Pav Polyarush ☑️
@polyarushseo.com
SEO consultant + AI search. Digital marketing news and trends, SEO tips, tools and my journey.
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SEO audits: https://polyarushseo.com/mini-site-audit/?utm_source=bluesky&utm_medium=social
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SEO audits: https://polyarushseo.com/mini-site-audit/?utm_source=bluesky&utm_medium=social
And their conclusion is that you need to take SEO and AEO (Answer Engine Optimization) seriously.
#SEO #AISearch #AEO
Source: www.forrester.com/blogs/seos-h...
#SEO #AISearch #AEO
Source: www.forrester.com/blogs/seos-h...
SEO’s Hype-Fueled Move To The Center Of The Marketing Mix
AEO is significantly, but not fundamentally, different from SEO. Find out how the practices are aligned and where they have differences.
www.forrester.com
November 29, 2025 at 9:00 AM
And their conclusion is that you need to take SEO and AEO (Answer Engine Optimization) seriously.
#SEO #AISearch #AEO
Source: www.forrester.com/blogs/seos-h...
#SEO #AISearch #AEO
Source: www.forrester.com/blogs/seos-h...
Why this matters:
Forrester is a completely neutral party. They don't sell SEO services or software.
Their job is to objectively evaluate the topic for their research. They just analyze the data.
Forrester is a completely neutral party. They don't sell SEO services or software.
Their job is to objectively evaluate the topic for their research. They just analyze the data.
November 29, 2025 at 9:00 AM
Why this matters:
Forrester is a completely neutral party. They don't sell SEO services or software.
Their job is to objectively evaluate the topic for their research. They just analyze the data.
Forrester is a completely neutral party. They don't sell SEO services or software.
Their job is to objectively evaluate the topic for their research. They just analyze the data.
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👉 polyarushseo.com/newsletter/
👉 polyarushseo.com/newsletter/
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polyarushseo.com
November 27, 2025 at 1:37 PM
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November 27, 2025 at 1:37 PM
Or you could speed up the process (read my previous thread) by using the URL Inspection Tool in Google Search Console.
November 27, 2025 at 1:37 PM
Or you could speed up the process (read my previous thread) by using the URL Inspection Tool in Google Search Console.
2) Content freshness trick:
update only the "published" or "updated" (whichever one you have) date without touching the content. It can work short-term by forcing Google to recrawl.
So do your "refresh" (LOL), then republish and wait 1 week (for indexing).
update only the "published" or "updated" (whichever one you have) date without touching the content. It can work short-term by forcing Google to recrawl.
So do your "refresh" (LOL), then republish and wait 1 week (for indexing).
November 27, 2025 at 1:37 PM
2) Content freshness trick:
update only the "published" or "updated" (whichever one you have) date without touching the content. It can work short-term by forcing Google to recrawl.
So do your "refresh" (LOL), then republish and wait 1 week (for indexing).
update only the "published" or "updated" (whichever one you have) date without touching the content. It can work short-term by forcing Google to recrawl.
So do your "refresh" (LOL), then republish and wait 1 week (for indexing).
A word of caution though. If you ever stop selling (e.g. drill rig spares), rebranding is a nightmare. Do this only if you have absolute certainty about your future niche.
November 27, 2025 at 1:37 PM
A word of caution though. If you ever stop selling (e.g. drill rig spares), rebranding is a nightmare. Do this only if you have absolute certainty about your future niche.
It is true that Google’s 2012 EMD update specifically targeted low-quality sites using EMDs to rank without offering real value. Notice the word "low-quality".
But if you buy an exact match domain as part a broader brand strategy and build content and authority, a great domain name might help you.
But if you buy an exact match domain as part a broader brand strategy and build content and authority, a great domain name might help you.
November 27, 2025 at 1:37 PM
It is true that Google’s 2012 EMD update specifically targeted low-quality sites using EMDs to rank without offering real value. Notice the word "low-quality".
But if you buy an exact match domain as part a broader brand strategy and build content and authority, a great domain name might help you.
But if you buy an exact match domain as part a broader brand strategy and build content and authority, a great domain name might help you.
Now, there will come out a lot of naysayers saying that "your advice is like 10 years old".
Well, yes, but no.
Well, yes, but no.
November 27, 2025 at 1:37 PM
Now, there will come out a lot of naysayers saying that "your advice is like 10 years old".
Well, yes, but no.
Well, yes, but no.
1) Exact match domain (EMD):
naming your domain exactly what you sell (e.g., drillrigsspares [dot] com) still works surprisingly well, especially for niche services. Google wants relevance.
naming your domain exactly what you sell (e.g., drillrigsspares [dot] com) still works surprisingly well, especially for niche services. Google wants relevance.
November 27, 2025 at 1:37 PM
1) Exact match domain (EMD):
naming your domain exactly what you sell (e.g., drillrigsspares [dot] com) still works surprisingly well, especially for niche services. Google wants relevance.
naming your domain exactly what you sell (e.g., drillrigsspares [dot] com) still works surprisingly well, especially for niche services. Google wants relevance.
Please note:
Google has a daily quota on manual requests. So save this for your VIP content that needs to be seen now.
Next time you update a page, don't just close your laptop. Open GSC and tell Google "I need this indexed asap!"
Google has a daily quota on manual requests. So save this for your VIP content that needs to be seen now.
Next time you update a page, don't just close your laptop. Open GSC and tell Google "I need this indexed asap!"
November 26, 2025 at 12:47 PM
Please note:
Google has a daily quota on manual requests. So save this for your VIP content that needs to be seen now.
Next time you update a page, don't just close your laptop. Open GSC and tell Google "I need this indexed asap!"
Google has a daily quota on manual requests. So save this for your VIP content that needs to be seen now.
Next time you update a page, don't just close your laptop. Open GSC and tell Google "I need this indexed asap!"
When you should use it (and when you'd better not to):
✅ do use it for: a brand new, high-priority article; a page where you significantly updated the content or fixed an error.
❌do not use it for: minor typo fixes; submitting 50 pages at once (use a sitemap for that).
✅ do use it for: a brand new, high-priority article; a page where you significantly updated the content or fixed an error.
❌do not use it for: minor typo fixes; submitting 50 pages at once (use a sitemap for that).
November 26, 2025 at 12:47 PM
When you should use it (and when you'd better not to):
✅ do use it for: a brand new, high-priority article; a page where you significantly updated the content or fixed an error.
❌do not use it for: minor typo fixes; submitting 50 pages at once (use a sitemap for that).
✅ do use it for: a brand new, high-priority article; a page where you significantly updated the content or fixed an error.
❌do not use it for: minor typo fixes; submitting 50 pages at once (use a sitemap for that).
1) Log into Google Search Console.
2) Use the URL Inspection bar at the top.
3) Paste your specific URL and hit Enter.
4) after this I usually click "Test Live URL" to confirm the bot sees your changes.
5) and then "Request indexing".
2) Use the URL Inspection bar at the top.
3) Paste your specific URL and hit Enter.
4) after this I usually click "Test Live URL" to confirm the bot sees your changes.
5) and then "Request indexing".
November 26, 2025 at 12:47 PM
1) Log into Google Search Console.
2) Use the URL Inspection bar at the top.
3) Paste your specific URL and hit Enter.
4) after this I usually click "Test Live URL" to confirm the bot sees your changes.
5) and then "Request indexing".
2) Use the URL Inspection bar at the top.
3) Paste your specific URL and hit Enter.
4) after this I usually click "Test Live URL" to confirm the bot sees your changes.
5) and then "Request indexing".
If you have a smaller site, the crawler might not visit you for days.
This means your new blog post or an important price change stays invisible to searchers.
Use the "Request indexing" feature in Google Search Console (GSC).
This means your new blog post or an important price change stays invisible to searchers.
Use the "Request indexing" feature in Google Search Console (GSC).
November 26, 2025 at 12:47 PM
If you have a smaller site, the crawler might not visit you for days.
This means your new blog post or an important price change stays invisible to searchers.
Use the "Request indexing" feature in Google Search Console (GSC).
This means your new blog post or an important price change stays invisible to searchers.
Use the "Request indexing" feature in Google Search Console (GSC).
November 25, 2025 at 10:41 AM
d) "inject" E-E-A-T into content updates
Don't just change the publish date, but rather update existing content and:
cite experts, add unique quotes, link to primary sources.
Don't just change the publish date, but rather update existing content and:
cite experts, add unique quotes, link to primary sources.
November 25, 2025 at 10:41 AM
d) "inject" E-E-A-T into content updates
Don't just change the publish date, but rather update existing content and:
cite experts, add unique quotes, link to primary sources.
Don't just change the publish date, but rather update existing content and:
cite experts, add unique quotes, link to primary sources.
c) optimize "above the fold"
Service pages: add social proof/ratings and answer the main intent immediately.
Blogs: add a "Quick Overview" box with key takeaways right under the intro.
Maybe you've already noticed many blogs doing just that.
Service pages: add social proof/ratings and answer the main intent immediately.
Blogs: add a "Quick Overview" box with key takeaways right under the intro.
Maybe you've already noticed many blogs doing just that.
November 25, 2025 at 10:41 AM
c) optimize "above the fold"
Service pages: add social proof/ratings and answer the main intent immediately.
Blogs: add a "Quick Overview" box with key takeaways right under the intro.
Maybe you've already noticed many blogs doing just that.
Service pages: add social proof/ratings and answer the main intent immediately.
Blogs: add a "Quick Overview" box with key takeaways right under the intro.
Maybe you've already noticed many blogs doing just that.
b) fix internal link anchors
Audit your site for vague anchors like "click here" or "read more". These tell Google nothing.
Instead use specific, intent-matching phrases.
Audit your site for vague anchors like "click here" or "read more". These tell Google nothing.
Instead use specific, intent-matching phrases.
November 25, 2025 at 10:41 AM
b) fix internal link anchors
Audit your site for vague anchors like "click here" or "read more". These tell Google nothing.
Instead use specific, intent-matching phrases.
Audit your site for vague anchors like "click here" or "read more". These tell Google nothing.
Instead use specific, intent-matching phrases.
a) rewrite old title tags
Nothing fancy, no keyword stuffing…
Just make them actually match search intent. Who knows, you might just see your pages moving up in right direction.
Nothing fancy, no keyword stuffing…
Just make them actually match search intent. Who knows, you might just see your pages moving up in right direction.
November 25, 2025 at 10:41 AM
a) rewrite old title tags
Nothing fancy, no keyword stuffing…
Just make them actually match search intent. Who knows, you might just see your pages moving up in right direction.
Nothing fancy, no keyword stuffing…
Just make them actually match search intent. Who knows, you might just see your pages moving up in right direction.