We've all now been working with AI as part of our account management processes that it's time for an honest assessment of its value to our industry.

Borys Vasylchuk methodically weighs up the strengths and weaknesses of AI in PPC. Is it Magic or Overrated?

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Why is the PPC industry still divided over Performance Max?

Despite being a couple of years old, opinion within our industry remains divided over the relative merits of Performance Max.

Mark Sansum of outbloom considers the arguments on each side.

www.ppchero.com/why-is-the-p...

New at PPC Hero!

Why Contextual Advertising is the Future of YouTube Shorts

YouTube shorts is the hot new property in the advertising space. But as well as opportunities it presents some unusual challenges that some are struggling to overcome.

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New at PPC Hero!

5 Tried-And-Tested Ways to Increase Conversions from Your SaaS PPC

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For advertisers, geo-targeting ensures your message lands in the right place at the right time. But issues like IP inaccuracies, platform restrictions, and scant local search data can trip even the sharpest campaigns.

How can VPNs supercharge your PPC strategy?

www.ppchero.com/how-can-vpns...

Product feed optimization has always been more a manual experience than it ought to be.

Fortunately the future is here and the solution is AI-powered.

Let the computers do the donkey work.

New at PPC Hero.

www.ppchero.com/ai-powered-f...