Paul Muolo
@prmuolo.bsky.social
Strategic #PublicRelations & MarComm professional with a background in journalism, SEO, events, and content creation. Check out my website: pmuolo.wixsite.com/mktg
Your content should sound like your customer.
Copywriting becomes 10x easier when you stop trying to “write.”
Try to transcribe your audience.
Their exact words → your content
Their exact frustrations → your hooks
Their goals and aspirations → your CTAs
#branding
Copywriting becomes 10x easier when you stop trying to “write.”
Try to transcribe your audience.
Their exact words → your content
Their exact frustrations → your hooks
Their goals and aspirations → your CTAs
#branding
November 20, 2025 at 3:57 PM
Your content should sound like your customer.
Copywriting becomes 10x easier when you stop trying to “write.”
Try to transcribe your audience.
Their exact words → your content
Their exact frustrations → your hooks
Their goals and aspirations → your CTAs
#branding
Copywriting becomes 10x easier when you stop trying to “write.”
Try to transcribe your audience.
Their exact words → your content
Their exact frustrations → your hooks
Their goals and aspirations → your CTAs
#branding
Most marketing doesn’t fail because the strategy is wrong.
3 questions that solve 80% of marketing problems:
Who exactly is your customer?
What pain are they actively trying to solve?
Why would they choose you over alternatives?
Master those → everything else gets easier.
3 questions that solve 80% of marketing problems:
Who exactly is your customer?
What pain are they actively trying to solve?
Why would they choose you over alternatives?
Master those → everything else gets easier.
November 17, 2025 at 3:07 PM
Most marketing doesn’t fail because the strategy is wrong.
3 questions that solve 80% of marketing problems:
Who exactly is your customer?
What pain are they actively trying to solve?
Why would they choose you over alternatives?
Master those → everything else gets easier.
3 questions that solve 80% of marketing problems:
Who exactly is your customer?
What pain are they actively trying to solve?
Why would they choose you over alternatives?
Master those → everything else gets easier.
If you don’t deeply understand who you’re speaking to…
You’re not marketing — you’re guessing.
🎯 The more you understand your audience, the less you have to “sell.”
Your message will naturally resonate.
#MarketingStrategy #KnowYourAudience #BrandBuilding #CustomerFocus
You’re not marketing — you’re guessing.
🎯 The more you understand your audience, the less you have to “sell.”
Your message will naturally resonate.
#MarketingStrategy #KnowYourAudience #BrandBuilding #CustomerFocus
November 7, 2025 at 2:35 PM
If you don’t deeply understand who you’re speaking to…
You’re not marketing — you’re guessing.
🎯 The more you understand your audience, the less you have to “sell.”
Your message will naturally resonate.
#MarketingStrategy #KnowYourAudience #BrandBuilding #CustomerFocus
You’re not marketing — you’re guessing.
🎯 The more you understand your audience, the less you have to “sell.”
Your message will naturally resonate.
#MarketingStrategy #KnowYourAudience #BrandBuilding #CustomerFocus
34-3 with almost 9 minutes left in the half?? @RFootball , I knew this was going to be bad but oh boy…. #RutgersFootball
October 18, 2025 at 11:50 PM
34-3 with almost 9 minutes left in the half?? @RFootball , I knew this was going to be bad but oh boy…. #RutgersFootball
Man… Great game right now; @rutgersupress.bsky.social football in a tight one w/ Iowa… Let’s get this win RU!!! #Rutgers #RutgersVsIowa 🏈
September 20, 2025 at 1:30 AM
Man… Great game right now; @rutgersupress.bsky.social football in a tight one w/ Iowa… Let’s get this win RU!!! #Rutgers #RutgersVsIowa 🏈
Brand storytelling isn’t just a marketing buzzword.
*
It’s the core of how modern business can connect with people.
Learn more here: paulmuolo.substack.com/p/the-power-...
*
It’s the core of how modern business can connect with people.
Learn more here: paulmuolo.substack.com/p/the-power-...
The Power of a Strong Brand Narrative
Brand storytelling isn't just a marketing buzzword; it's the core of how modern businesses connect with people.
paulmuolo.substack.com
September 4, 2025 at 2:54 PM
Brand storytelling isn’t just a marketing buzzword.
*
It’s the core of how modern business can connect with people.
Learn more here: paulmuolo.substack.com/p/the-power-...
*
It’s the core of how modern business can connect with people.
Learn more here: paulmuolo.substack.com/p/the-power-...
What’s your biggest challenge in creating content that converts? Share in the comments below ⬇️
#FridayThoughts #Messaging
#FridayThoughts #Messaging
July 3, 2025 at 1:56 PM
What’s your biggest challenge in creating content that converts? Share in the comments below ⬇️
#FridayThoughts #Messaging
#FridayThoughts #Messaging
Wishing a very happy #FathersDay to all the dads and father figures out there… Enjoy the day!
June 15, 2025 at 5:06 PM
Wishing a very happy #FathersDay to all the dads and father figures out there… Enjoy the day!
*Building brand authority starts with deep expertise in your niche.
*Consistently share valuable, insightful content that solves your audience's specific problems.
*Engage authentically in convos to highlight that you’re not just a ‘seller’
*Over time, this dedication transforms your brand.
*Consistently share valuable, insightful content that solves your audience's specific problems.
*Engage authentically in convos to highlight that you’re not just a ‘seller’
*Over time, this dedication transforms your brand.
June 6, 2025 at 1:07 PM
*Building brand authority starts with deep expertise in your niche.
*Consistently share valuable, insightful content that solves your audience's specific problems.
*Engage authentically in convos to highlight that you’re not just a ‘seller’
*Over time, this dedication transforms your brand.
*Consistently share valuable, insightful content that solves your audience's specific problems.
*Engage authentically in convos to highlight that you’re not just a ‘seller’
*Over time, this dedication transforms your brand.
Want customers who truly get your brand? 🤔
It's all about communicating your VALUE. Instead of just listing what you offer, explain how it improves lives or solves problems.
#ValueProposition #BrandMessaging #MarketingStrategy #CustomerLoyalty
It's all about communicating your VALUE. Instead of just listing what you offer, explain how it improves lives or solves problems.
#ValueProposition #BrandMessaging #MarketingStrategy #CustomerLoyalty
May 30, 2025 at 1:21 PM
Want customers who truly get your brand? 🤔
It's all about communicating your VALUE. Instead of just listing what you offer, explain how it improves lives or solves problems.
#ValueProposition #BrandMessaging #MarketingStrategy #CustomerLoyalty
It's all about communicating your VALUE. Instead of just listing what you offer, explain how it improves lives or solves problems.
#ValueProposition #BrandMessaging #MarketingStrategy #CustomerLoyalty
Want your message to land? 🎯
A successful communications campaign hinges on a few core principles. Focus on understanding your audience, speaking their language, actively listening to their responses, and measuring your impact. #CommsTips #AudienceEngagement #MarketingSuccess
A successful communications campaign hinges on a few core principles. Focus on understanding your audience, speaking their language, actively listening to their responses, and measuring your impact. #CommsTips #AudienceEngagement #MarketingSuccess
April 25, 2025 at 1:23 PM
Want your message to land? 🎯
A successful communications campaign hinges on a few core principles. Focus on understanding your audience, speaking their language, actively listening to their responses, and measuring your impact. #CommsTips #AudienceEngagement #MarketingSuccess
A successful communications campaign hinges on a few core principles. Focus on understanding your audience, speaking their language, actively listening to their responses, and measuring your impact. #CommsTips #AudienceEngagement #MarketingSuccess
Want a website that works?
*Start with a clear goal—sales, leads, or awareness.
*Know your audience & tailor content to their needs.
*Keep design simple, navigation intuitive, & load times fast.
*Test, tweak, repeat. Success = strategy + execution.
#marketing #digital #website #SEO
*Start with a clear goal—sales, leads, or awareness.
*Know your audience & tailor content to their needs.
*Keep design simple, navigation intuitive, & load times fast.
*Test, tweak, repeat. Success = strategy + execution.
#marketing #digital #website #SEO
March 27, 2025 at 10:45 AM
Want a website that works?
*Start with a clear goal—sales, leads, or awareness.
*Know your audience & tailor content to their needs.
*Keep design simple, navigation intuitive, & load times fast.
*Test, tweak, repeat. Success = strategy + execution.
#marketing #digital #website #SEO
*Start with a clear goal—sales, leads, or awareness.
*Know your audience & tailor content to their needs.
*Keep design simple, navigation intuitive, & load times fast.
*Test, tweak, repeat. Success = strategy + execution.
#marketing #digital #website #SEO
Unlock a hidden SEO gem: Reddit! 💎 Active participation in niche subreddits can lead to valuable backlinks (when earned naturally!), increased brand mentions, and a deeper understanding of your target audience's pain points. #SEOstrategy #RedditMarketing #LinkBuilding
March 18, 2025 at 10:59 AM
Unlock a hidden SEO gem: Reddit! 💎 Active participation in niche subreddits can lead to valuable backlinks (when earned naturally!), increased brand mentions, and a deeper understanding of your target audience's pain points. #SEOstrategy #RedditMarketing #LinkBuilding
Inspiring words from NovaWell CEO & President Suzanne Kunis in her recent interview with Steve Adubato… Watch the full interview on YouTube below 👇 lnkd.in/eeY_yVr9
LinkedIn
This link will take you to a page that’s not on LinkedIn
lnkd.in
February 12, 2025 at 3:16 PM
Inspiring words from NovaWell CEO & President Suzanne Kunis in her recent interview with Steve Adubato… Watch the full interview on YouTube below 👇 lnkd.in/eeY_yVr9
TikTok went dark, what are you all (specifically any of my marketing / comms peeps) hopping to with this shift? Curious… 👇
#tiktokban #tiktok
#tiktokban #tiktok
January 19, 2025 at 4:30 AM
TikTok went dark, what are you all (specifically any of my marketing / comms peeps) hopping to with this shift? Curious… 👇
#tiktokban #tiktok
#tiktokban #tiktok
New full-time role loading for 2025…
#healthcare #career #marketing #comms
www.linkedin.com/posts/paulmu...
#healthcare #career #marketing #comms
www.linkedin.com/posts/paulmu...
Paul Muolo on LinkedIn: I am excited to share that I am starting a new position as Manager… | 74 comments
I am excited to share that I am starting a new position as Manager, Marketing & Communications, NovaWell at Horizon Blue Cross Blue Shield of New… | 74 comments on LinkedIn
www.linkedin.com
January 18, 2025 at 3:01 PM
New full-time role loading for 2025…
#healthcare #career #marketing #comms
www.linkedin.com/posts/paulmu...
#healthcare #career #marketing #comms
www.linkedin.com/posts/paulmu...
Looking for podcast and book recommendations on marketing! Any suggestions? 👇
December 21, 2024 at 4:40 PM
Looking for podcast and book recommendations on marketing! Any suggestions? 👇
Vendor/agency management and analysis can be crucial for a successful marketing strategy. You should be reviewing this annually to ensure you are maximizing your marketing spend and ROI, and there are a variety of pros/cons. Here are some thoughts on this… www.reddit.com/r/Communicat...
From the Communications community on Reddit
Explore this post and more from the Communications community
www.reddit.com
December 17, 2024 at 7:18 PM
Vendor/agency management and analysis can be crucial for a successful marketing strategy. You should be reviewing this annually to ensure you are maximizing your marketing spend and ROI, and there are a variety of pros/cons. Here are some thoughts on this… www.reddit.com/r/Communicat...
Strands #278
“Find your people”
🔵🔵🔵🔵
🔵🔵🟡🔵
“Find your people”
🔵🔵🔵🔵
🔵🔵🟡🔵
December 7, 2024 at 2:12 AM
Strands #278
“Find your people”
🔵🔵🔵🔵
🔵🔵🟡🔵
“Find your people”
🔵🔵🔵🔵
🔵🔵🟡🔵
AI has revolutionized how we approach content marketing, offering many tools and techniques to streamline processes, enhance creativity, and improve overall results. Check out my latest blog on how to leverage it to scale your content marketing.
buff.ly/3ZA3u19
buff.ly/3ZA3u19
How to Leverage AI to Supercharge Your Content Marketing Strategy
AI has revolutionized how we approach content marketing, offering many tools and techniques to streamline processes, enhance creativity…
buff.ly
December 3, 2024 at 2:58 PM
AI has revolutionized how we approach content marketing, offering many tools and techniques to streamline processes, enhance creativity, and improve overall results. Check out my latest blog on how to leverage it to scale your content marketing.
buff.ly/3ZA3u19
buff.ly/3ZA3u19
Strands #271
“Give me a break”
🔵🔵🔵🔵
🟡🔵🔵🔵
“Give me a break”
🔵🔵🔵🔵
🟡🔵🔵🔵
November 30, 2024 at 3:28 AM
Strands #271
“Give me a break”
🔵🔵🔵🔵
🟡🔵🔵🔵
“Give me a break”
🔵🔵🔵🔵
🟡🔵🔵🔵
Driving a content marketing strategy involves several key steps to ensure that your efforts are aligned with your business goals and resonate with your target audience.
It's important to define your objectives clearly. Having a clear goal will guide your content creation process.
#marketing
It's important to define your objectives clearly. Having a clear goal will guide your content creation process.
#marketing
October 25, 2024 at 1:49 AM
Driving a content marketing strategy involves several key steps to ensure that your efforts are aligned with your business goals and resonate with your target audience.
It's important to define your objectives clearly. Having a clear goal will guide your content creation process.
#marketing
It's important to define your objectives clearly. Having a clear goal will guide your content creation process.
#marketing
When reporting on marketing campaigns, it’s essential to focus on key metrics that provide insights into the campaign’s effectiveness. Check out my latest blog post on this topic here: buff.ly/3A7zH5Z
Key Things to Keep in Mind When Reporting on Marketing Campaigns
When reporting on marketing campaigns, it’s essential to focus on key metrics that provide insights into the campaign’s effectiveness. Here…
buff.ly
October 15, 2024 at 2:56 AM
When reporting on marketing campaigns, it’s essential to focus on key metrics that provide insights into the campaign’s effectiveness. Check out my latest blog post on this topic here: buff.ly/3A7zH5Z
Just wrapped up an incredible 3-day leadership summit in Red Bank, NJ!
I learned so much from the industry's best #hospitality and #propertymanagement specialists in the country coming from all critical departments across FirstService Residential.
www.linkedin.com/posts/paulmu...
I learned so much from the industry's best #hospitality and #propertymanagement specialists in the country coming from all critical departments across FirstService Residential.
www.linkedin.com/posts/paulmu...
Paul Muolo on LinkedIn: #hospitality #propertymanagement #leadershipdevelopment…
Just wrapped up an incredible 3-day leadership summit in Red Bank, NJ!
I learned so much from the industry's…
www.linkedin.com
October 3, 2024 at 6:14 PM
Just wrapped up an incredible 3-day leadership summit in Red Bank, NJ!
I learned so much from the industry's best #hospitality and #propertymanagement specialists in the country coming from all critical departments across FirstService Residential.
www.linkedin.com/posts/paulmu...
I learned so much from the industry's best #hospitality and #propertymanagement specialists in the country coming from all critical departments across FirstService Residential.
www.linkedin.com/posts/paulmu...
Social media (both paid and organic) is an essential channel for businesses to connect with their audience, build brand awareness, and drive sales. Check out some insights on building your next social marketing strategy here! www.instagram.com/p/DAjDV8XvEt...
September 30, 2024 at 4:28 PM
Social media (both paid and organic) is an essential channel for businesses to connect with their audience, build brand awareness, and drive sales. Check out some insights on building your next social marketing strategy here! www.instagram.com/p/DAjDV8XvEt...