tl;dr - We're bringing the expertise we have at SBJ and focusing more time and resources on telling the stories in the business of women's sports.

I'm thrilled, and I hope you'll read along.

What can you do?

1. As always, subscribe and read 📰
2. Get in touch 📨

My email is raxon (at) sportsbusinessjournal.com

If you're already in touch with an SBJ reporter on a different beat and have a women's sports story (like on facilities, media, etc.), they are a great place to start too!

This is part of a larger effort across our SBJ newsroom to add to our women's sports coverage.

We'll have a monthly column in the magazine and dedicated SBJ Live series, coming soon!

This will be focused on women's sports, which is different than women *in* sports.

A good test - are women playing on the field, court, ice, etc.? We want those business stories.

Is a woman working in a men's league? We love that for them, but that's not for this newsletter.

We'll be reporting on the news, trends and opportunities in women's sports. This is the fastest-growing segment of our industry, and we're going to capture that growth, investment and the continuing issues and barriers unique to women's sports.

Coventry is the first president from Africa and the IOC's youngest since Pierre de Coubertin, founder of the modern Olympics and the IOC's second president.