Purposeful Relations
@purposefulrelations.com
Purposeful Relations is a global advisory and consultancy firm to improve the performance of communications teams and PR agencies.
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Google Slides is truly shocking. The very first thing I try to do, it can't do! Appears I can only use videos from YouTube or on Google Drive. Why can't I just upload it and it puts it in Google Drive for me? PowerPoint so much faster, easier, flexible and more powerful.
December 9, 2025 at 9:00 AM
Google Slides is truly shocking. The very first thing I try to do, it can't do! Appears I can only use videos from YouTube or on Google Drive. Why can't I just upload it and it puts it in Google Drive for me? PowerPoint so much faster, easier, flexible and more powerful.
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Has anyone cracked writing custom instructions for AI to make it always use British English and never Amercian English? Explicit instructions like "Use sentence case for headlines, never use capitals within the sentence", "Use S in preference to Z" don't work. The headline one never! Anyone?
December 8, 2025 at 8:30 AM
Has anyone cracked writing custom instructions for AI to make it always use British English and never Amercian English? Explicit instructions like "Use sentence case for headlines, never use capitals within the sentence", "Use S in preference to Z" don't work. The headline one never! Anyone?
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Planning and Managing Public Relations Campaigns is my 5th day of Advent as it's essential reading for every PR professional. The 6th edition is just out and author Anne Gregory is joined by a new co-author Mandy Pearse. Once again I was privileged to be able to make a small contribution.
December 5, 2025 at 7:52 AM
Planning and Managing Public Relations Campaigns is my 5th day of Advent as it's essential reading for every PR professional. The 6th edition is just out and author Anne Gregory is joined by a new co-author Mandy Pearse. Once again I was privileged to be able to make a small contribution.
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How AI savvy are you? On the second day of my Advent calendar I bring you the fun So You Think You Know AI for PR quiz. Are you an AI Super Hero powering your way to success with super human powers aided by AI or are you still lagging behind with Analog AI? purposefulrelations.com/ai-quiz/?utm...
December 2, 2025 at 9:25 AM
How AI savvy are you? On the second day of my Advent calendar I bring you the fun So You Think You Know AI for PR quiz. Are you an AI Super Hero powering your way to success with super human powers aided by AI or are you still lagging behind with Analog AI? purposefulrelations.com/ai-quiz/?utm...
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On the eve of December it's now acceptable to mention Christmas and start opening the Advent calendars. Over the next 24 days I'm going to be offering a selection box of tips, ideas, reflections and predictions. Full versions on LinkedIn, summaries on your favourite platform.
November 30, 2025 at 2:25 PM
On the eve of December it's now acceptable to mention Christmas and start opening the Advent calendars. Over the next 24 days I'm going to be offering a selection box of tips, ideas, reflections and predictions. Full versions on LinkedIn, summaries on your favourite platform.
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A quick round-up of some of the feedback from Tuesday's launch by Purposeful Relations and 72Point of our Traditional Media’s Influence in the Age of AI and the Impact of Generative Relations and Communications white papers.
Is GEO essential for PR or is it all snake oil? | Stuart Bruce the PR
GEO - generative engine optimisation - is everywhere at the moment. It's sometimes called AEO, GAIO or other equally baffling letters. What it really means is influencing answer given by AI,
www.stuartbruce.biz
November 13, 2025 at 9:20 AM
A quick round-up of some of the feedback from Tuesday's launch by Purposeful Relations and 72Point of our Traditional Media’s Influence in the Age of AI and the Impact of Generative Relations and Communications white papers.
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AI answers trusted more than social media influencers. Two new white papers from Purposeful Relations and 72Point cut through the AI answers, GEO/AEO hype to provide actionable insights for PR and comms professionals with insight from a poll of 5,000+ UK adults.
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purposefulrelations.com
November 11, 2025 at 9:30 AM
AI answers trusted more than social media influencers. Two new white papers from Purposeful Relations and 72Point cut through the AI answers, GEO/AEO hype to provide actionable insights for PR and comms professionals with insight from a poll of 5,000+ UK adults.
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Golly gosh. Semrush has published a new 'AI Visibility Index' and Reddit is down 82%, Wikipedia 53%, Forbes up 44% and USnew up 137%. Piffle. If you're in PR or comms and want to avoid GEO hype then comment on my LinkedIn post to get the report we're publishing on Tuesday.
Next Tuesday I'll be in Shoreditch with 72Point where we'll be publishing our joint white paper on 'Traditional Media’s Influence in the Age of AI' looking at truth, trust and...
Next Tuesday I'll be in Shoreditch with 72Point where we'll be publishing our joint white paper on 'Traditional Media’s Influence in the Age of AI' looking at truth, trust and the algorithm. We're cutting through the hype about influencing AI answers (GEO, AEO, GAIO or whatever you want to call it) to provide actionable insights that every public relations, communications and corporate affairs leader needs to know and do in 2026. There's no doubt AI will have a huge impact on reputations and brands, but how do you cut through the hype to identify the truth about what you should do? It shows how important this is that our breakfast briefing was full almost as soon as we announced it, but if you comment "Yes please" then we'll make sure you get your copy of the white paper and reports as soon as they are released. The white paper combines...
www.linkedin.com
November 8, 2025 at 4:51 PM
Golly gosh. Semrush has published a new 'AI Visibility Index' and Reddit is down 82%, Wikipedia 53%, Forbes up 44% and USnew up 137%. Piffle. If you're in PR or comms and want to avoid GEO hype then comment on my LinkedIn post to get the report we're publishing on Tuesday.
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At the AMEC AI day summit and the news breaks that Getty Images has lost its copyright infringment case against Stability AI. What are the implications for other copyright owners and monitoring companies?
AI firm wins high court ruling after photo agency’s copyright claim
Ruling in case brought by Getty Images against Stability AI is seen as a blow to copyright owners
www.theguardian.com
November 4, 2025 at 2:23 PM
At the AMEC AI day summit and the news breaks that Getty Images has lost its copyright infringment case against Stability AI. What are the implications for other copyright owners and monitoring companies?
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GEO (generative engine optimisation) is becoming critical to managing reputation and brand, but it's riddled with snake oil salesmen and hype. In this thoughtful article Converseon's Rob Key looks at the importance of keeping it ethical and effective.
The New Frontier of Generative Engine Optimization: Lessons from the Past and the Perils of Cutting Corners | Rob Key
A call-to-action for practical, trusted and responsible AI practices in the Generative Engine Optimization Industry. #geo #aeo #seo #sociallistening #brandmanagement #AI #ethics #pr Converseon
www.linkedin.com
November 3, 2025 at 3:57 PM
GEO (generative engine optimisation) is becoming critical to managing reputation and brand, but it's riddled with snake oil salesmen and hype. In this thoughtful article Converseon's Rob Key looks at the importance of keeping it ethical and effective.
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Read this excellent interview with Simon Baugh, outgoing CEO of the UK Government Communication Service where Helen Dunne talks to him about why collaboration, innovation and skills are key to successful strategic communications.
Simon Baugh's GCS Journey: Transforming Government Communications
Discover Simon Baugh's transformative insights from four years leading UK Government Communications, revealing strategic communication evolution in the modern media landscape.
corporateaffairsunpacked.co.uk
November 3, 2025 at 12:13 PM
Read this excellent interview with Simon Baugh, outgoing CEO of the UK Government Communication Service where Helen Dunne talks to him about why collaboration, innovation and skills are key to successful strategic communications.
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One of the great things about AI today, compared to two years ago is hallucinations are rare. However, you need to be on guard as they still occur. This is a classic from Copilot which thinks my correct version of its name is wrong and tries to replace it with a hallucination!
October 27, 2025 at 12:13 PM
One of the great things about AI today, compared to two years ago is hallucinations are rare. However, you need to be on guard as they still occur. This is a classic from Copilot which thinks my correct version of its name is wrong and tries to replace it with a hallucination!
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Find out why new AI Growth Labs create opportunities and risks for PR and comms.
AI Growth Labs increase need for social licence for AI | Stuart Bruce
AI Growth Labs will need social licence for AI to ensure public trust which is major opportunity for PR and comms professionals
www.stuartbruce.biz
October 22, 2025 at 9:00 AM
Find out why new AI Growth Labs create opportunities and risks for PR and comms.
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This is depressing. I'm editing a document to remove — em dashes (which I originally typed!) because naive folk will mistakenly think they are always a 'tell' for AI written content. They can indicate AI writing, but not always as AI uses them because people did originally.
October 15, 2025 at 9:41 AM
This is depressing. I'm editing a document to remove — em dashes (which I originally typed!) because naive folk will mistakenly think they are always a 'tell' for AI written content. They can indicate AI writing, but not always as AI uses them because people did originally.
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PRWeek has published a survey with Boston University which it says provides the biggest insights into AI’s use in PR yet produced. I've analysed the results and article to provide some analysis and commentary.
PRWeek and Boston University AI in PR survey | Stuart Bruce the PR
PRWeek claims its inaugural AI survey with Boston University provides the biggest insights into AI's use in PR yet produced. However, the headline story is depressingly familiar - aspiration
www.stuartbruce.biz
September 17, 2025 at 4:21 PM
PRWeek has published a survey with Boston University which it says provides the biggest insights into AI’s use in PR yet produced. I've analysed the results and article to provide some analysis and commentary.
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MPs are using AI to write their speeches for the House of Commons and the governor of the Bank of England is using AI for his speeches. Are we destined to listen to robot overlords? Some practical analysis and thoughts.
Is that your MP speaking, or a robot? The shocking truth revealed. |
The latest shocking news is some MPs appear to be using AI to help write their speeches for the House of Commons. Frankly, I'd be more shocked if they weren't. The MPs we should be alarmed
www.stuartbruce.biz
September 15, 2025 at 5:31 PM
MPs are using AI to write their speeches for the House of Commons and the governor of the Bank of England is using AI for his speeches. Are we destined to listen to robot overlords? Some practical analysis and thoughts.
The truth is trumped on Truth Social:
The AI search engine on Donald Trump's 'Truth Social' has been providing its own selective version of the truth ...
The AI search engine on Donald Trump's 'Truth Social' has been providing its own selective version of the truth ...
August 22, 2025 at 3:53 PM
The truth is trumped on Truth Social:
The AI search engine on Donald Trump's 'Truth Social' has been providing its own selective version of the truth ...
The AI search engine on Donald Trump's 'Truth Social' has been providing its own selective version of the truth ...
Hertz AI usage hurts us:
Hertz' AI algorithmic injustice penalising innocent consumers highlights dangers of getting AI wrong. Contact us to find out how your company should use AI so you don't make these mistakes. news.prfuturist.com/issues/114?m...
Hertz' AI algorithmic injustice penalising innocent consumers highlights dangers of getting AI wrong. Contact us to find out how your company should use AI so you don't make these mistakes. news.prfuturist.com/issues/114?m...
August 19, 2025 at 3:13 PM
Hertz AI usage hurts us:
Hertz' AI algorithmic injustice penalising innocent consumers highlights dangers of getting AI wrong. Contact us to find out how your company should use AI so you don't make these mistakes. news.prfuturist.com/issues/114?m...
Hertz' AI algorithmic injustice penalising innocent consumers highlights dangers of getting AI wrong. Contact us to find out how your company should use AI so you don't make these mistakes. news.prfuturist.com/issues/114?m...
No 10 welcomes creators;
Creators can be relevant not just to brands, but to corporate comms. However, opinions are divided - is this a clever way to engage the youth, or a scramble as this demographic slips away, coopting a tactic of right wing populism?
Creators can be relevant not just to brands, but to corporate comms. However, opinions are divided - is this a clever way to engage the youth, or a scramble as this demographic slips away, coopting a tactic of right wing populism?
August 19, 2025 at 12:35 PM
No 10 welcomes creators;
Creators can be relevant not just to brands, but to corporate comms. However, opinions are divided - is this a clever way to engage the youth, or a scramble as this demographic slips away, coopting a tactic of right wing populism?
Creators can be relevant not just to brands, but to corporate comms. However, opinions are divided - is this a clever way to engage the youth, or a scramble as this demographic slips away, coopting a tactic of right wing populism?
MIT research reveals many AI initiatives fall flat. Internal AI builds succeed only a third of the time, compared to 67% success for external solutions. Tools like ChatGPT excel for individuals, but not for businesses as they don't adapt to workflows. Shadow AI remains a big problem.
MIT report: 95% of generative AI pilots at companies are failing
There’s a stark difference in success rates between companies that purchase AI tools from vendors and those that build them internally.
fortune.com
August 19, 2025 at 9:27 AM
MIT research reveals many AI initiatives fall flat. Internal AI builds succeed only a third of the time, compared to 67% success for external solutions. Tools like ChatGPT excel for individuals, but not for businesses as they don't adapt to workflows. Shadow AI remains a big problem.
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Amanda Sleight, Microsoft UK’s new head of public sector explains why AI is resetting the relationship between the state and the people it serves. We work with public sector bodies on helping them to understand and implement AI and use Copilot.
Amanda Sleight: How AI is transforming the UK's public sector
UK Stories caught up with Amanda Sleight, Microsoft UK’s new head of public sector, to find out how Microsoft AI technologies are helping UK government improve public sector services and reset the relationship between the state and the people it serves.
ukstories.microsoft.com
August 15, 2025 at 6:00 AM
Amanda Sleight, Microsoft UK’s new head of public sector explains why AI is resetting the relationship between the state and the people it serves. We work with public sector bodies on helping them to understand and implement AI and use Copilot.
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AI could make Rolls-Royce the UK's biggest firm, says its CEO. Mini-nuclear power stations (SMRs) are probably the best way to provide the energy needed by AI data centres. A few years ago I worked with Rolls-Royce lobbying for SMRs. AI wasn't one of our examples of what a single SMR could power.
Nuclear-powered AI could make Rolls Royce UK's biggest firm, says boss
Tufan Erginbilgic says business deals to supply nuclear power for artificial intelligence could boost its fortunes
www.bbc.co.uk
August 13, 2025 at 9:00 AM
AI could make Rolls-Royce the UK's biggest firm, says its CEO. Mini-nuclear power stations (SMRs) are probably the best way to provide the energy needed by AI data centres. A few years ago I worked with Rolls-Royce lobbying for SMRs. AI wasn't one of our examples of what a single SMR could power.
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PR Futurist is out:
📈 GPT-5 – what it means for PR and comms
🤯 What does McKinsey's AI adoption mean for consultants?
🤖 English MP creates an AI version of himself
🌬️ Samuel L Jackson stars in wind farm video
📺 AI indexes 15 years of TV news in under an hour
🗞️ NewsWhip acquired by Sprout Social
📈 GPT-5 – what it means for PR and comms
🤯 What does McKinsey's AI adoption mean for consultants?
🤖 English MP creates an AI version of himself
🌬️ Samuel L Jackson stars in wind farm video
📺 AI indexes 15 years of TV news in under an hour
🗞️ NewsWhip acquired by Sprout Social
🚀 PR Futurist #114 🆕 GPT-5 Launch ⚖️ AI Ethics Clash 🤖 Virtual AI MP
OpenAI’s GPT-5 unlocks new comms potential, UK’s first AI-powered MP sparks debate, Perplexity vs Cloudflare heats up.
news.prfuturist.com
August 11, 2025 at 7:35 AM
PR Futurist is out:
📈 GPT-5 – what it means for PR and comms
🤯 What does McKinsey's AI adoption mean for consultants?
🤖 English MP creates an AI version of himself
🌬️ Samuel L Jackson stars in wind farm video
📺 AI indexes 15 years of TV news in under an hour
🗞️ NewsWhip acquired by Sprout Social
📈 GPT-5 – what it means for PR and comms
🤯 What does McKinsey's AI adoption mean for consultants?
🤖 English MP creates an AI version of himself
🌬️ Samuel L Jackson stars in wind farm video
📺 AI indexes 15 years of TV news in under an hour
🗞️ NewsWhip acquired by Sprout Social
Reposted by Purposeful Relations
Yesterday's launch of GPT-5 was big news amongst the AI and tech geeks, but beyond the hype what does it mean for public relations, communications and corporate affairs professionals. Here's my first take analysis (human, not AI).
GPT-5 - what does it mean for PR and communications? | Stuart Bruce
Please create a surreal but beautiful image (1792 x 1024) to illustrate the new features of GPT-5 and how they can be used by PR professionals. Do not use words or icons. - Using M365 Copilot GPT-5.
www.stuartbruce.biz
August 8, 2025 at 3:14 PM
Yesterday's launch of GPT-5 was big news amongst the AI and tech geeks, but beyond the hype what does it mean for public relations, communications and corporate affairs professionals. Here's my first take analysis (human, not AI).
The AI future will be 10 times bigger than the Industrial Revolution is one of the quotes from this in-depth interview with Demis Hassabis, head of DeepMind, the UK company Google acquired to become its AI arm.
Demis Hassabis on our AI future: ‘It’ll be 10 times bigger than the Industrial Revolution – and maybe 10 times faster’
The head of Google’s DeepMind says artificial intelligence could usher in an era of ‘incredible productivity’ and ‘radical abundance’. But who will it benefit? And why does he wish the tech giants had moved more slowly?
www.theguardian.com
August 4, 2025 at 9:27 AM
The AI future will be 10 times bigger than the Industrial Revolution is one of the quotes from this in-depth interview with Demis Hassabis, head of DeepMind, the UK company Google acquired to become its AI arm.