NEP-MKT: Marketing
@repec-nep-mkt.bsky.social
The latest working papers from RePEc. NEP report MKT (Marketing)
https://nep.repec.org/
https://nep.repec.org/
Consumer Behavior in Grocery Shopping: The role of Income in Food Choice and Price Sensitivity: David R. Just, David R.
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January 19, 2026 at 10:02 AM
Consumer Behavior in Grocery Shopping: The role of Income in Food Choice and Price Sensitivity: David R. Just, David R.
The role of novelty in consumer curiosity by product type: Marie Beck
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January 19, 2026 at 9:02 AM
The role of novelty in consumer curiosity by product type: Marie Beck
Are experts overoptimistic about the success of market labeling information?: Ribera, Luis
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January 12, 2026 at 9:02 AM
Are experts overoptimistic about the success of market labeling information?: Ribera, Luis
Visual and Social Anchoring in a Framed Online Rating Experiment: Michel Tolksdorf
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January 6, 2026 at 8:57 AM
Visual and Social Anchoring in a Framed Online Rating Experiment: Michel Tolksdorf
Strategy-Tree-System for Real Estate Companies Facing Negative Online Reviews
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December 8, 2025 at 9:45 AM
Strategy-Tree-System for Real Estate Companies Facing Negative Online Reviews
Novel approaches to analyze consumer behavior and policies to promote healthy and sustainable consumption: Bhagyashree, Katare; Yenerall, Jacqueline; Zhao, Shuoli; Wang, Xuejian
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December 8, 2025 at 8:45 AM
Novel approaches to analyze consumer behavior and policies to promote healthy and sustainable consumption: Bhagyashree, Katare; Yenerall, Jacqueline; Zhao, Shuoli; Wang, Xuejian
An experiment in price perception error
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September 15, 2025 at 8:45 AM
An experiment in price perception error
Misinformation and Mistrust: The Equilibrium Effects of Fake Reviews on Amazon.com: Ashvin Gandhi; Brett Hollenbeck; Zhijian Li
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September 8, 2025 at 8:45 AM
Misinformation and Mistrust: The Equilibrium Effects of Fake Reviews on Amazon.com: Ashvin Gandhi; Brett Hollenbeck; Zhijian Li
The Algorithmic Persuader: Ethical Challenges in AI-Powered Behavioral Manipulation in Digital Marketing
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September 8, 2025 at 7:45 AM
The Algorithmic Persuader: Ethical Challenges in AI-Powered Behavioral Manipulation in Digital Marketing
Immersive wine tourism pedagogy in the metaverse: NFTs as potential rewards for graduation: Jean-Éric Pelet; Coralie Haller
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September 1, 2025 at 8:45 AM
Immersive wine tourism pedagogy in the metaverse: NFTs as potential rewards for graduation: Jean-Éric Pelet; Coralie Haller
Following the herd: The influence of the bandwagon heuristic on e-commerce shoppers: Min Xiao; Paul Myers
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August 31, 2025 at 4:45 PM
Following the herd: The influence of the bandwagon heuristic on e-commerce shoppers: Min Xiao; Paul Myers
Large Language Models as 'Hidden Persuaders': Fake Product Reviews are Indistinguishable to Humans and Machines: Weiyao Meng; John Harvey; James Goulding; Chris James Carter; Evgeniya Lukinova; Andrew Smith; Paul Frobisher; Mina Forrest; Georgiana Nica-Avram
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June 30, 2025 at 9:45 AM
Large Language Models as 'Hidden Persuaders': Fake Product Reviews are Indistinguishable to Humans and Machines: Weiyao Meng; John Harvey; James Goulding; Chris James Carter; Evgeniya Lukinova; Andrew Smith; Paul Frobisher; Mina Forrest; Georgiana Nica-Avram
Artificial Intelligence in Marketing: A Comparative Analysis of Account-Based and Customer-Based Strategies: Mallidi, Sai Prabhas; Ramesh, Janga
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June 23, 2025 at 7:45 AM
Artificial Intelligence in Marketing: A Comparative Analysis of Account-Based and Customer-Based Strategies: Mallidi, Sai Prabhas; Ramesh, Janga
AI in marketing education: Capabilities required of marketers today: Weege, Maria; Zweigle, Tanja
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May 26, 2025 at 7:45 AM
AI in marketing education: Capabilities required of marketers today: Weege, Maria; Zweigle, Tanja
A study on environmental prosocial attitudes to green consumption values, openness to green communication, and its relationship with buying behavior: Manoj Krishnan Cg; Arun G
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May 5, 2025 at 10:45 AM
A study on environmental prosocial attitudes to green consumption values, openness to green communication, and its relationship with buying behavior: Manoj Krishnan Cg; Arun G
The Impact of Fake Reviews on Demand and Welfare: Jesper Akesson; Robert Hahn; Robert Metcalfe; Manuel Monti-Nussbaum
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May 5, 2025 at 9:45 AM
The Impact of Fake Reviews on Demand and Welfare: Jesper Akesson; Robert Hahn; Robert Metcalfe; Manuel Monti-Nussbaum
Greenwashing in the fashion industry: The flipside of the sustainability trend from the perspective of generation Z: Linckens, Sarah; Horn, Carmen; Perret, Jens K.
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April 21, 2025 at 8:45 AM
Greenwashing in the fashion industry: The flipside of the sustainability trend from the perspective of generation Z: Linckens, Sarah; Horn, Carmen; Perret, Jens K.
An examination of the factors that influence consumer attitude in online shopping: Zam, Milad; Ramezanian, Hasan
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April 21, 2025 at 7:45 AM
An examination of the factors that influence consumer attitude in online shopping: Zam, Milad; Ramezanian, Hasan
Consumer Awareness of Food Waste Reduction - A Systematic Literature Review Following the Prisma Statement: Sasho Nefovski; Tatjana Petkovska Mirchevska; Ezeni Brzovska
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April 14, 2025 at 7:45 PM
Consumer Awareness of Food Waste Reduction - A Systematic Literature Review Following the Prisma Statement: Sasho Nefovski; Tatjana Petkovska Mirchevska; Ezeni Brzovska
Toward Open Science in Marketing Research: Deer, Lachlan; Adler, Susanne Jana; Datta, Hannes; Mizik, Natalie; Sarstedt, Marko
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March 31, 2025 at 5:45 PM
Toward Open Science in Marketing Research: Deer, Lachlan; Adler, Susanne Jana; Datta, Hannes; Mizik, Natalie; Sarstedt, Marko
Personalization, Engagement, and Content Quality on Social Media: An Evaluation of Reddit's News Feed
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March 31, 2025 at 4:45 PM
Personalization, Engagement, and Content Quality on Social Media: An Evaluation of Reddit's News Feed
Influencers in Tourism Digital Marketing: A Comprehensive Literature Review: Iswanto, Dedy; Handriana, Tanti; Nazwin, Asfarony Hendra; Sangadji, Suwandi S.
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March 27, 2025 at 5:45 PM
Influencers in Tourism Digital Marketing: A Comprehensive Literature Review: Iswanto, Dedy; Handriana, Tanti; Nazwin, Asfarony Hendra; Sangadji, Suwandi S.
Clearly (not) identifiable – The recognisability of gambling content marketing: Rossi, Raffaello; Nairn, Agnes
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March 27, 2025 at 4:45 PM
Clearly (not) identifiable – The recognisability of gambling content marketing: Rossi, Raffaello; Nairn, Agnes
Analyzing Influences on Consumer Attitudes Toward E-Commerce: Tehrani, Radin; Ramezanian, Hasan
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March 27, 2025 at 3:45 PM
Analyzing Influences on Consumer Attitudes Toward E-Commerce: Tehrani, Radin; Ramezanian, Hasan
The unheard voice of marketing research: Breaking through to news and social media: Stäbler, Samuel; Haenlein, Michael
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March 17, 2025 at 10:45 AM
The unheard voice of marketing research: Breaking through to news and social media: Stäbler, Samuel; Haenlein, Michael