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Exploring the future of journalism 📬Join our newsletter: https://politics.us4.list-manage.com/subscribe?u=60081b78294f9bbf995e9bcf8&id=0a8e38824f 🕵🏾‍♀️ Send a confidencial tip https://reutersinstitute.politics.ox.ac.uk/do-you-have-confidential-tip-share-it-us

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Reuters Institute @reutersinstitute.bsky.social · 1d

How do people use generative AI in their daily lives? And how do they use it for news?
These are two of the questions we explore in a new report, based on fresh survey data from 🇦🇷🇩🇰🇫🇷🇯🇵🇬🇧🇺🇸

🔗 Full report
buff.ly/mv3Jc5r
🧵 Key findings in thread

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Reposted by Reuters Institute

Richard Fletcher @richardfletcher.bsky.social · 13h

A thread on how people's use of generative AI has changed in the last year - based on survey data from 6 countries (🇬🇧🇺🇸🇫🇷🇩🇰🇯🇵🇦🇷 ).

First, gen AI use has grown rapidly.

Most people have tried out gen AI at least once (61%), and 34% now use it on a weekly basis - roughly doubling from 18% a year ago.

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Reuters Institute @reutersinstitute.bsky.social · 11h

Our daily roundup on journalism is out, with readings on AI and news, Sudanese journalists under siege, reinventing newsrooms and so much more

Click to read, share and subscribe
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Journalism Today. 8 Oct 2025

🗞️ Our top story Sudanese journalists under siege and attacked. Journalists in the besieged Sudanese city of El-Fasher are being targeted for their work by paramilitary groups as the deadly civil war ...

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Reuters Institute @reutersinstitute.bsky.social · 1d

Thank you so much for sharing!

Reuters Institute @reutersinstitute.bsky.social · 1d

Thank you so much for reading and sharing, Andy

Reuters Institute @reutersinstitute.bsky.social · 1d

Thank you so much for sharing, Pete

Reuters Institute @reutersinstitute.bsky.social · 1d

You'll find many more findings if you dive into the report, authored by @felixsimon.bsky.social @rasmuskleis.bsky.social @richardfletcher.bsky.social

📃 Download PDF here
reutersinstitute.politics.ox.ac.uk/sites/defaul...

📱 Read it in full
reutersinstitute.politics.ox.ac.uk/generative-a...

Generative AI and news report 2025: How people think about AI’s role in journalism and society

Our survey in six countries (Argentina, Denmark, France, Japan, the UK, and the US) explores how people use generative AI in their everyday lives, what they think its impact will be on different…

reutersinstitute.politics.ox.ac.uk

Reuters Institute @reutersinstitute.bsky.social · 1d

8️⃣ How will AI change the news?

As with last year, many assume AI will make news cheaper to produce (+39 point net difference) and more up to date (+22), but less transparent (−8) and less trustworthy (−19). People in Japan and Argentina are more positive and people in the UK more negative

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Reuters Institute @reutersinstitute.bsky.social · 1d

7️⃣ Do people feel comfortable with news entirely done with AI?

Only 12% feel comfortable with fully AI-generated news, compared to the 62% who feel comfortable with news entirely made by humans. Acceptance increases with some human oversight and in situations in which humans are in control

Reuters Institute @reutersinstitute.bsky.social · 1d

6️⃣ Will AI make things better?

Asked how much better or worse they think different actors’ use of AI will make people’s experience, 29% are optimistic & 22% pessimistic, with many saying they don’t know yet. Pessimists only outnumber optimists when discussing news media, government and politicians

Reuters Institute @reutersinstitute.bsky.social · 1d

5️⃣ Do people click on links?

Among those who saw AI answers, about one third (33%) say they always or often click links in the overview, 37% say they do so sometimes, and 28% rarely or never click through. Younger people are more likely to say they click through

Reuters Institute @reutersinstitute.bsky.social · 1d

4️⃣ Do people see AI-generated answers in search?

More than half of our respondents (54%) say they saw an AI-generated answer to one of their searches in the last week. Figures are highest in Argentina (70%), followed by the UK (64%) and the US (61%)

Reuters Institute @reutersinstitute.bsky.social · 1d

3️⃣ How do people use GenAI for news?

Getting the ‘latest news’ (54%) and helping with summarising, or rewriting are the most common tasks amongst users. But younger users are acting differently:
48% of 18–24s used AI to make a story easier to understand compared to 27% of people over 54 (a 21pt gap)

Reuters Institute @reutersinstitute.bsky.social · 1d

2️⃣ How many people get news through AI systems?

Getting news via a generative AI system has doubled in the past year, but it remains a minority activity. Weekly use rose from 3% to 6%, driven mainly by users in Japan and Argentina. Percentages are higher in Argentina (11%) and the US (9%)

Reuters Institute @reutersinstitute.bsky.social · 1d

1️⃣ Has AI use grown from 2024?

Yes. The proportion that say they have ever used a standalone AI system such as ChatGPT jumped from 40% to 61%, and weekly usage nearly doubled from 18% to 34%. ChatGPT is the most popular system and adoption varies significantly by age and by country. See chart below

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Reuters Institute @reutersinstitute.bsky.social · 1d

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Reuters Institute @reutersinstitute.bsky.social · 1d

Thank you for sharing, Fabio

Reuters Institute @reutersinstitute.bsky.social · 1d

Thank you so much for sharing, Lenart

Reposted by Reuters Institute

Pascal Lapointe @paslap.bsky.social · 5d

«Just as firefighters stockpile equipment before the first spark, journalism must prepare before the flames.
Checklists for wildfire reporting, networks of local experts, pre-prepared content for the platforms where misinformation spreads» par @reutersinstitute.bsky.social

Extinguishing wildfire misinformation: avenues for journalistic improvement

Our Journalist Fellow Niko Efstathiou looks at how news publishers can improve their coverage of wildfires and fight false narratives around them.

reutersinstitute.politics.ox.ac.uk

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Reuters Institute @reutersinstitute.bsky.social · 2d

thanks for sharing, Bojan!

Reuters Institute @reutersinstitute.bsky.social · 5d

🤩 Meet our new Journalist Fellows joining us this term:

🇦🇺 Vince Chadwick
🇺🇸 Dante Dallago
🇧🇬 Boryana Dzhambazova
🇳🇬 Patrick Egwu
🇫🇮 Salla-Rosa Gröhn
🇮🇳 Banjot Kaur
🇬🇧 William Kremer
🇲🇽 Adriana Navarro Ramírez
🇭🇷 Barbara Strbac
🇵🇸 Shatha Yaish

reutersinstitute.politics.ox.ac.uk/news/10-jour...

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Reuters Institute @reutersinstitute.bsky.social · 5d

Today's edition of Journalism Today feautures a paper on how to cover populist politicians, a chart on revenue streams for news publishers, and a piece on persuasive AI and democracy.

Click to read, subscribe and share

www.linkedin.com/pulse/journa...

Journalism Today. 3 Oct 2025

🗞️ Our top story Covering populist politicians. Populist leaders are rewriting the rules of politics, and journalists keep giving them oxygen.

www.linkedin.com

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Reuters Institute @reutersinstitute.bsky.social · 6d

Are you a newsroom leader seeking a practical, in-person learning experience? Apply for one of our newsroom leadership courses.

We have upcoming courses in October and November.

More info: buff.ly/iVlBWgo

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Reuters Institute @reutersinstitute.bsky.social · 7d

Today's round-up of journalism stories worldwide features stories on how people think about content moderation, new AI video models and a new global newsletter from NYT

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Journalism Today. 1 Oct 2025

Research | Reporting | Fellowships | Leadership 🗞️ Our top story Most people want platforms (not governments) to be responsible for moderating content online. A new piece by our researcher Craig T.

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Reuters Institute @reutersinstitute.bsky.social · 8d

Are you a newsroom leader seeking a practical, in-person learning experience? Apply for one of our newsroom leadership courses.

We'll help you navigate the challenges of managing teams, leading organisational change, and fostering innovation in your newsroom.

buff.ly/iVlBWgo

Reuters Institute @reutersinstitute.bsky.social · 8d

7️⃣ You'll find more insights in the piece, authored by our colleague Craig T. Robertson, and based on survey data we collected in 2024 Argentina, Brazil, Spain, Germany, Japan, South Korea, the UK and the US

Here's the link to the piece buff.ly/qk8u03I

Most people want platforms (not governments) to be responsible for moderating content

Our finding is consistent across countries and demographics. But many also want tech companies to be held responsible for falsehoods on their platforms.

buff.ly

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