Red Fan Communications
@redfancomm.bsky.social
The strategic, full-service communications partner for category-dominating B2B tech brands. 📍Based in ATX, serving nationally.
Before you close out 2025, here's a question worth asking: Did your positioning actually work this year?
Our 3-min quiz tells you exactly where your positioning broke down and what to fix before rolling into 2026.
Take the Brand Positioning quiz: redfancommunications.typeform.com/to/HZf6O0Ia
Our 3-min quiz tells you exactly where your positioning broke down and what to fix before rolling into 2026.
Take the Brand Positioning quiz: redfancommunications.typeform.com/to/HZf6O0Ia
December 22, 2025 at 4:13 PM
Before you close out 2025, here's a question worth asking: Did your positioning actually work this year?
Our 3-min quiz tells you exactly where your positioning broke down and what to fix before rolling into 2026.
Take the Brand Positioning quiz: redfancommunications.typeform.com/to/HZf6O0Ia
Our 3-min quiz tells you exactly where your positioning broke down and what to fix before rolling into 2026.
Take the Brand Positioning quiz: redfancommunications.typeform.com/to/HZf6O0Ia
🎬 Our Red Fan Podcast studio is taking shape!
Who will be the first guest in the hot seat?!
Who will be the first guest in the hot seat?!
December 18, 2025 at 6:53 PM
🎬 Our Red Fan Podcast studio is taking shape!
Who will be the first guest in the hot seat?!
Who will be the first guest in the hot seat?!
Before you finalize your 2026 marketing budget, do you actually know if your positioning is working?
Most B2B companies heading into M&A or fundraising are guessing, but our free quiz gives you a diagnostic in a few mins.
Find out where you stand before you plan where you're going: bit.ly/44nvoQ1
Most B2B companies heading into M&A or fundraising are guessing, but our free quiz gives you a diagnostic in a few mins.
Find out where you stand before you plan where you're going: bit.ly/44nvoQ1
December 16, 2025 at 2:47 PM
Before you finalize your 2026 marketing budget, do you actually know if your positioning is working?
Most B2B companies heading into M&A or fundraising are guessing, but our free quiz gives you a diagnostic in a few mins.
Find out where you stand before you plan where you're going: bit.ly/44nvoQ1
Most B2B companies heading into M&A or fundraising are guessing, but our free quiz gives you a diagnostic in a few mins.
Find out where you stand before you plan where you're going: bit.ly/44nvoQ1
According to new FedFis data, CSI NuPoint is now the 2nd most-used core provider in the industry today. CSI’s Nancy Langer shares the strategy behind that success on this episode of Ridin' with Fintech Cowboys Tanner Mayo & Mathew Smith 🤠
Catch it here. 👇
www.youtube.com/watch?v=jJ7M...
Catch it here. 👇
www.youtube.com/watch?v=jJ7M...
Nancy Langer | President & CEO | CSI - Ridin with The FinTech Cowboys
YouTube video by FinTech Cowboys
www.youtube.com
December 15, 2025 at 4:28 PM
According to new FedFis data, CSI NuPoint is now the 2nd most-used core provider in the industry today. CSI’s Nancy Langer shares the strategy behind that success on this episode of Ridin' with Fintech Cowboys Tanner Mayo & Mathew Smith 🤠
Catch it here. 👇
www.youtube.com/watch?v=jJ7M...
Catch it here. 👇
www.youtube.com/watch?v=jJ7M...
Your sales team says prospects "don't get it," but your marketing team says the messaging is clear.
Who's right? Our free quiz will tell you in 3 minutes.
👉 redfancommunications.typeform.com/to/HZf6O0Ia
Who's right? Our free quiz will tell you in 3 minutes.
👉 redfancommunications.typeform.com/to/HZf6O0Ia
December 12, 2025 at 8:30 PM
Your sales team says prospects "don't get it," but your marketing team says the messaging is clear.
Who's right? Our free quiz will tell you in 3 minutes.
👉 redfancommunications.typeform.com/to/HZf6O0Ia
Who's right? Our free quiz will tell you in 3 minutes.
👉 redfancommunications.typeform.com/to/HZf6O0Ia
What Q1 work is your competition doing while you're planning holiday PTO?
Let's say 47 B2B tech companies are closing out 2025—in our experience, 12 are working, the rest checked out until Jan. 2nd and by Feb., the gap between these two groups will be obvious in their pipelines. What will yours be?
Let's say 47 B2B tech companies are closing out 2025—in our experience, 12 are working, the rest checked out until Jan. 2nd and by Feb., the gap between these two groups will be obvious in their pipelines. What will yours be?
December 11, 2025 at 8:35 PM
What Q1 work is your competition doing while you're planning holiday PTO?
Let's say 47 B2B tech companies are closing out 2025—in our experience, 12 are working, the rest checked out until Jan. 2nd and by Feb., the gap between these two groups will be obvious in their pipelines. What will yours be?
Let's say 47 B2B tech companies are closing out 2025—in our experience, 12 are working, the rest checked out until Jan. 2nd and by Feb., the gap between these two groups will be obvious in their pipelines. What will yours be?
Quick positioning check: If your product pitch sounds like this...
🚩"There are multiple ways to use this"
🚩 "Choose one category" (but you can't)
🚩 "We're a leader in innovative solutions"
...you've already lost the deal-take our Quiz, see your status: redfancommunications.typeform.com/to/HZf6O0Ia
🚩"There are multiple ways to use this"
🚩 "Choose one category" (but you can't)
🚩 "We're a leader in innovative solutions"
...you've already lost the deal-take our Quiz, see your status: redfancommunications.typeform.com/to/HZf6O0Ia
December 11, 2025 at 1:54 AM
Quick positioning check: If your product pitch sounds like this...
🚩"There are multiple ways to use this"
🚩 "Choose one category" (but you can't)
🚩 "We're a leader in innovative solutions"
...you've already lost the deal-take our Quiz, see your status: redfancommunications.typeform.com/to/HZf6O0Ia
🚩"There are multiple ways to use this"
🚩 "Choose one category" (but you can't)
🚩 "We're a leader in innovative solutions"
...you've already lost the deal-take our Quiz, see your status: redfancommunications.typeform.com/to/HZf6O0Ia
On Friday, we hosted some of the exceptional students from Texas HPRSA for a tour and interactive workshop at the Red Fan office.
We led hands-on brainstorming sessions on mock scenarios, giving students a look at how we drive client success. We loved sharing insights with this talented group!
We led hands-on brainstorming sessions on mock scenarios, giving students a look at how we drive client success. We loved sharing insights with this talented group!
December 10, 2025 at 3:58 PM
On Friday, we hosted some of the exceptional students from Texas HPRSA for a tour and interactive workshop at the Red Fan office.
We led hands-on brainstorming sessions on mock scenarios, giving students a look at how we drive client success. We loved sharing insights with this talented group!
We led hands-on brainstorming sessions on mock scenarios, giving students a look at how we drive client success. We loved sharing insights with this talented group!
Most B2B companies lose deals before the first sales call. The problem? Positioning that's indistinguishable from competitors.
Want to test your positioning? Our CEO Kathleen Lucente built a diagnostic:
form.typeform.com/to/HZf6O0Ia
Want to test your positioning? Our CEO Kathleen Lucente built a diagnostic:
form.typeform.com/to/HZf6O0Ia
December 3, 2025 at 4:22 PM
Most B2B companies lose deals before the first sales call. The problem? Positioning that's indistinguishable from competitors.
Want to test your positioning? Our CEO Kathleen Lucente built a diagnostic:
form.typeform.com/to/HZf6O0Ia
Want to test your positioning? Our CEO Kathleen Lucente built a diagnostic:
form.typeform.com/to/HZf6O0Ia
A steadfast 2 a.m. diner joint is eating a Southern comfort juggernaut's lunch.
The difference? One knows exactly what it is. The other can't figure out what it wants to be. The lesson for B2B brands is simple: consistency beats confusion every time.
redfancommunications.com/brand-positi...
The difference? One knows exactly what it is. The other can't figure out what it wants to be. The lesson for B2B brands is simple: consistency beats confusion every time.
redfancommunications.com/brand-positi...
December 2, 2025 at 10:19 PM
A steadfast 2 a.m. diner joint is eating a Southern comfort juggernaut's lunch.
The difference? One knows exactly what it is. The other can't figure out what it wants to be. The lesson for B2B brands is simple: consistency beats confusion every time.
redfancommunications.com/brand-positi...
The difference? One knows exactly what it is. The other can't figure out what it wants to be. The lesson for B2B brands is simple: consistency beats confusion every time.
redfancommunications.com/brand-positi...
Most B2B tech CEOs think crisis comms means having a PR firm on retainer—then wonder why they are unprepared when a crisis hits.
Kathleen joins Doug Crow on his podcast to talk about why the "we'll deal with it when it happens" mindset is trouble.
Watch here: authoryourbrand.com/podcast/cris...
Kathleen joins Doug Crow on his podcast to talk about why the "we'll deal with it when it happens" mindset is trouble.
Watch here: authoryourbrand.com/podcast/cris...
December 2, 2025 at 2:51 PM
Most B2B tech CEOs think crisis comms means having a PR firm on retainer—then wonder why they are unprepared when a crisis hits.
Kathleen joins Doug Crow on his podcast to talk about why the "we'll deal with it when it happens" mindset is trouble.
Watch here: authoryourbrand.com/podcast/cris...
Kathleen joins Doug Crow on his podcast to talk about why the "we'll deal with it when it happens" mindset is trouble.
Watch here: authoryourbrand.com/podcast/cris...
Take our quick brand narrative assessment (less than 4 mins): form.typeform.com/to/HZf6O0Ia
If you don't know where your brand positioning stands, you can't move forward. Learn exactly where the gaps are—and what to do about them
If you don't know where your brand positioning stands, you can't move forward. Learn exactly where the gaps are—and what to do about them
November 25, 2025 at 10:03 PM
Take our quick brand narrative assessment (less than 4 mins): form.typeform.com/to/HZf6O0Ia
If you don't know where your brand positioning stands, you can't move forward. Learn exactly where the gaps are—and what to do about them
If you don't know where your brand positioning stands, you can't move forward. Learn exactly where the gaps are—and what to do about them
Happy Monday from Red Fan. All paws on deck for our weekly kickoff!
November 24, 2025 at 5:40 PM
Happy Monday from Red Fan. All paws on deck for our weekly kickoff!
What a wonderful night filled with great food and even better company 🍷
We hosted our annual Friendsgiving event and it was one for the books!
Big thanks to Chef Eric Paz and Vinovium for making the evening so special.
We hosted our annual Friendsgiving event and it was one for the books!
Big thanks to Chef Eric Paz and Vinovium for making the evening so special.
November 21, 2025 at 10:16 PM
What a wonderful night filled with great food and even better company 🍷
We hosted our annual Friendsgiving event and it was one for the books!
Big thanks to Chef Eric Paz and Vinovium for making the evening so special.
We hosted our annual Friendsgiving event and it was one for the books!
Big thanks to Chef Eric Paz and Vinovium for making the evening so special.
In the time it takes to stress over this week's CFP rankings, you could answer 7 questions that tell you exactly where your B2B brand positioning stands.
One gives you cold sweats. The other gives you clarity (and helps you close deals faster).
Take the assessment → form.typeform.com/to/HZf6O0Ia
One gives you cold sweats. The other gives you clarity (and helps you close deals faster).
Take the assessment → form.typeform.com/to/HZf6O0Ia
November 19, 2025 at 5:04 PM
In the time it takes to stress over this week's CFP rankings, you could answer 7 questions that tell you exactly where your B2B brand positioning stands.
One gives you cold sweats. The other gives you clarity (and helps you close deals faster).
Take the assessment → form.typeform.com/to/HZf6O0Ia
One gives you cold sweats. The other gives you clarity (and helps you close deals faster).
Take the assessment → form.typeform.com/to/HZf6O0Ia
Read Whitney McDonald’s feature of our client Erik Beguin, CEO of Austin Capital Bank!
Solutions like Fort Knox High Security Savings Account show how dedicated ACB is to ensuring consumers have the tools to protect their life savings.
Read more:
finainews.com/strategy/ins...
Solutions like Fort Knox High Security Savings Account show how dedicated ACB is to ensuring consumers have the tools to protect their life savings.
Read more:
finainews.com/strategy/ins...
Inside Austin Capital Bank’s approach to AI, innovation
Austin Capital Bank Chief Executive Erik Beguin marries innovation and banking with an entrepreneurial mindset.
finainews.com
October 10, 2025 at 2:40 PM
Read Whitney McDonald’s feature of our client Erik Beguin, CEO of Austin Capital Bank!
Solutions like Fort Knox High Security Savings Account show how dedicated ACB is to ensuring consumers have the tools to protect their life savings.
Read more:
finainews.com/strategy/ins...
Solutions like Fort Knox High Security Savings Account show how dedicated ACB is to ensuring consumers have the tools to protect their life savings.
Read more:
finainews.com/strategy/ins...
The new Red Fan Communications site is live!
Taking a page from Vegas, we're sending off our old site with a bang💥—celebrating the foundation it built while we charge ahead for what's next.
Come see what's changed www.redfancommunications.com
#TechPR #B2BMarketing #BrandEvolution
Taking a page from Vegas, we're sending off our old site with a bang💥—celebrating the foundation it built while we charge ahead for what's next.
Come see what's changed www.redfancommunications.com
#TechPR #B2BMarketing #BrandEvolution
October 6, 2025 at 8:58 PM
The new Red Fan Communications site is live!
Taking a page from Vegas, we're sending off our old site with a bang💥—celebrating the foundation it built while we charge ahead for what's next.
Come see what's changed www.redfancommunications.com
#TechPR #B2BMarketing #BrandEvolution
Taking a page from Vegas, we're sending off our old site with a bang💥—celebrating the foundation it built while we charge ahead for what's next.
Come see what's changed www.redfancommunications.com
#TechPR #B2BMarketing #BrandEvolution
We've been working hard over the last few months on something special. Can't wait to share it with you all next week!
October 3, 2025 at 7:41 PM
We've been working hard over the last few months on something special. Can't wait to share it with you all next week!
Join our CEO, Kathleen Lucente, at a live recording of the Power of Better Business Roundtable on 9/30. Kathleen will
moderate a panel of accomplished leaders as they share real-world strategies for navigating challenges.
RSVP now: www.eventzilla.net/e/women-lead...
#WomenInLeadership #ATXBusiness
moderate a panel of accomplished leaders as they share real-world strategies for navigating challenges.
RSVP now: www.eventzilla.net/e/women-lead...
#WomenInLeadership #ATXBusiness
Women Leading Through Change & Challenge – Expert Panel + Networking Mixer
Power of Better Business Roundtable + Better Business Mixer
The Foundation for Better Business…
www.eventzilla.net
September 19, 2025 at 7:23 PM
Join our CEO, Kathleen Lucente, at a live recording of the Power of Better Business Roundtable on 9/30. Kathleen will
moderate a panel of accomplished leaders as they share real-world strategies for navigating challenges.
RSVP now: www.eventzilla.net/e/women-lead...
#WomenInLeadership #ATXBusiness
moderate a panel of accomplished leaders as they share real-world strategies for navigating challenges.
RSVP now: www.eventzilla.net/e/women-lead...
#WomenInLeadership #ATXBusiness
📞 Picture this: A company with 76% revenue growth watches its stock drop 40% despite incredible fundamentals.
This isn't a hypothetical—it's a real company that reached out.
Read this Fast Company article to learn more:
www.fastcompany.com/91402794/com...
#Communications #Leadership #Strategy
This isn't a hypothetical—it's a real company that reached out.
Read this Fast Company article to learn more:
www.fastcompany.com/91402794/com...
#Communications #Leadership #Strategy
Communications chaos destroys company value: Here's what leaders can do about it
When your crisis response is the C-suite calling random PR firms with no strategic framework, you've already lost.
www.fastcompany.com
September 18, 2025 at 6:06 PM
📞 Picture this: A company with 76% revenue growth watches its stock drop 40% despite incredible fundamentals.
This isn't a hypothetical—it's a real company that reached out.
Read this Fast Company article to learn more:
www.fastcompany.com/91402794/com...
#Communications #Leadership #Strategy
This isn't a hypothetical—it's a real company that reached out.
Read this Fast Company article to learn more:
www.fastcompany.com/91402794/com...
#Communications #Leadership #Strategy
This morning the Red Fan team attended the Austin Technology Council's Roundtable Breakfast. It was great to hear from Frank Mendoza, Principal Consultant & AI/ML Practice Lead at Improving, and learn how organizations are applying AI to solve real problems (it's not just about chatbots 🤖).
September 17, 2025 at 7:54 PM
This morning the Red Fan team attended the Austin Technology Council's Roundtable Breakfast. It was great to hear from Frank Mendoza, Principal Consultant & AI/ML Practice Lead at Improving, and learn how organizations are applying AI to solve real problems (it's not just about chatbots 🤖).
Was your SEO strategy built for 2019 or for today?
More than half of Google searches now end without clicking through to a website & prospects are getting their answers from AI summaries.
Learn how to navigate zero-click.
Learn more ⬇️ ⬇️
info.redfancommunications.com/zeroclick-in...
More than half of Google searches now end without clicking through to a website & prospects are getting their answers from AI summaries.
Learn how to navigate zero-click.
Learn more ⬇️ ⬇️
info.redfancommunications.com/zeroclick-in...
Zero-Click Video | Red Fan Communications
Stop losing prospects to AI search. Download the proven 90-day roadmap that B2B tech leaders use to get their brands quoted by AI systems.
info.redfancommunications.com
September 10, 2025 at 8:09 PM
Was your SEO strategy built for 2019 or for today?
More than half of Google searches now end without clicking through to a website & prospects are getting their answers from AI summaries.
Learn how to navigate zero-click.
Learn more ⬇️ ⬇️
info.redfancommunications.com/zeroclick-in...
More than half of Google searches now end without clicking through to a website & prospects are getting their answers from AI summaries.
Learn how to navigate zero-click.
Learn more ⬇️ ⬇️
info.redfancommunications.com/zeroclick-in...
⛳ Last week the Red Fan team hit the greens at Holey Moley Golf Club!
We spent the afternoon working on our pitch, navigating tricky obstacles and finding the perfect angle🏌️
Although it took a few tries to nail our shots, the day ended up above par 😎
#TeamBuilding #MiniGolfHeroes #RedFanPR
We spent the afternoon working on our pitch, navigating tricky obstacles and finding the perfect angle🏌️
Although it took a few tries to nail our shots, the day ended up above par 😎
#TeamBuilding #MiniGolfHeroes #RedFanPR
September 5, 2025 at 6:59 PM
⛳ Last week the Red Fan team hit the greens at Holey Moley Golf Club!
We spent the afternoon working on our pitch, navigating tricky obstacles and finding the perfect angle🏌️
Although it took a few tries to nail our shots, the day ended up above par 😎
#TeamBuilding #MiniGolfHeroes #RedFanPR
We spent the afternoon working on our pitch, navigating tricky obstacles and finding the perfect angle🏌️
Although it took a few tries to nail our shots, the day ended up above par 😎
#TeamBuilding #MiniGolfHeroes #RedFanPR
Has your SEO strategy hit the Zero-Click wall? You're not alone. After analyzing dozens of candid conversations with B2B marketing leaders, the same critical pain points emerged again and again—each one turbocharged by the AI search revolution.
Read more: redfancommunications.com/b2b-tech-com...
Read more: redfancommunications.com/b2b-tech-com...
August 28, 2025 at 2:33 PM
Has your SEO strategy hit the Zero-Click wall? You're not alone. After analyzing dozens of candid conversations with B2B marketing leaders, the same critical pain points emerged again and again—each one turbocharged by the AI search revolution.
Read more: redfancommunications.com/b2b-tech-com...
Read more: redfancommunications.com/b2b-tech-com...
Great news for San Antonio small business owners: Texicare is bringing its innovative health care plans to your market!
Small business owners in greater San Antonio can access Texicare’s TotalCare, SimplicityCare or SavingsCare offerings as early as Oct. 1, 2025.
communityimpact.com/san-antonio/...
Small business owners in greater San Antonio can access Texicare’s TotalCare, SimplicityCare or SavingsCare offerings as early as Oct. 1, 2025.
communityimpact.com/san-antonio/...
Texicare expanding to small businesses in San Antonio
A n insurance company specializing in providing plans for small businesses is now offering plans in San Antonio markets.
communityimpact.com
August 26, 2025 at 1:27 AM
Great news for San Antonio small business owners: Texicare is bringing its innovative health care plans to your market!
Small business owners in greater San Antonio can access Texicare’s TotalCare, SimplicityCare or SavingsCare offerings as early as Oct. 1, 2025.
communityimpact.com/san-antonio/...
Small business owners in greater San Antonio can access Texicare’s TotalCare, SimplicityCare or SavingsCare offerings as early as Oct. 1, 2025.
communityimpact.com/san-antonio/...