Sairam Ravishankar
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sairamravishankar.bsky.social
Sairam Ravishankar
@sairamravishankar.bsky.social
Likes to explore latest developments, innovations, disruptions in Digital and Affiliate Marketing.
Daily Dose of Digital Marketing:

Retention marketing is an important component in business consolidation, expansion and enhancing trust in long term business partnerships.
#RetentionMarketing #BusinessConsolidation #Expansion #TrustBuilding
May 31, 2024 at 4:03 PM
Daily Dose of Digital Marketing:

Generative AI, Augmented and Mixed Reality are being used by brands for novel story telling.
#GenAIStorytelling
#AugmentRealityTales
#MixedRealityFables
#BrandNarrativeTech
#InnovativeStorytelling
May 30, 2024 at 4:08 PM
Daily Dose of Digital Marketing:

Looking to run a successful CTV advertising campaign? Make sure your key components are in place: first party data, premium inventory,
May 25, 2024 at 3:11 PM
Daily Dose of Digital Marketing:

Don't let weak and outdated content limit your website's visibility on search engines. Keep your content fresh and relevant to increase your chances of ranking in SERPs. #SEOtips #contentstrategy
May 23, 2024 at 3:12 PM
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May 22, 2024 at 3:49 PM
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May 22, 2024 at 3:38 PM
Daily Dose of Digital Marketing:

Zero party data (chat session history, search query etc.) is acquired effectively only after acquiring trust based first party data (transaction history, website visits and account creation).
May 21, 2024 at 2:32 PM
Daily Dose of Digital Marketing:

An affirmative percentage of 85% amongst media professionals agree that AI tools are effective and have a good ROI in campaigns. #AITools #Marketing #Efficacy #ROI #Campaigns
May 3, 2024 at 2:41 PM
Daily Dose of Digital Marketing:

Want to improve your search results? Remember that relevance is influenced by previous searches, device type, location, language, and trending topics. #searchrelevance #optimization #improvement
May 1, 2024 at 3:56 PM
Daily Dose of Digital Marketing:

Influencer identification, content creation, campaign optimisation, performance tracking for brands has become an easier process
April 28, 2024 at 4:38 PM
YouTube Shorts is a versatile tool for driving viral content, increasing traffic for longer videos, and collaborating with brands. #YouTubeShorts #viralcontent #trafficboost #brandcollaboration #videomarketing #SocialMediaStrategy #YouTubeGrowth
April 21, 2024 at 2:35 PM
Daily Dose of Digital Marketing:
1. India's Procurement and Marketing Support (PMS) scheme is revolutionizing MSMEs with digital marketing empowerment. #MSMEs
#DigitalMarketing
#PMSIndia
April 3, 2024 at 5:22 PM
Daily Dose of Digital Marketing:
Two types of Universal IDs (UIDs) that will replace cookies:
1. Authenticated - Generated in return for an email ID.
2. Inferred - Based on IP address, user agent strong and device model.
#Privacyfirst
#cookies
#Webbrowsing
April 2, 2024 at 6:58 PM
Daily Dose of Digital Marketing:
1. Seasonal marketing is successful based on proper implementation of paid media, SEO and earned media.
March 27, 2024 at 3:38 PM
Daily Dose of Digital Marketing:
1. A best practice to be adopted for websites is development of self service options such as user friendly FAQ pages, help centres and knowledge based pages.
March 25, 2024 at 6:21 PM
Daily Dose of Digital Marketing:
1. Gen Z and millennial audiences typically prefer to consume content referred by their favourite content creators and UGC.
2. An impressive 91.4% of search queries featured Google SGE.
March 25, 2024 at 8:13 AM
Daily Dose of Digital Marketing:
1. IoT devices help in devising targeted ad campaigns which is based on specific data.
March 23, 2024 at 4:27 PM
Daily Dose of Digital Marketing:
1. Ethical marketing is all about being completely transparent, honest and responsible in the messaging, proposition and offerings to the consumers.
March 20, 2024 at 2:59 PM
Daily Dose of Digital Marketing:
1. A recent report highlighted the glaring skill gap identified from the responses of 10,000 digital marketers belonging to 32 sectors worldwide.
March 16, 2024 at 5:05 PM
Daily Dose of Digital Marketing:
1. There are courses in digital marketing which are
March 14, 2024 at 3:27 PM