Reputation Leaders
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reputationleaders.bsky.social
Reputation Leaders
@reputationleaders.bsky.social
Reputation Leaders are thought leadership strategists who grow client businesses and reputations by providing new insights on topical business and social issues.
It was a pleasure working on the research behind Campbell’s State of the Sides Report (buff.ly/qrqFAzf ) where we surveyed 5,000 Americans across 50 states . If you haven’t yet, check out the report and let us know your favourite side dish 👇.

#campbells #thanksgiving
November 11, 2025 at 10:03 AM
In our research we discovered that while stuffing is the most favoured side dish among Americans, mac n’ cheese is the essential Thanksgiving side dish according to Gen Z.
November 11, 2025 at 10:03 AM
To better understand the growing divide between workers and employers around upskilling, check out DeVry’s Bridging the Gap report: buff.ly/5RMK6RV
#DeVry #upskilling #learning #HR #careers #careerprogression #talentretention #talent
November 6, 2025 at 10:03 AM
One retention key identified by Laurence is active learning and upskilling. While workers join companies mainly for pay and benefits, over time, a purposeful culture and learning opportunities linked to career become more important, providing a reason to stay beyond pay.
November 6, 2025 at 10:03 AM
and the importance of trust-based learning cultures within organizations. " - Laurence Evans, CEO Reputation Leaders

#FutureOfWork #LearningCulture #Upskilling #DeVryUniversity

buff.ly/MvsfNKV
October 29, 2025 at 5:10 PM
I would also like to extend my thanks to Elise Awwad, CEO of DeVry University, and Dave Barnett, Chief Administrative Officer, as well as to fellow panelists Nichol Bradford and Patty Carl, for their valuable insights on durable skills development, the role of AI,
October 29, 2025 at 5:10 PM
There is real money at stake for employers too - U.S. companies in 2023 spent nearly $900 billion to replace employees who quit, and 42% of that turnover was preventable
October 29, 2025 at 5:10 PM
It began with a striking disconnect: while 69% of US employers say their workforce lacks the skills needed for the future, 85% of employees believe they are already adequately prepared.
October 29, 2025 at 5:10 PM
What struck me most from DeVry’s latest research is the complacency among workers regarding the need to upgrade their future job skills amid a hiring downturn, an AI revolution, and a volatile economy.
October 29, 2025 at 5:10 PM
The brands that will have community support will be those who broadcast less and instead create spaces for conversation.
Full article: buff.ly/B7F6QWb
#branding #csr #philanthropy #politics #uspolitics #ukpolitics #journalism
October 28, 2025 at 10:02 AM
It matters because the successful brands of the next decade will be those who are consistent in their values but adaptive in their communication. While local news has disappeared, communities have not.
October 28, 2025 at 10:02 AM
The lesson crosses industries.
Fundamentally, customers want a reliable, consistent, no surprises service.

Perks won’t compensate for an unreliable service.
Check out the complete data set here: buff.ly/Ec0AFPu
#marketing #aviationtrends #airlinetrends #airlines
Why Americans Change Airlines - Reputation Leaders
When we asked 1,000 Americans why they would stop using an airline, three underlying themes emerged around what consumers value most.
www.reputationleaders.com
October 14, 2025 at 8:30 AM
For airlines this provides clarity around delivering value where it matters to their customers by providing a consistent, no surprises service, with enjoyable on-flight service.

#Aviation #Airlines #TravelIndustry #AviationIndustry #AirlineManagement #FutureOfTravel
October 7, 2025 at 8:01 AM
Thirdly, despite customers sometimes having more touchpoints and time with an airline outside the airplane, the onboard experience was more important. One in five would leave over poor on-flight experience compared with one in eight (13%) over a poor off-flight experience.
October 7, 2025 at 8:01 AM
Another way to lose customers is any type of delay. Delays or cancellations were the number 2 reason (37%), and lost or mishandled luggage was identified by one in five (21%) as a deal breaker.
October 7, 2025 at 8:01 AM
A third (35%) would change airline because of unfair or hidden fees and a quarter (26%) because of a change in pricing.
October 7, 2025 at 8:01 AM
David’s reflections are well worth a read: buff.ly/tKX57yy
#NYCClimateWeek #Sustainability #ClimateChange #GlobalWarming
September 30, 2025 at 9:30 AM
2. Environment and economy are connected
Climate change has moved from a moral issue to a material issue for many consumers. Rising costs, water scarcity, and uninsurable homes prove it’s an economic one. Companies that align profit and planet will lead.
September 30, 2025 at 9:30 AM
1. No trust = no progress
Without trust, even the best ideas stall. For business, that means transparency and follow-through aren’t optional—they’re the only way forward.
September 30, 2025 at 9:30 AM