Robert Brill
@robrill.bsky.social
Owner of https://brillmedia.co. Dodgers Fan.
Retargeting isn’t about repeating ads, it’s about reinforcing the right message.
Follow site visitors with validated language that reminds them who you are, what you solve, and why you matter. When they’re ready, you’re already top of mind.
Follow site visitors with validated language that reminds them who you are, what you solve, and why you matter. When they’re ready, you’re already top of mind.
January 17, 2026 at 12:30 AM
Retargeting isn’t about repeating ads, it’s about reinforcing the right message.
Follow site visitors with validated language that reminds them who you are, what you solve, and why you matter. When they’re ready, you’re already top of mind.
Follow site visitors with validated language that reminds them who you are, what you solve, and why you matter. When they’re ready, you’re already top of mind.
Email marketing isn’t about clicks. It’s about consistency. 25+ emails in 100 days builds trust through case studies, stories, and proof.
Show up everywhere, earn attention, and make the buying decision feel obvious when the time is right.
Show up everywhere, earn attention, and make the buying decision feel obvious when the time is right.
January 16, 2026 at 8:30 PM
Email marketing isn’t about clicks. It’s about consistency. 25+ emails in 100 days builds trust through case studies, stories, and proof.
Show up everywhere, earn attention, and make the buying decision feel obvious when the time is right.
Show up everywhere, earn attention, and make the buying decision feel obvious when the time is right.
Great marketing starts with language, not tactics. Understand how your customer describes their problem, offer a solution that soothes it, then show clear transformation.
We test all three in-market so you know exactly what to say to attract the right buyers.
We test all three in-market so you know exactly what to say to attract the right buyers.
January 16, 2026 at 4:30 PM
Great marketing starts with language, not tactics. Understand how your customer describes their problem, offer a solution that soothes it, then show clear transformation.
We test all three in-market so you know exactly what to say to attract the right buyers.
We test all three in-market so you know exactly what to say to attract the right buyers.
Your offer doesn’t fail because the content is bad. It fails because the title isn’t interesting. Start with the problem, solution, and transformation your customer actually cares about.
Earn attention first.
Backfill the content second.
Earn attention first.
Backfill the content second.
January 16, 2026 at 12:30 AM
Your offer doesn’t fail because the content is bad. It fails because the title isn’t interesting. Start with the problem, solution, and transformation your customer actually cares about.
Earn attention first.
Backfill the content second.
Earn attention first.
Backfill the content second.
You have ~2.5 seconds to win attention. Headline stops the scroll, Image reinforces the message, and Primary text earns the click.
If those three don’t align, you disappear into doom scrolling, cat videos, or the news feed. Attention isn’t bought, It’s earned.
If those three don’t align, you disappear into doom scrolling, cat videos, or the news feed. Attention isn’t bought, It’s earned.
January 15, 2026 at 8:30 PM
You have ~2.5 seconds to win attention. Headline stops the scroll, Image reinforces the message, and Primary text earns the click.
If those three don’t align, you disappear into doom scrolling, cat videos, or the news feed. Attention isn’t bought, It’s earned.
If those three don’t align, you disappear into doom scrolling, cat videos, or the news feed. Attention isn’t bought, It’s earned.
People don’t buy until they trust you. Retargeting, testimonials, and case studies exist to answer 3 questions:
Are you good?
Can I trust you?
Is this worth it?
Repetition builds confidence. Confidence makes the next step obvious.
Are you good?
Can I trust you?
Is this worth it?
Repetition builds confidence. Confidence makes the next step obvious.
January 15, 2026 at 4:30 PM
People don’t buy until they trust you. Retargeting, testimonials, and case studies exist to answer 3 questions:
Are you good?
Can I trust you?
Is this worth it?
Repetition builds confidence. Confidence makes the next step obvious.
Are you good?
Can I trust you?
Is this worth it?
Repetition builds confidence. Confidence makes the next step obvious.
Demand starts with ads and SEO. Conversion happens when people remember you. Retargeting keeps your brand top of mind so prospects say, “I see you everywhere.”
That’s when trust builds and sales get easier.
That’s when trust builds and sales get easier.
January 15, 2026 at 12:30 AM
Demand starts with ads and SEO. Conversion happens when people remember you. Retargeting keeps your brand top of mind so prospects say, “I see you everywhere.”
That’s when trust builds and sales get easier.
That’s when trust builds and sales get easier.
Social preheating isn’t posting more. It’s engaging with the people who already know you. Like, comment, show up in their feed.
When prospects say “I see you everywhere,” trust is already built and sales get a lot easier.
When prospects say “I see you everywhere,” trust is already built and sales get a lot easier.
January 14, 2026 at 8:30 PM
Social preheating isn’t posting more. It’s engaging with the people who already know you. Like, comment, show up in their feed.
When prospects say “I see you everywhere,” trust is already built and sales get a lot easier.
When prospects say “I see you everywhere,” trust is already built and sales get a lot easier.
Top-of-mind marketing isn’t about clicks, it’s about trust. Repeated exposure across banners, mobile, and web builds recognition, credibility, and confidence.
When buyers are ready, they choose the brand they’ve seen everywhere.
When buyers are ready, they choose the brand they’ve seen everywhere.
January 14, 2026 at 4:31 PM
Top-of-mind marketing isn’t about clicks, it’s about trust. Repeated exposure across banners, mobile, and web builds recognition, credibility, and confidence.
When buyers are ready, they choose the brand they’ve seen everywhere.
When buyers are ready, they choose the brand they’ve seen everywhere.
Location targeting is table stakes. The real advantage comes from behavioral data. Who they are, what they buy, where they go, how they live.
When you layer intent + behavior on top of geography, ads stop being broad and start being precise.
When you layer intent + behavior on top of geography, ads stop being broad and start being precise.
January 14, 2026 at 12:30 AM
Location targeting is table stakes. The real advantage comes from behavioral data. Who they are, what they buy, where they go, how they live.
When you layer intent + behavior on top of geography, ads stop being broad and start being precise.
When you layer intent + behavior on top of geography, ads stop being broad and start being precise.
Banners don’t replace Google or Meta, they amplify them. Lower CPMs, more visibility, more branded search.
Capture intent, then stay top of mind so clicks don’t disappear. Awareness compounds.
That’s how demand turns into conversions.
Capture intent, then stay top of mind so clicks don’t disappear. Awareness compounds.
That’s how demand turns into conversions.
January 13, 2026 at 8:31 PM
Banners don’t replace Google or Meta, they amplify them. Lower CPMs, more visibility, more branded search.
Capture intent, then stay top of mind so clicks don’t disappear. Awareness compounds.
That’s how demand turns into conversions.
Capture intent, then stay top of mind so clicks don’t disappear. Awareness compounds.
That’s how demand turns into conversions.
Retargeting isn’t about pushing harder. It’s about staying present. Banners let you reinforce trust with case studies and testimonials, not constant CTAs.
Seen everywhere = searched more = chosen faster.
That’s how awareness assists conversion.
Seen everywhere = searched more = chosen faster.
That’s how awareness assists conversion.
January 13, 2026 at 4:31 PM
Retargeting isn’t about pushing harder. It’s about staying present. Banners let you reinforce trust with case studies and testimonials, not constant CTAs.
Seen everywhere = searched more = chosen faster.
That’s how awareness assists conversion.
Seen everywhere = searched more = chosen faster.
That’s how awareness assists conversion.
Not all reach costs the same. Meta + Google leads can run $15–$40 CPM. Banner ads can reach the right people for $7–$9 CPM using behavioral data like purchases, income, and lifestyle.
More reach. More frequency. More assist in the sale.
More reach. More frequency. More assist in the sale.
January 13, 2026 at 12:30 AM
Not all reach costs the same. Meta + Google leads can run $15–$40 CPM. Banner ads can reach the right people for $7–$9 CPM using behavioral data like purchases, income, and lifestyle.
More reach. More frequency. More assist in the sale.
More reach. More frequency. More assist in the sale.
Most leads don’t buy right away. That’s why nurturing matters. Email keeps you top of mind, retargeting reinforces trust, and personalized messages at scale bring prospects back when they’re ready to buy.
Warm leads close faster than cold ones.
Warm leads close faster than cold ones.
January 12, 2026 at 8:30 PM
Most leads don’t buy right away. That’s why nurturing matters. Email keeps you top of mind, retargeting reinforces trust, and personalized messages at scale bring prospects back when they’re ready to buy.
Warm leads close faster than cold ones.
Warm leads close faster than cold ones.
Boosting posts on LinkedIn is easy. Learning from them isn’t. Run LinkedIn as a real ad campaign and you get day-over-day insights, creative-level performance, and optimization toward downloads and leads, not vanity metrics.
That’s how results compound.
That’s how results compound.
January 12, 2026 at 4:31 PM
Boosting posts on LinkedIn is easy. Learning from them isn’t. Run LinkedIn as a real ad campaign and you get day-over-day insights, creative-level performance, and optimization toward downloads and leads, not vanity metrics.
That’s how results compound.
That’s how results compound.
Most marketing problems boil down to 3 things: Message–market mismatch, poor ad account fundamentals, and no nurture system.
Fix the message, Fix the mechanics, Warm the audience. That’s how ads become predictable instead of frustrating.
Fix the message, Fix the mechanics, Warm the audience. That’s how ads become predictable instead of frustrating.
January 10, 2026 at 12:30 AM
Most marketing problems boil down to 3 things: Message–market mismatch, poor ad account fundamentals, and no nurture system.
Fix the message, Fix the mechanics, Warm the audience. That’s how ads become predictable instead of frustrating.
Fix the message, Fix the mechanics, Warm the audience. That’s how ads become predictable instead of frustrating.
People don’t consume ads with full attention. They’re distracted, scrolling, multitasking. That’s why subtle, clever ads fail.
No one wants to be sold to, but everyone wants a solution. In a distracted world, clarity beats clever every time.
No one wants to be sold to, but everyone wants a solution. In a distracted world, clarity beats clever every time.
January 9, 2026 at 8:30 PM
People don’t consume ads with full attention. They’re distracted, scrolling, multitasking. That’s why subtle, clever ads fail.
No one wants to be sold to, but everyone wants a solution. In a distracted world, clarity beats clever every time.
No one wants to be sold to, but everyone wants a solution. In a distracted world, clarity beats clever every time.
There are millions of marketers selling “ads.” Very few sell a system. Smart Scale is how we deliver high-value messages to the right audiences, predictably and profitably: validate the message, find champion ads, scale what works, train the algorithm, then expand.
January 9, 2026 at 4:30 PM
There are millions of marketers selling “ads.” Very few sell a system. Smart Scale is how we deliver high-value messages to the right audiences, predictably and profitably: validate the message, find champion ads, scale what works, train the algorithm, then expand.
Growth isn’t unlocked by more tactics. It’s unlocked by clarity. Start with the customer’s problem, mirror it with the right solution, and show the transformation: the benefit, without the pain, in a clear timeframe.
When messaging clicks, growth stops being random.
When messaging clicks, growth stops being random.
January 9, 2026 at 12:30 AM
Growth isn’t unlocked by more tactics. It’s unlocked by clarity. Start with the customer’s problem, mirror it with the right solution, and show the transformation: the benefit, without the pain, in a clear timeframe.
When messaging clicks, growth stops being random.
When messaging clicks, growth stops being random.
SEO doesn’t need to be complicated. Build domain authority so Google trusts you, focus on bottom-of-funnel keywords your buyers actually search, and create pages designed to rank for those terms.
Fewer clicks, better intent, real revenue.
Fewer clicks, better intent, real revenue.
January 8, 2026 at 8:30 PM
SEO doesn’t need to be complicated. Build domain authority so Google trusts you, focus on bottom-of-funnel keywords your buyers actually search, and create pages designed to rank for those terms.
Fewer clicks, better intent, real revenue.
Fewer clicks, better intent, real revenue.
Traffic is only step one. The real work starts after the visit. Leads who enter your CRM need reminders, relevance, and repetition.
Site retargeting keeps your brand top of mind in a distracted world and turns “interested” into “ready to talk.”
Site retargeting keeps your brand top of mind in a distracted world and turns “interested” into “ready to talk.”
January 8, 2026 at 4:31 PM
Traffic is only step one. The real work starts after the visit. Leads who enter your CRM need reminders, relevance, and repetition.
Site retargeting keeps your brand top of mind in a distracted world and turns “interested” into “ready to talk.”
Site retargeting keeps your brand top of mind in a distracted world and turns “interested” into “ready to talk.”
Interest doesn’t equal intent. Conversion happens through repetition. When prospects see you consistently via email, content, and follow-ups, trust builds.
We’ve had leads from years ago turn into clients simply because we stayed present. Consumption drives conversion.
We’ve had leads from years ago turn into clients simply because we stayed present. Consumption drives conversion.
January 8, 2026 at 12:30 AM
Interest doesn’t equal intent. Conversion happens through repetition. When prospects see you consistently via email, content, and follow-ups, trust builds.
We’ve had leads from years ago turn into clients simply because we stayed present. Consumption drives conversion.
We’ve had leads from years ago turn into clients simply because we stayed present. Consumption drives conversion.
SEO is about being found when intent is highest. Paid ads buy clicks and hope for results. SEO earns visibility in organic search so customers find you when they’re actively looking for a solution.
Show up on page one, and demand compounds over time.
Show up on page one, and demand compounds over time.
January 7, 2026 at 4:32 PM
SEO is about being found when intent is highest. Paid ads buy clicks and hope for results. SEO earns visibility in organic search so customers find you when they’re actively looking for a solution.
Show up on page one, and demand compounds over time.
Show up on page one, and demand compounds over time.
Domain Authority (0–100) is a trust score for your website. The higher it is, the easier it is to rank for competitive keywords. How do you raise it? Backlinks.
When trusted sites link to you, Google treats it as an endorsement. Authority compounds.
When trusted sites link to you, Google treats it as an endorsement. Authority compounds.
January 7, 2026 at 12:30 AM
Domain Authority (0–100) is a trust score for your website. The higher it is, the easier it is to rank for competitive keywords. How do you raise it? Backlinks.
When trusted sites link to you, Google treats it as an endorsement. Authority compounds.
When trusted sites link to you, Google treats it as an endorsement. Authority compounds.
Most businesses don’t need more ads, they need a system. Smart Scale removes guesswork by validating messages, identifying champion ads and audiences, scaling what works, training the algorithms, and expanding strategically.
Predictable, profitable growth, by design.
Predictable, profitable growth, by design.
January 6, 2026 at 12:30 AM
Most businesses don’t need more ads, they need a system. Smart Scale removes guesswork by validating messages, identifying champion ads and audiences, scaling what works, training the algorithms, and expanding strategically.
Predictable, profitable growth, by design.
Predictable, profitable growth, by design.