Rich Prowse
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richprowse.bsky.social
Rich Prowse
@richprowse.bsky.social
45 followers 69 following 25 posts
Making sense of the messy middle between user needs and organisational reality.
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richprowse.bsky.social
BTS: I drew the original Content Strategy Boy character and use GenAI to help speed up production so I can keep these strips coming regularly.
November 27, 2025 at 2:59 PM
richprowse.bsky.social
Content Strategy Boy sits calmly at his desk, working on his computer. He says, 'Almost there...' with a slight smile. A cat sleeps peacefully on the office chair beside him. Close-up of a computer monitor displaying a spreadsheet titled 'TRUNQD INC. CONTENT AUDIT' in Google Sheets. The spreadsheet shows a column of URLs. Content Strategy Boy sits at his desk with both arms raised triumphantly in the air, a huge smile on his face. He exclaims, 'I'M DONE!' The cat wakes up. A female colleague stands beside Content Strategy Boy, who sits at his desk with his head buried in his hands in despair. The colleague says, 'Perfect timing, the CEO just bought three competitors’ websites.' A cat buries its head.
November 27, 2025 at 2:58 PM
richprowse.bsky.social
The monster taught me that measuring the problem isn't the same as solving it. My content monster: 160,000+ pages at the University of Bath. We spent 6 months auditing the entire website. My team was amazing. The devs built us a custom tool. We documented everything. And we proved what everyone suspected: too much content, too little resource, 84% of pages not updated in over a year. For the first time, we could articulate the problem with evidence. Leadership listened. We gained traction. Then we realised the audits were already out of date. Six months of work. Obsolete before we'd finished. And we still had 160,000 pages of duplicated, outdated content that nobody was reading. Here's what I should have done instead: identified user needs, designed content that actually mattered, developed it. Let the old stuff rot. Because measuring a problem feels productive. It feels like progress. But it's not the same as solving it.
November 21, 2025 at 7:39 AM
richprowse.bsky.social
BTS:
I designed the original Content Strategy Boy character. GenAI helped me bring the idea to life by allowing me to take the character and rapidly generate a world around him to tell stories. Work that would normally have taken at least a week.
November 18, 2025 at 8:41 AM