Carly Martinetti
@prcarly.bsky.social
Co-founder of Notably • PR for the fastest growing startups
Book some time to chat strategy w/ me: https://bit.ly/NotablyPR 👋
Book some time to chat strategy w/ me: https://bit.ly/NotablyPR 👋
In the past year, the major agency holding companies cut over 20,000 jobs. WPP mandated four days in-office for whoever's left–18,000 employees signed a petition against it. This is why we're staying fully remote at Notably… and hiring: 🧵
January 7, 2026 at 3:30 PM
In the past year, the major agency holding companies cut over 20,000 jobs. WPP mandated four days in-office for whoever's left–18,000 employees signed a petition against it. This is why we're staying fully remote at Notably… and hiring: 🧵
The most productive teams in 2026 aren't the ones using more AI tools. They're the ones avoiding "workslop". 🧵
January 6, 2026 at 3:30 PM
The most productive teams in 2026 aren't the ones using more AI tools. They're the ones avoiding "workslop". 🧵
The most common blind spot I'm seeing in 2026 PR plans: the space between announcements.
The assumption is that meaningful coverage requires major news. It doesn't.
The assumption is that meaningful coverage requires major news. It doesn't.
January 5, 2026 at 3:30 PM
The most common blind spot I'm seeing in 2026 PR plans: the space between announcements.
The assumption is that meaningful coverage requires major news. It doesn't.
The assumption is that meaningful coverage requires major news. It doesn't.
20,000+ agency jobs cut in 2025:
- Omnicom-IPG: 10,000
- WPP: 7,000
- Dentsu: 3,400
- Edelman: 330
- Publicis: 350
Brutal. 🧵
- Omnicom-IPG: 10,000
- WPP: 7,000
- Dentsu: 3,400
- Edelman: 330
- Publicis: 350
Brutal. 🧵
December 31, 2025 at 3:30 PM
20,000+ agency jobs cut in 2025:
- Omnicom-IPG: 10,000
- WPP: 7,000
- Dentsu: 3,400
- Edelman: 330
- Publicis: 350
Brutal. 🧵
- Omnicom-IPG: 10,000
- WPP: 7,000
- Dentsu: 3,400
- Edelman: 330
- Publicis: 350
Brutal. 🧵
A woman who left a global agency to join Notably told me that despite being remote, she had to report EVERYTHING to her boss there:
- How many minutes spent crafting each pitch
- Every time she stepped away for more than 10 minutes
- All emails to clients vetted/approved before she could send
🧵
- How many minutes spent crafting each pitch
- Every time she stepped away for more than 10 minutes
- All emails to clients vetted/approved before she could send
🧵
December 29, 2025 at 3:30 PM
A woman who left a global agency to join Notably told me that despite being remote, she had to report EVERYTHING to her boss there:
- How many minutes spent crafting each pitch
- Every time she stepped away for more than 10 minutes
- All emails to clients vetted/approved before she could send
🧵
- How many minutes spent crafting each pitch
- Every time she stepped away for more than 10 minutes
- All emails to clients vetted/approved before she could send
🧵
You may have seen people talking about press releases making a comeback: how they're essential now that LLMs are scraping them for information.
I've seen this pattern before. And I have a sense of… where it ends. 🧵
I've seen this pattern before. And I have a sense of… where it ends. 🧵
December 24, 2025 at 3:30 PM
You may have seen people talking about press releases making a comeback: how they're essential now that LLMs are scraping them for information.
I've seen this pattern before. And I have a sense of… where it ends. 🧵
I've seen this pattern before. And I have a sense of… where it ends. 🧵
Here's my #1 tip for maximizing ROI on revenue-driving PR campaigns: start with your client's business goal, craft your dream headline accordingly, and work your way backwards from there. 🧵
December 23, 2025 at 3:30 PM
Here's my #1 tip for maximizing ROI on revenue-driving PR campaigns: start with your client's business goal, craft your dream headline accordingly, and work your way backwards from there. 🧵
"Exclusive" in PR doesn't mean what you think it means.
When we hear the word "exclusive" we think: "This is limited, finite, and one-and-done. It'll show up in that ONE place and one place only." 🧵
When we hear the word "exclusive" we think: "This is limited, finite, and one-and-done. It'll show up in that ONE place and one place only." 🧵
December 22, 2025 at 3:30 PM
"Exclusive" in PR doesn't mean what you think it means.
When we hear the word "exclusive" we think: "This is limited, finite, and one-and-done. It'll show up in that ONE place and one place only." 🧵
When we hear the word "exclusive" we think: "This is limited, finite, and one-and-done. It'll show up in that ONE place and one place only." 🧵
Mid-market PR is hard.
Startups get buzz for being new. Enterprise companies have brand recognition. But companies in the middle (past the "scrappy newcomer" narrative but without a reputation that precedes them) have to earn attention differently. 🧵
Startups get buzz for being new. Enterprise companies have brand recognition. But companies in the middle (past the "scrappy newcomer" narrative but without a reputation that precedes them) have to earn attention differently. 🧵
December 17, 2025 at 3:30 PM
Mid-market PR is hard.
Startups get buzz for being new. Enterprise companies have brand recognition. But companies in the middle (past the "scrappy newcomer" narrative but without a reputation that precedes them) have to earn attention differently. 🧵
Startups get buzz for being new. Enterprise companies have brand recognition. But companies in the middle (past the "scrappy newcomer" narrative but without a reputation that precedes them) have to earn attention differently. 🧵
When should you follow up on a PR pitch that got radio silence?
Too early and you're annoying. Too late and the moment's gone.
The answer depends on three things: publication cycle, story urgency, and your relationship with the journalist. 🧵
Too early and you're annoying. Too late and the moment's gone.
The answer depends on three things: publication cycle, story urgency, and your relationship with the journalist. 🧵
December 16, 2025 at 3:30 PM
When should you follow up on a PR pitch that got radio silence?
Too early and you're annoying. Too late and the moment's gone.
The answer depends on three things: publication cycle, story urgency, and your relationship with the journalist. 🧵
Too early and you're annoying. Too late and the moment's gone.
The answer depends on three things: publication cycle, story urgency, and your relationship with the journalist. 🧵
Can we please take a moment to disambiguate “awareness” and “authority” in PR?
Here’s what I’m getting at:
When I talk to C-suite about PR, they often say they want awareness. E.g.: “We need more eyeballs so we can hit our business goals successfully.” 🧵
Here’s what I’m getting at:
When I talk to C-suite about PR, they often say they want awareness. E.g.: “We need more eyeballs so we can hit our business goals successfully.” 🧵
December 10, 2025 at 3:30 PM
Can we please take a moment to disambiguate “awareness” and “authority” in PR?
Here’s what I’m getting at:
When I talk to C-suite about PR, they often say they want awareness. E.g.: “We need more eyeballs so we can hit our business goals successfully.” 🧵
Here’s what I’m getting at:
When I talk to C-suite about PR, they often say they want awareness. E.g.: “We need more eyeballs so we can hit our business goals successfully.” 🧵
In my 15+ years of doing PR, I've found that clients don't actually want yes-people, even when they think they do. What they really want is a straight-shooting partner who will fight for their success.
Even when that means pushing back.
🧵 Here's why:
Even when that means pushing back.
🧵 Here's why:
December 9, 2025 at 3:30 PM
In my 15+ years of doing PR, I've found that clients don't actually want yes-people, even when they think they do. What they really want is a straight-shooting partner who will fight for their success.
Even when that means pushing back.
🧵 Here's why:
Even when that means pushing back.
🧵 Here's why:
Some of the best placements I've gotten for clients had terrible traffic stats.
A concern I’ve heard more than once is that if a piece is paywalled, no one will read it, and therefore all that PR money you paid goes to waste. 🧵
A concern I’ve heard more than once is that if a piece is paywalled, no one will read it, and therefore all that PR money you paid goes to waste. 🧵
December 8, 2025 at 3:30 PM
Some of the best placements I've gotten for clients had terrible traffic stats.
A concern I’ve heard more than once is that if a piece is paywalled, no one will read it, and therefore all that PR money you paid goes to waste. 🧵
A concern I’ve heard more than once is that if a piece is paywalled, no one will read it, and therefore all that PR money you paid goes to waste. 🧵
We've been fully remote since 2020. Now that there's actual longitudinal data, I wanted to honestly assess: are we actually benefiting from this, or have I been rationalizing this decision for five years?
First, our reasons for being remote: 🧵
First, our reasons for being remote: 🧵
December 3, 2025 at 3:30 PM
We've been fully remote since 2020. Now that there's actual longitudinal data, I wanted to honestly assess: are we actually benefiting from this, or have I been rationalizing this decision for five years?
First, our reasons for being remote: 🧵
First, our reasons for being remote: 🧵
Here’s how we won a multibillion fintech client in an RFP against multinational firms with 1,000+ employees, global offices, and F100 clients on their rosters: 🧵
December 1, 2025 at 3:30 PM
Here’s how we won a multibillion fintech client in an RFP against multinational firms with 1,000+ employees, global offices, and F100 clients on their rosters: 🧵
When you ask a client "What are your PR goals?" you're asking the wrong question. 🧵
November 26, 2025 at 3:30 PM
When you ask a client "What are your PR goals?" you're asking the wrong question. 🧵
Over the past 15 years, I've pitched hundreds of funding stories to reporters, and consistently, the ones that got covered all broke the same rule:
They didn’t lead with the dollar amount.
Let me give you an actual example of a company we helped. 🧵
They didn’t lead with the dollar amount.
Let me give you an actual example of a company we helped. 🧵
November 25, 2025 at 3:30 PM
Over the past 15 years, I've pitched hundreds of funding stories to reporters, and consistently, the ones that got covered all broke the same rule:
They didn’t lead with the dollar amount.
Let me give you an actual example of a company we helped. 🧵
They didn’t lead with the dollar amount.
Let me give you an actual example of a company we helped. 🧵
"Aren’t you just an AI wrapper?" It’s tech journalism's laziest gotcha, but it makes founders panic. Here's how to flip the question into your strongest positioning opportunity. 🧵
November 24, 2025 at 3:30 PM
"Aren’t you just an AI wrapper?" It’s tech journalism's laziest gotcha, but it makes founders panic. Here's how to flip the question into your strongest positioning opportunity. 🧵
Last week, at 95, Warren Buffet went dark. He’s finally stepping back in January of next year, and passing the baton to his successor, Greg Abel.
In his final shareholder letter as CEO, he said something that I suspect I’ll be thinking about… for a long, long… long time. 🧵
In his final shareholder letter as CEO, he said something that I suspect I’ll be thinking about… for a long, long… long time. 🧵
November 19, 2025 at 3:30 PM
Last week, at 95, Warren Buffet went dark. He’s finally stepping back in January of next year, and passing the baton to his successor, Greg Abel.
In his final shareholder letter as CEO, he said something that I suspect I’ll be thinking about… for a long, long… long time. 🧵
In his final shareholder letter as CEO, he said something that I suspect I’ll be thinking about… for a long, long… long time. 🧵
Marketing sells products.
PR builds credibility.
They don't compete. They compound.
Treat them accordingly.
PR builds credibility.
They don't compete. They compound.
Treat them accordingly.
November 18, 2025 at 5:45 PM
Marketing sells products.
PR builds credibility.
They don't compete. They compound.
Treat them accordingly.
PR builds credibility.
They don't compete. They compound.
Treat them accordingly.
Before you draft your next funding pitch, ask yourself:
Would this story be interesting even without the money?
If not, you're pitching the wrong angle.
Would this story be interesting even without the money?
If not, you're pitching the wrong angle.
November 18, 2025 at 2:15 PM
Before you draft your next funding pitch, ask yourself:
Would this story be interesting even without the money?
If not, you're pitching the wrong angle.
Would this story be interesting even without the money?
If not, you're pitching the wrong angle.
Underbaked story angles don't just fail.
They train journalists not to open your next email.
Don’t burn your credibility. Say no to bad timing.
They train journalists not to open your next email.
Don’t burn your credibility. Say no to bad timing.
November 17, 2025 at 5:45 PM
Underbaked story angles don't just fail.
They train journalists not to open your next email.
Don’t burn your credibility. Say no to bad timing.
They train journalists not to open your next email.
Don’t burn your credibility. Say no to bad timing.
Every founder thinks their startup is WSJ-worthy.
But most need to build credibility in trade press first.
That's not mean. That's the gap we close.
But most need to build credibility in trade press first.
That's not mean. That's the gap we close.
November 17, 2025 at 2:15 PM
Every founder thinks their startup is WSJ-worthy.
But most need to build credibility in trade press first.
That's not mean. That's the gap we close.
But most need to build credibility in trade press first.
That's not mean. That's the gap we close.
Publication cycle should dictate your follow-up strategy.
Pitching a daily outlet with breaking news on Monday and following up Friday? You're 4 news cycles too late.
Pitching a quarterly and following up in 48 hours? Congrats, you're that annoying PR person they complain about. 🧵
Pitching a daily outlet with breaking news on Monday and following up Friday? You're 4 news cycles too late.
Pitching a quarterly and following up in 48 hours? Congrats, you're that annoying PR person they complain about. 🧵
November 16, 2025 at 8:00 AM
Publication cycle should dictate your follow-up strategy.
Pitching a daily outlet with breaking news on Monday and following up Friday? You're 4 news cycles too late.
Pitching a quarterly and following up in 48 hours? Congrats, you're that annoying PR person they complain about. 🧵
Pitching a daily outlet with breaking news on Monday and following up Friday? You're 4 news cycles too late.
Pitching a quarterly and following up in 48 hours? Congrats, you're that annoying PR person they complain about. 🧵
PR's new superpower:
We don't just influence what people read today.
We influence what AI tells them tomorrow:
Every media mention becomes training data for how AI sees your brand.
And third-party credibility is the strongest signal for AI visibility. 🧵
We don't just influence what people read today.
We influence what AI tells them tomorrow:
Every media mention becomes training data for how AI sees your brand.
And third-party credibility is the strongest signal for AI visibility. 🧵
November 15, 2025 at 6:00 AM
PR's new superpower:
We don't just influence what people read today.
We influence what AI tells them tomorrow:
Every media mention becomes training data for how AI sees your brand.
And third-party credibility is the strongest signal for AI visibility. 🧵
We don't just influence what people read today.
We influence what AI tells them tomorrow:
Every media mention becomes training data for how AI sees your brand.
And third-party credibility is the strongest signal for AI visibility. 🧵