"Draft boosters aren't performing as well as they should!" They said, after introducing a secondary booster type for no reason that cut db profits. "We'll be introducing universes within versions of every non-magic IP card!" They said, knowing full well they had Doctor Who and 40k in development.

So I think what they were going for here is that much like Ed Boon lies to stay relevant, Hasbro similarly lies about Magic the Gathering to try and gaslight its audiences into staying. "Universes Beyond is very profitable and well regarded!" They said as their profits went down 7% last year.