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Rob Escott Marketing @robescottmarketing.bsky.social · 22d

In B2B, people don’t buy logos - they buy trust. And that trust comes from personal branding.

🔗 Here’s why it matters (plus some practical tips) 👉 robescottmarketing.wordpress.com/2025/09/16/w...

Rob Escott Marketing @robescottmarketing.bsky.social · Jul 23

Persona-driven marketing is broken.

We started with the right idea (understand your audience!)…
But somewhere along the way, we ended up writing for cardboard cut-outs with job titles.

📎 robescottmarketing.wordpress.com/2025/07/21/t...

Rob Escott Marketing @robescottmarketing.bsky.social · Jul 20

Why does so much B2B content flop?
Not because it’s badly written - because it’s written without context.

📌 Wrong message, wrong person, wrong time = zero impact.

In my latest blog, I explain why context is everything in B2B.
And how you can start getting it right.

🧠 dub.sh/jxtbNBP

#B2BMarketing

Rob Escott Marketing @robescottmarketing.bsky.social · Jul 17

What do you really think about ‘brand purpose’? Powerful or pointless?

Rob Escott Marketing @robescottmarketing.bsky.social · Jul 8

Should more B2B brands be taking creative risks? Or is there too much at stake?

Rob Escott Marketing @robescottmarketing.bsky.social · Jul 1

What’s one marketing metric you never track - and why?

Rob Escott Marketing @robescottmarketing.bsky.social · Jun 23

Would you ever run a B2B campaign with no CTA - just pure value? Why or why not?

Rob Escott Marketing @robescottmarketing.bsky.social · Jun 21

Do you think social media is still a valuable channel for B2B marketing? Or is it just noise now?

Rob Escott Marketing @robescottmarketing.bsky.social · Jun 15

Is brand voice actually that important in B2B, or are we just overthinking it?

Rob Escott Marketing @robescottmarketing.bsky.social · Jun 9

What’s your take on AI-written content? Shortcut or shortcut to irrelevance?

Rob Escott Marketing @robescottmarketing.bsky.social · Jun 8

What’s one thing you’d change about how B2B marketing is done today?

Rob Escott Marketing @robescottmarketing.bsky.social · Jun 6

What’s the worst piece of marketing advice you’ve ever been given?

Rob Escott Marketing @robescottmarketing.bsky.social · Jun 5

Ever notice how the more approval layers there are, the worse the copy gets? Good writing doesn’t survive too many cooks.

Rob Escott Marketing @robescottmarketing.bsky.social · Jun 4

When did B2B become allergic to emotion? Logic might justify the sale, but emotion gets it started.

Rob Escott Marketing @robescottmarketing.bsky.social · Jun 3

You don’t need more content. You need better judgement about what’s worth saying.

Rob Escott Marketing @robescottmarketing.bsky.social · Jun 2

Is content strategy dead? Or are we just drowning in templates and forgetting to say something original?

Rob Escott Marketing @robescottmarketing.bsky.social · Jun 1

The jargon, the buzzwords - your buyer’s heard it all before, and they’re not impressed.

I break down 5 B2B clichés that are making prospects glaze over 🫠 + how to rewrite them for actual impact.

💻 robescottmarketing.wordpress.com/2025/05/19/5...

#B2BMarketing #MessagingMatters #DeathToBuzzwords

Rob Escott Marketing @robescottmarketing.bsky.social · Jun 1

We chase personalisation like it’s a holy grail. But does your buyer really want a “Hi {first name}” email, or just content that’s actually useful?

Rob Escott Marketing @robescottmarketing.bsky.social · Jun 1

We chase personalisation like it’s a holy grail. But does your buyer really want a “Hi {first name}” email, or just content that’s actually useful?

Rob Escott Marketing @robescottmarketing.bsky.social · May 30

“Driving digital transformation”?
“Scalable solutions”?

Yawn. 😴

I’ve rounded up 5 B2B marketing clichés that make buyers tune out - and how to stop sounding like every other vendor.

📖 robescottmarketing.wordpress.com/2025/05/19/5...

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Rob Escott Marketing @robescottmarketing.bsky.social · May 29

Marketing advice is full of “best practices”.

But what if following the rules is exactly what’s making you invisible?

Rob Escott Marketing @robescottmarketing.bsky.social · May 24

We spend weeks perfecting a single email… then send it to a lead who’s never heard of us. Maybe the funnel’s broken, not the content.

Rob Escott Marketing @robescottmarketing.bsky.social · May 23

Every marketer loves ‘authenticity’. But when was the last time you published something that made you nervous?

Rob Escott Marketing @robescottmarketing.bsky.social · May 22

MEASURE EVERYTHING.

And stick it in a sexy spreadsheet 📊

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Rob Escott Marketing @robescottmarketing.bsky.social · May 22

Is “brand awareness” just code for “we don’t know what we’re measuring”? If you can’t define success, are you really marketing, or just making noise?

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