Barry Adams 📰
@polemicdigital.com
Specialised SEO and audience growth consultant for news publishers. Co-founder of the News & Editorial SEO Summit. 🇳🇱 in Northern Ireland.
Consulting: https://www.PolemicDigital.com
Newsletter: https://www.SEOforGooglenews.com
Event: https://NewsSEO.io
Consulting: https://www.PolemicDigital.com
Newsletter: https://www.SEOforGooglenews.com
Event: https://NewsSEO.io
South Africa has had to release 13 players back to their clubs before this weekend’s last autumn internationals game against Wales.
So this is their… (checks notes)… ‘weaker’ team.
And a 7-1 bench too.
So this is their… (checks notes)… ‘weaker’ team.
And a 7-1 bench too.
November 27, 2025 at 11:18 AM
South Africa has had to release 13 players back to their clubs before this weekend’s last autumn internationals game against Wales.
So this is their… (checks notes)… ‘weaker’ team.
And a 7-1 bench too.
So this is their… (checks notes)… ‘weaker’ team.
And a 7-1 bench too.
Time for the twice-yearly pollution of eager young minds with my SEO guest lecture.
November 19, 2025 at 2:22 PM
Time for the twice-yearly pollution of eager young minds with my SEO guest lecture.
Just wash your hands.
November 15, 2025 at 1:44 PM
Just wash your hands.
Overkill? He only turns 80 once.
November 14, 2025 at 4:16 PM
Overkill? He only turns 80 once.
Back on home soil to deliver a training. Always fun to do work for an organisation I’m an avid reader of.
November 13, 2025 at 7:53 AM
Back on home soil to deliver a training. Always fun to do work for an organisation I’m an avid reader of.
Back home after a short but great weekend trip to Paris to watch France v South Africa.
Stade de France really is my favourite stadium in the world. And the French sure know how to put on a great show.
Stade de France really is my favourite stadium in the world. And the French sure know how to put on a great show.
November 9, 2025 at 8:51 PM
Back home after a short but great weekend trip to Paris to watch France v South Africa.
Stade de France really is my favourite stadium in the world. And the French sure know how to put on a great show.
Stade de France really is my favourite stadium in the world. And the French sure know how to put on a great show.
I’m a member of a few ostensibly SEO-themed WhatsApp groups, and in one of them @dergal.bsky.social has made me into a Simpsons character.
Eerily accurate.
Eerily accurate.
October 28, 2025 at 3:56 PM
I’m a member of a few ostensibly SEO-themed WhatsApp groups, and in one of them @dergal.bsky.social has made me into a Simpsons character.
Eerily accurate.
Eerily accurate.
October 24, 2025 at 10:31 AM
Very last session of #NESS25 is a panel discussion on the future of SEO. And what a panel! We have @rustybrick.com, @kevin-indig.bsky.social and Mike King joining myself and @jshehata1.bsky.social. What a way to close off the event!
October 22, 2025 at 7:40 PM
Very last session of #NESS25 is a panel discussion on the future of SEO. And what a panel! We have @rustybrick.com, @kevin-indig.bsky.social and Mike King joining myself and @jshehata1.bsky.social. What a way to close off the event!
Honoured to share a #NESS25 session with none other than @nytimes.com's Christine Liang! We're nerding out over technical SEO, with my part focusing on tech SEO for Google and Christine talking about tech SEO for LLMs.
October 22, 2025 at 5:32 PM
Honoured to share a #NESS25 session with none other than @nytimes.com's Christine Liang! We're nerding out over technical SEO, with my part focusing on tech SEO for Google and Christine talking about tech SEO for LLMs.
Great stuff from @harrycb23.bsky.social at #NESS25, talking about revenue models for news publishers as traffic becomes harder to scale thanks to AI and changing user behaviour.
October 22, 2025 at 3:56 PM
Great stuff from @harrycb23.bsky.social at #NESS25, talking about revenue models for news publishers as traffic becomes harder to scale thanks to AI and changing user behaviour.
Turns out, AI assistants distort the news and introduce all kinds of inaccuracies.
If you rely on AI for your daily news, you're likely being misinformed.
www.ebu.ch/research/ope...
If you rely on AI for your daily news, you're likely being misinformed.
www.ebu.ch/research/ope...
October 22, 2025 at 2:06 PM
Turns out, AI assistants distort the news and introduce all kinds of inaccuracies.
If you rely on AI for your daily news, you're likely being misinformed.
www.ebu.ch/research/ope...
If you rely on AI for your daily news, you're likely being misinformed.
www.ebu.ch/research/ope...
Day 2 of the News & Editorial SEO Summit 2025 is underway! We're kicking off this day with none other than Mike King talking about the future of search. #NESS25
October 22, 2025 at 1:22 PM
Day 2 of the News & Editorial SEO Summit 2025 is underway! We're kicking off this day with none other than Mike King talking about the future of search. #NESS25
Day one of the 2025 News & Editorial SEO Summit is going strong! Hundreds of attendees watching live, listening to top industry experts sharing insights and tactics about news SEO, AI agents, Google Discover, and so much more.
The best part? Tomorrow we have a whole second day of the event! #NESS25
The best part? Tomorrow we have a whole second day of the event! #NESS25
October 21, 2025 at 6:37 PM
Day one of the 2025 News & Editorial SEO Summit is going strong! Hundreds of attendees watching live, listening to top industry experts sharing insights and tactics about news SEO, AI agents, Google Discover, and so much more.
The best part? Tomorrow we have a whole second day of the event! #NESS25
The best part? Tomorrow we have a whole second day of the event! #NESS25
First time seeing a Web Guide Google SERP in the wild.
I quite like it, great combination of AI and source links, with useful categorisation of subtopics.
I quite like it, great combination of AI and source links, with useful categorisation of subtopics.
October 19, 2025 at 10:08 AM
First time seeing a Web Guide Google SERP in the wild.
I quite like it, great combination of AI and source links, with useful categorisation of subtopics.
I quite like it, great combination of AI and source links, with useful categorisation of subtopics.
It’s been a good night in Belfast.
October 18, 2025 at 10:48 PM
It’s been a good night in Belfast.
If it walks like a duck, and quacks like a duck…
October 16, 2025 at 7:35 AM
If it walks like a duck, and quacks like a duck…
Sitebulb crawl of a large news publisher, capped at 1M URLs. 92% of crawled URLs are either internal redirects or canonicalised pages.
Sometimes I'm surprised a website ranks at all, with the level of technical issues that throw so many obstacles at Google. 😩
Sometimes I'm surprised a website ranks at all, with the level of technical issues that throw so many obstacles at Google. 😩
October 13, 2025 at 10:56 AM
Sitebulb crawl of a large news publisher, capped at 1M URLs. 92% of crawled URLs are either internal redirects or canonicalised pages.
Sometimes I'm surprised a website ranks at all, with the level of technical issues that throw so many obstacles at Google. 😩
Sometimes I'm surprised a website ranks at all, with the level of technical issues that throw so many obstacles at Google. 😩
Great day at Twickenham watching South Africa secure the Rugby Championship. Was a close game, Argentina came close!
October 4, 2025 at 5:30 PM
Great day at Twickenham watching South Africa secure the Rugby Championship. Was a close game, Argentina came close!
Google’s AI says there’s no performance in the Verona arena tonight.
I am in Verona and I can guarantee you, there is definitely a performance. Zucchero is lighting the place up.
Note how the AI Overview contradicts itself immediately.
I am in Verona and I can guarantee you, there is definitely a performance. Zucchero is lighting the place up.
Note how the AI Overview contradicts itself immediately.
September 19, 2025 at 6:55 PM
Google’s AI says there’s no performance in the Verona arena tonight.
I am in Verona and I can guarantee you, there is definitely a performance. Zucchero is lighting the place up.
Note how the AI Overview contradicts itself immediately.
I am in Verona and I can guarantee you, there is definitely a performance. Zucchero is lighting the place up.
Note how the AI Overview contradicts itself immediately.