but you can over-strategize socials to the point nothing ships, nothing reacts, and you become boring.
good marketing lives in the middle having: clear direction, fast execution, and real feedback.
but you can over-strategize socials to the point nothing ships, nothing reacts, and you become boring.
good marketing lives in the middle having: clear direction, fast execution, and real feedback.
people think it’s about reaching the most amount of people possible.
but it’s actually about reaching a niche audience, making your brand so significant and meaningful to that them that they tell everyone else about you.
people think it’s about reaching the most amount of people possible.
but it’s actually about reaching a niche audience, making your brand so significant and meaningful to that them that they tell everyone else about you.
but now is when the real geniuses standout.
but now is when the real geniuses standout.
most projects aren't failing because of bad ideas, they're failing because no one understands what they actually do.
if you can’t say it clearly, don’t expect people to remember, share, or care.
most projects aren't failing because of bad ideas, they're failing because no one understands what they actually do.
if you can’t say it clearly, don’t expect people to remember, share, or care.
they follow because it gives them:
- status (“i’m early”)
- belonging (“this is my tribe”)
- value (“i learn something here”)
nail these 3 and you’ll never worry about follower count again.
they follow because it gives them:
- status (“i’m early”)
- belonging (“this is my tribe”)
- value (“i learn something here”)
nail these 3 and you’ll never worry about follower count again.
actually me in the week before christmas:
actually me in the week before christmas:
stop staring at what everyone in web3 is doing and start looking at web2 instead.
web3 has a tiny pool of examples but web2 has endless ones.
if you only study your own niche, you end up repeating the same formats and looking like everyone else.
stop staring at what everyone in web3 is doing and start looking at web2 instead.
web3 has a tiny pool of examples but web2 has endless ones.
if you only study your own niche, you end up repeating the same formats and looking like everyone else.
it’s about translating brand goals into content that gets seen, remembered, and acted on.
the ones who combine business goals with social best practices are worth their weight in gold.
it’s about translating brand goals into content that gets seen, remembered, and acted on.
the ones who combine business goals with social best practices are worth their weight in gold.