A goal is the big-picture outcome, while an objective is specific and measurable, like increasing brand awareness vs. gaining 20% more Instagram followers in three months.
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What surprised me is the gap between concern and action. Almost everyone thinks AI ethics matter, but nearly half still rarely or never disclose AI use. Clear guidelines and simple disclosure norms would go a long way in building trust instead of avoiding transparency.
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I’d start with research (RACE). Gen Z is different, so listening on TikTok/IG, quick polls, and reviews helps understand how they actually see wine. Then creators, Reels, and casual tastings will feel more authentic and actually work.
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AI can help during the research stage by identifying patterns in audience behavior and highlighting key issues early on. For example, it can analyze past campaigns or online conversations to help PR teams understand what messages are more likely to work.
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The RACE cycle starts with research. It’s important because it helps understand the audience and the situation before doing anything else. For example, research can show what people already think about an issue so the message is more relevant and effective.
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I’d say this is earned media because the event is being posted for free on her platform, not paid for. It could also count as shared media if she promotes it across her social channels.
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What stood out to me is how the PESO Model is shifting from just a communications tool to more of a full operating system for teams. With AI, it can help organizations work more efficiently and make smarter decisions across channels.
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IMC is important because it keeps a brand’s message consistent across platforms, which helps build trust in the digital and AI age. Nike is a good example because their ads, social media, and branding all follow the same style and message.
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Agreed! PR today is more about trust than chasing headlines.
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Agreed. AI supports better decision-making, but it doesn’t replace the human element in PR.
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I found the use of AI for data analysis and audience insights the most interesting, especially how it helps PR teams make more informed decisions.
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This article made it clear that media relations alone isn’t enough anymore. PR today needs to be integrated across digital platforms to stay relevant and effective.
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Weekend’s been good so far. Looking forward to the first post. 😊
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This case directly relates to disclosure and transparency. It shows how failing to clearly disclose paid partnerships can mislead audiences and violate ethical and legal standards in public relations.
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Hi @wahibachair.com looking forward to an amazing semester with you!
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