of sitelinks. ATM it seems rounded button sitelinks are the norm and then only for the first organic result. Look at your site result for "web design wales". You're not first there so the first site gets them and the rest, including you, don't.

Oops! TYOP! That's GPSR

Of course, these numbers are for an "out of the box" installation of Phoenix.

As shop owners change things, these numbers are sure to reduce, but with some careful planning, it should be easy to keep very high, even 100s across the board.

If you need help with that planning, just ask for help.