Roy Tomeij
roy.io
Roy Tomeij
@roy.io
Chief Customer Officer & Co-Founder at @AppSignal.com. Stroopwafel connoisseur.
Friday night. Nerding out over screws (3D printed a bunch of boxes so I can store twice the volume in one container, and easily move them around).
October 31, 2025 at 9:21 PM
Live from the Buzzsprout greenhouse at #RailsWorld 😅
September 29, 2025 at 5:19 PM
Working on a high-precision turntable for diorama display that can rotate continuously, and in 180, 120 and 90 degree increments. Waiting for the belt for this POC (will eventually be made from HDPE with heat insert threads).
September 9, 2025 at 5:21 PM
#RailsWorld booth setup today!
September 3, 2025 at 6:06 AM
And off we go! 🚀
Launch Week at AppSignal kicks off today! 🥳 From Sept 1 - 5, we’re releasing a new feature daily.

First up is the MCP Server - your new AI debugging sidekick: appsignal.com/launch-week/... #LaunchWeek #AppSignal
September 1, 2025 at 8:36 AM
It’s @appsignal.com’s first ever Launch Week next week, and we’ve got some cool stuff lined up. Oh, and we’re at Rails World, too. Stay tuned!
August 29, 2025 at 9:05 PM
Reposted by Roy Tomeij
We're excited to officially launch our OpenTelemetry instrumentation! 🎉
blog.appsignal.com/2025/08/07/g...
Get the Full Picture: AppSignal Adds OpenTelemetry Support | AppSignal Blog
We're proud to launch OpenTelemetry. Learn how to use AppSignal's monitoring and observability toolkit to level up your app's performance.
blog.appsignal.com
August 7, 2025 at 12:50 PM
I can’t read every résumé. Whether I read yours is based on the answer to a single question. It’s
the cheat code. It’s the high-leverage moment where 98% of people quietly disqualify themselves. roy.io/want-to-wor...
Want to Work With Me? Start Here.
I can't read every résumé. Whether I read yours is based on the answer to the question that's our equivalent of a cover letter: “Why do you want to work at AppSignal?” That’s the cheat code. It's...
roy.io
May 27, 2025 at 12:16 PM
"Why do you want to work at AppSignal?"

The answer to this question is the cheat code that can move you to the top of the pile. I'm pulling a somewhat random number, but out of a thousand applicants, no more than 2% recognize this.

www.linkedin.com/feed/update...
Cover letters? Yes! | Roy Tomeij
The below resonates with me strongly. At AppSignal, we may see over 1,000 people apply for a single job opening. We don't ask for a traditional cover letter, but instead ask applicants: "Why do you want to work at AppSignal?" The answer to this question is the cheat code that can move you to the top of the pile. I'm pulling a somewhat random number, but out of a thousand applicants, no more than 2% recognize this. I'll read your answer to this question before looking at your CV, and to echo what Jason says, I won't even get to that stage if you can't explain why I should. I don't care about your CV that much. We've hired people with zero experience without regret in the past. That you've managed to retain a job at a company I've likely never heard of before isn't your selling point. I need to know what you bring to the table and why. The same goes for education; your MBA doesn't showcase your empathy and other traits we're loo
www.linkedin.com
May 22, 2025 at 10:00 AM
Dutch word of the day: “bestuurdersaansprakelijkheidsverzekering”
May 22, 2025 at 5:15 AM
Come join my Customer Success team at @appsignal.com! 🥳
May 20, 2025 at 5:02 PM
Bootstrapping Was My Identity. Then We Raised a Round. 😵‍💫

roy.io/bootstrappi...
Bootstrapping Was My Identity. Then We Raised a Round.
As you probably know by now, AppSignal, the company I co-founded, raised $22 million in a Series A not too long ago. Overnight, I was no longer the bootstrapper I had proudly identified as since...
roy.io
May 15, 2025 at 2:31 PM
Why a Dutch Company Raised $22M in the US Instead of the EU

roy.io/why-a-dutch-...
Why a Dutch Company Raised $22M in the US Instead of the EU – Roy Tomeij
roy.io
May 13, 2025 at 8:03 PM
AppSignal for PHP: help us test! 🔥

We're currently working on our PHP integration and would love for you to test it and provide early feedback. Will barter for stroopwafels and credits. Let me know if you're interested!
May 8, 2025 at 11:01 AM
I'm doing sort of an AMA on "whatever you wanted to know about (how it feels) raising funding, and why" on LinkedIn, but will take questions here, too :) www.linkedin.com/posts/tomeij...
🙋🏻‍♂️ Yesterday, we announced that AppSignal closed a $22M round of… | Roy Tomeij
🙋🏻‍♂️ Yesterday, we announced that AppSignal closed a $22M round of funding. The whole thing took well over half a year to pull off, in stealth mode, while also running the business. While I can’t di...
www.linkedin.com
May 7, 2025 at 1:50 PM
Running a bootstrapped company in a highly competitive market meant generating enough operating income to stay profitable, but not enough to challenge the status quo. That’s about to change… 🚀
May 6, 2025 at 11:30 AM
Someone called unparsed mail merge tags in some email an “AI failure” today.

In the middle of the Venn diagram of “computer” and “something I don’t understand,” it doesn’t say “AI.”
April 29, 2025 at 5:13 PM
Asking AI to make an image of a toy version of yourself + accessories is one thing, making a physical version is something else. This guy does it (and I love his energy):
youtu.be/MBjiiPC8rdE
3D Printing The Meme Everyone Just Screenshotted
So everyone’s been making these "starter pack" AI toy mockups using prompts. Cool. But I wanted mine to actually exist.In this vid, I take the viral “Figurin...
www.youtube.com
April 24, 2025 at 10:26 PM
One of my favorite macOS apps: MonitorControl! Controlling my external monitor's brightness and built-in speakers using the native Apple keyboard buttons ✨

roy.io/monitorcontr...
MonitorControl: MacOS External Display Control – Roy Tomeij
roy.io
April 14, 2025 at 6:33 PM
I'm back! 👋🏻
April 14, 2025 at 11:56 AM
If you understand Dutch and are into SaaS: I was a guest on the "We Love SaaS" podcast! 🎧 open.spotify.com/episode/5sp5...
248 - Roy Tomeij (AppSignal) over SaaS pricing, verkopen aan developers en empathie in leiderschap
SaaS Bazen Podcast · Episode
open.spotify.com
January 31, 2025 at 12:39 PM
Alright, I need to go to The Devonshire in Soho, London. The place and food look absolutely amazing: www.youtube.com/watch?v=EjG...
London’s Most Popular Pub: How The Devonshire Serves 500+ DAILY with a Former 3-MICHELIN STAR Chef
Join a Former Michelin-star chef Ashley Palmer-Watts at The Devonshire, one of London’s most popular pubs, for an exclusive behind-the-scenes look at what ma...
www.youtube.com
January 31, 2025 at 8:00 AM
I'm covering a bit of Customer Success today, and I love that we created a place where the below is an acceptable reply 😅

"Yes, you should be all good! If "the system" keeps bugging you, please let me know so we can use some blunt tools to try to make it behave better."
January 30, 2025 at 4:00 PM
It's crazy how a corporation like Disney – not shy of copyright infringement lawsuits themselves – uses a CC-licensed 3D model to sell as a physical souvenir at their parks, ignoring the CC license 🤯 Too big to get sued, and they know it. www.youtube.com/watch?v=ylK...
Disney stole my artwork and sold it in their parks - Update after 2 1/2 years
My artwork was stolen by Disney and sold in their parks and online.
www.youtube.com
January 30, 2025 at 11:00 AM