Roger Swannell
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rogerswannell.com
Roger Swannell
@rogerswannell.com
300 followers 280 following 640 posts
Usually wrong. Never done.

rogerswannell.com
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rogerswannell.com
The underside of a metal bridge over a river.
September 26, 2025 at 9:30 PM
rogerswannell.com
Everyone who lives here is out of options.
Screenshot from Google Maps showing a road called Wits End.
September 26, 2025 at 4:55 PM
rogerswannell.com
Simplest place in the world
Satellite photo of Ockham.
September 6, 2025 at 3:02 PM
rogerswannell.com
What does this tell you about:
- roles and their relationship to the work?
- where product managers should focus?
- what key questions roles should have in mind?
A diagram shows how work flows from opportunity, through the organisation, and out to users to achieve outcomes.
September 3, 2025 at 11:16 AM
rogerswannell.com
Who's copying who?
Screenshot of the IBM website explaining LoRA, an AI technique, in a very similar way to Cloudflare. Screenshot of the Cloudflare website explaining LoRA, an AI technique, in a very similar way to IBM.
August 24, 2025 at 8:53 PM
rogerswannell.com
This week's book. Definitely looking forward to it.
Front cover of a book with the title "Persuasive technology" on a yellow background.
August 2, 2025 at 12:01 PM
rogerswannell.com
You might think lots of digital transformations fail but I've got a device that bleeps when my pizza is ready.
A man's hand holds a small black plastic device with the number 2 written on it.
July 27, 2025 at 4:02 PM
rogerswannell.com
Getting weird IT vibes
A multi-coloured inflatable beach under a black car.
July 24, 2025 at 8:53 PM
rogerswannell.com
Hopefully Todd has all the answers.
A white book with the title of The product-led organization on grey carpet.
July 16, 2025 at 1:37 PM
rogerswannell.com
Stickering my notebook
A small blue notebook with stickers on the cover.
June 26, 2025 at 8:44 AM
rogerswannell.com
I'm looking for investors in my next venture - comedy sick bowls
The inside of a cardboard sick bowl with a hand-drawn target
May 19, 2025 at 5:45 PM
rogerswannell.com
Finished
A hand holds a book called, "Building AI-powered products".
May 18, 2025 at 4:31 AM
rogerswannell.com
Yes, Yahoo, 68877 is 9+
Screenshot of Yahoo email app showing 68877 unread emails and a notification saying 9+ unread emails.
May 5, 2025 at 1:36 PM
rogerswannell.com
Smart wool
A young lamb lays next to its mother to shelter from the wind .
May 3, 2025 at 3:47 PM
rogerswannell.com
Meetings of the future
An AI generated screenshot of a virtual meeting with one person and seven AI note takers.
April 22, 2025 at 3:29 PM
rogerswannell.com
Typo of the day: leaderhip
An illustration of the Dalai Lama dressed as a hipster
April 9, 2025 at 2:11 PM
rogerswannell.com
Me and Buddy arguing over who gets to read Impact first product teams first.
A caramel cockerpoo trying to take a book away from a man in shorts.
March 18, 2025 at 6:27 PM
rogerswannell.com
Found my phone from twenty years ago.
A T-Moble MDA handset on the grey background.
March 16, 2025 at 3:24 PM
rogerswannell.com
Looking forward to reading this
Book called Generative AI and Education
February 15, 2025 at 7:33 PM
rogerswannell.com
Thanks, LinkedIn. Looks right up my street.
A LinkedIn post advertising high visibility clothing.
February 12, 2025 at 4:06 PM
rogerswannell.com
Sandra spamming the MoJ and getting away with it 🤣
Screenshot of the Justice Digital blog with a spam comment
January 23, 2025 at 6:41 PM
rogerswannell.com
Got some new stickers
Stickers with statements about digital services on a laptop.
January 22, 2025 at 3:18 PM
rogerswannell.com
Any advice for dealing with a very smelly dog?
A cookerpoo laying on blue blanket with a smile because he's farted again!
January 20, 2025 at 8:49 PM
rogerswannell.com
Weekend reading arrived
The book, "How to measure anything" by Douglas W. Hubbard
January 17, 2025 at 1:50 PM
rogerswannell.com
Buckinghamshire spider webs too
January 11, 2025 at 9:51 PM