- Using research to build your pipeline and strengthen your applications

There will be time for questions, and we hope you will join the discussion to share your experience and insight.

Book your spot. 👇

www.eventbrite.co.uk/e/lessons-fr...

What a great initiative! Swiftaid are the good guys 👑

Looks great!

Caution definitley required - while it's a great way to engage new supporters, soft opt-in can't be used retroactively!

- Using research to build your pipeline and strengthen your applications

There will be time for questions, and we hope you will join the discussion to share your experience and insight.

Book your spot. 👇

www.eventbrite.co.uk/e/lessons-fr...

Despite challenging economic times and high demands on funders, there are still plenty of opportunities.

In this session, we will look at:

- The changing landscape
- What are the funders saying?
- What's the role of AI?
- The AI pitfalls
- Removing barriers
- Building relationships

Want to learn more about research-based fundraising? Don't miss next month’s free webinar, where we’ll be sharing the lessons from 2025 you can use to build your 2026 pipeline.

prospectingforgold.co.uk/events/lesso...

Wealth screening is a shortcut to getting to know your donors better, but it will never replace building meaningful long-term relationships with your supporters.

Wealth screening can help you determine a person’s potential as a major donor through their capacity (ability to give), affinity (interest in your cause), and proximity (how easy they are to reach). But without further research, it doesn’t reveal their motivation for giving.

Read more on our website. 👇

prospectingforgold.co.uk/2026/01/this...

An uplifting read for today! Love to see celebrities using their power for good 🦸‍♀️

Very interesting! How can charities keep sustainability on the agenda when supporters are struggling with their own finances?

Brillinat that Battcock is trusting them to spend the money how they see fit. It shows how much work the National Trust puts into its donor relationships.

An incredible show of donor trust to give an unrestricted gift of that amount! It shows how much work the National Trust puts into its donor relationships.

“In making this donation, I want to emphasise that it is unrestricted; I will have no say over how the charity spends it – and that is because I trust the National Trust to know how best this money can be used.”

If you want unrestricted major gifts, build long-term trust with your supporters.

When a charity is transparent about its research, communicates clearly with donors, and embeds that openness into its culture, donors stop trying to steer and instead trust your judgement.

As Battcock himself put it:

So if you don’t have a prospect research project already planned, skip it. Instead wealth screen your database to find existing supporters who could become major gift donors.

Read more on our website. 👇

prospectingforgold.co.uk/2026/01/this...