Planning in public relations ensures clear goals and effective communication. Key elements include audience, message, strategy, timing, and success measurement. #UCWPUBR300

Research, It is important because it helps PR professionals understand the audience and issues, such as analyzing public sentiment before launching a campaign #UCWPUBR300

AI support in research phase of the RACE cycle, through media and social data analysis to determine trends and audience sentiment. It is also useful in monitoring competition and conversations in the media to guide PR strategy. #UCWPURB300

IMC matters because brands communicate across many digital and AI platforms, and consistency builds trust. For example, Coca-Cola shares the same happiness-focused message in its ads, social media, and online content. #UCWPUR300

This case shows the importance of ethics and transparency in public relations, as failing to disclose paid content misleads audiences. It shows that honest disclosure is essential to maintain public trust and credibility. #UCWPUBR300

Looking forward to learning something new with professor @wahibachair.com #UCWPUBR300