@prateekshaweb.bsky.social
real search demand be indexable (e.g., “red running shoes” if it has search volume).
December 18, 2025 at 1:30 PM
real search demand be indexable (e.g., “red running shoes” if it has search volume).
• Apply canonical tags from filter pages back to the main category unless the filtered view provides unique value.
• Use noindex, follow for low-value filtered pages — search engines can still follow links without indexing the page.
• Only let filter combinations that target
• Use noindex, follow for low-value filtered pages — search engines can still follow links without indexing the page.
• Only let filter combinations that target
December 18, 2025 at 1:30 PM
• Apply canonical tags from filter pages back to the main category unless the filtered view provides unique value.
• Use noindex, follow for low-value filtered pages — search engines can still follow links without indexing the page.
• Only let filter combinations that target
• Use noindex, follow for low-value filtered pages — search engines can still follow links without indexing the page.
• Only let filter combinations that target
Keep faceted navigation under control
Facets are powerful for users but risky for SEO if every filter combination creates a crawlable URL. Use a small set of rules to avoid index bloat:
Facets are powerful for users but risky for SEO if every filter combination creates a crawlable URL. Use a small set of rules to avoid index bloat:
December 18, 2025 at 1:30 PM
Keep faceted navigation under control
Facets are powerful for users but risky for SEO if every filter combination creates a crawlable URL. Use a small set of rules to avoid index bloat:
Facets are powerful for users but risky for SEO if every filter combination creates a crawlable URL. Use a small set of rules to avoid index bloat:
A simple audit of internal links often reveals obvious wins: orphaned product pages, poor anchor text, or missed cross-links from blog posts and collection pages.
December 18, 2025 at 1:30 PM
A simple audit of internal links often reveals obvious wins: orphaned product pages, poor anchor text, or missed cross-links from blog posts and collection pages.
Quick ways internal links improve SEO
• Spread link equity from high-authority pages (homepage, best-sellers) to deeper product pages.
• Help search engines crawl and index your important pages faster.
• Improve conversion by guiding users to related products and collections.
• Spread link equity from high-authority pages (homepage, best-sellers) to deeper product pages.
• Help search engines crawl and index your important pages faster.
• Improve conversion by guiding users to related products and collections.
December 18, 2025 at 1:30 PM
Quick ways internal links improve SEO
• Spread link equity from high-authority pages (homepage, best-sellers) to deeper product pages.
• Help search engines crawl and index your important pages faster.
• Improve conversion by guiding users to related products and collections.
• Spread link equity from high-authority pages (homepage, best-sellers) to deeper product pages.
• Help search engines crawl and index your important pages faster.
• Improve conversion by guiding users to related products and collections.
Think of internal links as the roads between neighborhoods and filters as the signs that let people find the right house. If the roads are clear and signs are useful, both users and search engines get where they need to go.
December 18, 2025 at 1:30 PM
Think of internal links as the roads between neighborhoods and filters as the signs that let people find the right house. If the roads are clear and signs are useful, both users and search engines get where they need to go.
thousands of thin, near-duplicate pages that harm crawl efficiency and dilute ranking signals.
December 18, 2025 at 1:30 PM
thousands of thin, near-duplicate pages that harm crawl efficiency and dilute ranking signals.
Why internal links, filters, and facets matter
Internal links tell search engines which pages you think are important and help users find products quickly. Filters and facets let shoppers narrow choices (size, color, price), but uncontrolled faceted navigation can create
Internal links tell search engines which pages you think are important and help users find products quickly. Filters and facets let shoppers narrow choices (size, color, price), but uncontrolled faceted navigation can create
December 18, 2025 at 1:30 PM
Why internal links, filters, and facets matter
Internal links tell search engines which pages you think are important and help users find products quickly. Filters and facets let shoppers narrow choices (size, color, price), but uncontrolled faceted navigation can create
Internal links tell search engines which pages you think are important and help users find products quickly. Filters and facets let shoppers narrow choices (size, color, price), but uncontrolled faceted navigation can create
measurable SEO wins with minimal cost and developer time.
December 18, 2025 at 1:30 PM
measurable SEO wins with minimal cost and developer time.
Keep navigation minimal — hide links that pull visitors away from the product. If you need to include extras, put them in the footer.
December 18, 2025 at 9:30 AM
Keep navigation minimal — hide links that pull visitors away from the product. If you need to include extras, put them in the footer.
headlines, and a single-column layout to guide the eye.
• Trust builders: customer photos, reviews, guarantees, and payment-security badges.
• Conversion-optimized CTA: action verbs, high-contrast color, and repeated placement as the page scrolls.
• Trust builders: customer photos, reviews, guarantees, and payment-security badges.
• Conversion-optimized CTA: action verbs, high-contrast color, and repeated placement as the page scrolls.
December 18, 2025 at 9:30 AM
headlines, and a single-column layout to guide the eye.
• Trust builders: customer photos, reviews, guarantees, and payment-security badges.
• Conversion-optimized CTA: action verbs, high-contrast color, and repeated placement as the page scrolls.
• Trust builders: customer photos, reviews, guarantees, and payment-security badges.
• Conversion-optimized CTA: action verbs, high-contrast color, and repeated placement as the page scrolls.
• Compelling hero: a headline that states the benefit, a clean product image, and a prominent CTA above the fold.
• Benefit-driven copy: talk about outcomes, not specs. Explain what life looks like after someone uses your product.
• Visual hierarchy: use whitespace, bold
• Benefit-driven copy: talk about outcomes, not specs. Explain what life looks like after someone uses your product.
• Visual hierarchy: use whitespace, bold
December 18, 2025 at 9:30 AM
• Compelling hero: a headline that states the benefit, a clean product image, and a prominent CTA above the fold.
• Benefit-driven copy: talk about outcomes, not specs. Explain what life looks like after someone uses your product.
• Visual hierarchy: use whitespace, bold
• Benefit-driven copy: talk about outcomes, not specs. Explain what life looks like after someone uses your product.
• Visual hierarchy: use whitespace, bold
A great single-product landing page is built from a few reliable pieces. Make sure each one is present and tight.
December 18, 2025 at 9:30 AM
A great single-product landing page is built from a few reliable pieces. Make sure each one is present and tight.
Key elements every high-converting landing page needs
December 18, 2025 at 9:30 AM
Key elements every high-converting landing page needs
meaningful.
December 18, 2025 at 9:30 AM
meaningful.
Single-product stores don’t need broad navigation or lots of options. They need clarity: a clear value proposition, proof that the product works, and an obvious next step. Focused pages reduce decision friction, speed up the buying process, and make A/B testing simpler and more
December 18, 2025 at 9:30 AM
Single-product stores don’t need broad navigation or lots of options. They need clarity: a clear value proposition, proof that the product works, and an obvious next step. Focused pages reduce decision friction, speed up the buying process, and make A/B testing simpler and more
Why focused landing pages win
December 18, 2025 at 9:30 AM
Why focused landing pages win
If you sell only one product, your landing page is your whole store — and it has to convert. Get the core message right, remove distractions, and guide visitors to buy, and you'll see a big uplift in sales without adding traffic.
December 18, 2025 at 9:30 AM
If you sell only one product, your landing page is your whole store — and it has to convert. Get the core message right, remove distractions, and guide visitors to buy, and you'll see a big uplift in sales without adding traffic.
Give each page a single job
Assign one primary job and one primary CTA to every page. That focus keeps copy tight and design purposeful.
Assign one primary job and one primary CTA to every page. That focus keeps copy tight and design purposeful.
December 18, 2025 at 7:30 AM
Give each page a single job
Assign one primary job and one primary CTA to every page. That focus keeps copy tight and design purposeful.
Assign one primary job and one primary CTA to every page. That focus keeps copy tight and design purposeful.
Sketch this on a napkin or sticky notes. Visualizing paths will reveal missing pages or unnecessary ones.
December 18, 2025 at 7:30 AM
Sketch this on a napkin or sticky notes. Visualizing paths will reveal missing pages or unnecessary ones.
A simple user journey might be:
1. Land on Home
2. Click to Services
3. Read a Case Study
4. Submit Contact Form or Book a Call
1. Land on Home
2. Click to Services
3. Read a Case Study
4. Submit Contact Form or Book a Call
December 18, 2025 at 7:30 AM
A simple user journey might be:
1. Land on Home
2. Click to Services
3. Read a Case Study
4. Submit Contact Form or Book a Call
1. Land on Home
2. Click to Services
3. Read a Case Study
4. Submit Contact Form or Book a Call
Common business site structure:
• Home — value proposition and main CTAs
• About — credibility and story
• Services/Products — offerings and outcomes
• Case studies/Testimonials — proof
• Blog/Resources — organic traffic and education
• Contact — the conversion endpoint
• Home — value proposition and main CTAs
• About — credibility and story
• Services/Products — offerings and outcomes
• Case studies/Testimonials — proof
• Blog/Resources — organic traffic and education
• Contact — the conversion endpoint
December 18, 2025 at 7:30 AM
Common business site structure:
• Home — value proposition and main CTAs
• About — credibility and story
• Services/Products — offerings and outcomes
• Case studies/Testimonials — proof
• Blog/Resources — organic traffic and education
• Contact — the conversion endpoint
• Home — value proposition and main CTAs
• About — credibility and story
• Services/Products — offerings and outcomes
• Case studies/Testimonials — proof
• Blog/Resources — organic traffic and education
• Contact — the conversion endpoint
Map your structure and user journey
Treat your site like a funnel or flowchart: where do visitors land, what paths do you want them to take, and where should they end up?
Treat your site like a funnel or flowchart: where do visitors land, what paths do you want them to take, and where should they end up?
December 18, 2025 at 7:30 AM
Map your structure and user journey
Treat your site like a funnel or flowchart: where do visitors land, what paths do you want them to take, and where should they end up?
Treat your site like a funnel or flowchart: where do visitors land, what paths do you want them to take, and where should they end up?