Exactly.

4️⃣
By 2030, data centers could consume 4.5% of global electricity (SemiAnalysis).

The “clouds” are more thermal plants in disguise than ever.
We use AI to be more efficient and end up consuming more.
Maybe the real issue isn’t the water data centers drink, but the one we “drink” every time we prompt

3️⃣
Google claims progress: prompt-level energy use down 33×, CO₂ down 44× in a year.
Yet total emissions are up +51% since 2019.

The math of scale beats the math of virtue.

2️⃣
The real news isn’t the number, it’s that Google published it.
For the first time, a tech giant lifts the hood on AI’s physical cost.
Efficiency was the dream.

But AI is the most energy - and water- hungry invention in digital history.

balkangreenenergynews.com/google-revea...

Underneath all this, there is a reason COP exists — coordination, visibility, a shared stage for the planet.
But it’s failing at its purpose.
I hope it finds its way back.

So far, no good signals.

#COP30 #ClimateCrisis #Hope

5 - Even the COP’s communication strategy is under scrutiny — PR firms shaping the narrative while conflicts of interest pile up.
When storytelling replaces substance.

👉 Earth. org: earth.org/cop30-role-o...

#COP30 #Greenwashing

4 - Weeks before COP30, Brazil green-lights a new highway through the Amazon.
Conservation by day, bulldozers by night.

👉 Finance & Commerce: finance-commerce.com/2025/05/amaz...

#COP30 #Amazon #ClimateHypocrisy

3 - The irony of COP30: in Belém, housing prices soared so high that delegates from poorer nations can’t afford to attend.
A climate summit that excludes the vulnerable.

👉 Le Monde: www.lemonde.fr/en/environme...

#COP30 #ClimateJustice

2 - “Fiddling while the planet burns.”
Academic review of COP25: more talk, less action — and a shrinking space for civil society.

👉 University of Sussex paper: sussex.figshare.com/articles/jou...

#COP25 #ClimateAction #Accountability

1 - Over 5,000 fossil-fuel lobbyists joined the last UN climate talks — more than any national delegation.
Access is power, and they’ve got plenty.
👉 The Guardian: www.theguardian.com/environment/...

#COP30 #ClimateCrisis #Greenwashing

We can now write billions of lines a day — yet lack a grammar to assess them.
The next frontier isn’t to produce more, but to decide what not to produce.
When everything’s generable, meaning becomes the only true KPI.

#AI #ContentStrategy #DigitalMarketing

Still, few measure strategic value vs cognitive cost.

What’s missing?
• Depth metrics (attention, narrative coherence)
• AI-content audits
• Cross-team training (marketing, data, IT)
• Real AI governance

#AI #ContentStrategy #DigitalMarketing

Quantity won the first battle.

Faster newsletters, mass posts, 12-language videos.
But perceived quality? Trust? Engagement? Cracking.

Each AI tool reshapes workflows and judgment.
We’re not just producing more - we’re automating what feels right to say.

#AI #ContentStrategy #DigitalMarketing