Praveen BABU 🖖
praveenb.com
Praveen BABU 🖖
@praveenb.com
Dad on a mission to make the world better for his kiddos. 🗣️ (He/Him/His)

🫡 Here to share/learn/contribute to better, more ethical marketing. 🔺Founder of Altorise. Helping build great projects in SaaS and crypto.
So what are OpenAI x IO up to?

The known-knowns:
1. Likely consumer.
2. LLM + vision intelligence.
3. Innovative form factor.

They're not just building wearables - they're building the post-smartphone era. Any guesses?
May 26, 2025 at 4:00 PM
What's the simple lesson from the DeepSeek AI news this past week?

Many more can build, and most should.
January 31, 2025 at 8:53 AM
AI races on, but finding THE co-pilot to my marketing goals is still an ongoing journey.

For each use case, I fine-tune my mental model for my AI companions with 'a matrix of capabilities.'

What has been your own experience using AI to achieve your marketing goals?
January 8, 2025 at 9:48 AM
I can't emphasize this enough: If your brand relies on paid marketing to attract customers (or worse, leads), you're doing it wrong.

(You're only helping shareholders at Google, Meta, and Amazon)

Build SEO, KOLs, PR, or content marketing to get MQLs for your business.
December 20, 2024 at 8:59 AM
Crypto Summer 2024 may create millionaires & billionaires. Some project trends I've observed:

Pillars (foundational projects) - invest.
Underdogs (great teams, bad narratives) - support.
Hype (volatile spikes) - be wary.
Sleepers (quiet achievers) - discover and collaborate.
January 12, 2024 at 9:17 AM
SEO in an era of AI — does writing your own content still make any sense?

→ Quality is still rare (and valued)

→ Stand out with rich content

→ Add your unique insights

→ AI is a force multiplier

→ Experiment with Models and Prompts

The power will always be yours ✊
January 10, 2024 at 1:18 PM
With the Bitcoin ETF, a new batch of TradFi investors are likely to experience wins thanks to the Bitcoin "halvening."

After this, they're next going to seek out new assets to diversify.

I predict/hope crypto's 'next 10Mn+ users' will inspire onboarding, UX, & ecosystem innovations.
January 9, 2024 at 8:23 AM
For your Go-to-market strategy, what would you choose?

Speed or Accuracy? Or a balanced approach?

While startups usually opt for speed, especially considering emerging tech and chasing early-mover advantages, the road to PMF often gets prolonged.
January 8, 2024 at 2:23 PM
I refuse to accept I'm browsing Bluesky because X is broken.
December 21, 2023 at 5:53 AM
Finally "found" my invite code tucked away under a pile of emails 😅

Let's connect and grow together!
December 5, 2023 at 12:53 PM