Happy to see my new work on Campaigns and Political Communications and Gender Quotas and Political Representation published in The Sage International Encyclopedia of Politics and Gender. Thanks to Editor Lia K. Roberts and my fellow contributors.

#research #politics #womeninpolitics #socialmedia

Most #marketing problems aren’t messaging problems. They’re behavior problems.

Too many teams guess what their audience wants to hear without understanding how their audience actually makes decisions.

Messaging that works doesn’t come from guesswork but from understanding behavior.

If you're a #founder participating in a #funding round during Q4 (the quarter with the most funding activity), DM me to get the guide that helps you leverage the emotional impact of storytelling with #data that shows your startup is worth the investment!

What I think is really getting lost about the #SydneySweeney #AmericanEagle ads is the lack of creativity and how lame they all are. Eugenics aside, like the best idea a marketer at that company could come up with was "jeans" and "genes" sound the same, and she has boobs??

#marketing

some #founders don’t use research to make decisions
they use it to delay them

at a certain point, “we just need a few more interviews”
isn’t about insight
it’s about fear

launching is risky
but so is staying in limbo

There’s a lot to be concerned about in the #OneBigBeautifulBill, including a 10-year ban on states regulating AI.

It could open the door to unchecked AI use, which is exactly what many in tech are trying to prevent.

Big questions ahead for the #AI industry, and the companies that rely on it.

In market research, we know that what people do often diverges from what they say. The #Grok and #Coinbase incidents are a real‑world reminder that human behavior, not just system design or technical execution, drives many of the biggest breakdowns in tech.

Links to more info in the replies.⬇️

Tariff hikes won’t just raise prices. They’ll shift how consumers assess value and make tradeoffs. The biggest impact may be perception, not cost. Worth watching regardless of industry. #tariffimpact #tariffs

The #Target and #Tesla stories... I genuinely wish nothing but goodwill toward the people who work for these organizations and aren't execs, but for the brands themselves... these are self-inflicted wounds. They were like, "Who are our customers, and how can we make them hate us the most?"

Even the best B2B campaigns fall flat when audience targeting drifts out of alignment.

I made a clean, no-fluff checklist to help teams re-center:
WHO you’re targeting
WHERE you’re showing up
WHAT you’re saying
WHEN you’re reaching them

Thought you might like it.

#marketing #startup #founder

Big #Tech's approach to #AI is overpromising and underdelivering, leaving room for #SaaS #founders to shine. A recent survey of AI researchers suggests these companies prioritize scale over solving real customer problems. SaaS businesses can leverage their agility to innovate and build trust.

www.cnbc.com/2025/04/03/t...
1) Technology stocks plummeted Thursday after trump’s new tariff policies sparked widespread market panic. Apple led the declines among the so-called “Magnificent Seven” group, dropping nearly 9%. The iPhone maker makes its devices in

So many unknowns as to how the #Trump #tariffs and other policies will impact the #B2B #SaaS market. Indirect impacts are certainly possible, especially as the economy continues its downward turn. Politics can determine customers' budgets and your bottom line.

Up to 40% of B2B SaaS marketing budgets are wasted.

Not because of bad products, but because they’re targeting the wrong people with the wrong message.

Audience precision & message testing aren’t optional—they’re the difference between ROI and wasted spend.

#B2B #SaaS #Marketing

I don't buy the argument that SaaS is dead if, for no other reason, many companies do not have the time or willingness to upgrade systems to meet the required needs.
#saas #software #research