4️⃣ Performance & Budget Allocation:
- This structure ensures more efficient budget use by focusing on top-performing creatives.
- Don’t stress when a few ads “hog” the performance—it means you found winners.

3️⃣ Creative Optimization & Scaling:
- Introduce new creatives every 1–2 weeks by duplicating and testing in separate ad sets.
- Graduate the best-performing ads from the Prospecting CBO campaign to the ASC campaign for scaling.

2️⃣ Ad Set & Creative Management:
- Use broad targeting and multiple creatives within ad sets to test performance.
- Set up separate ad sets for each new round of creatives to avoid resetting performance data.
- Don’t worry if you have more active creatives than usual—it’s part of the process!

1️⃣ Campaign Setup:
- Create a "Prospecting CBO" campaign to test new creatives.
- Use CBO with a daily budget matching your total available budget (start with a 50/50 ratio).
- Add a second campaign, the "Advantage Plus Shopping Campaign" (ASC), to focus on scaling high-performing creatives.

This 4-step process is exactly how we approach most brands we work with. It’s designed to reduce emotional decision-making and optimize ad performance across different business sizes. Believe it or not, we’re human—reactive decisions happen. The algorithm? Not so much.

7️⃣ Run Retargeting and Retention Campaigns:
-Separate campaigns for new vs. existing customers.
-Retarget those who’ve already shown interest, and use high-frequency retention campaigns to strengthen engagement with current customers.

🚀 Follow for more no-fluff Facebook Ads strategies! 👊

6️⃣ Balance Broad and Interest-Based Targeting:
- Combine broad ad sets, single-interest ad groups, and Advantage+ campaigns.
- Keep it simple: focus on what works, test a few broads, and let it rip.

5️⃣ Creative Balance:
- Use a mix of videos and images in your ads for better placement flexibility.
- Broader formats = lower CPMs and increased reach across Facebook’s platform.

4️⃣ Prioritize Best-Selling Products:
- Focus ad spend on the top 20% of products generating 80% of your revenue.
- Pausing low-converting ads frees up budget for top performers, boosting ROI.

3️⃣ Leverage Secondary Metrics:
Monitor outbound CTR, CPC, and CPM.
- These metrics give early warnings of performance shifts, allowing you to adjust proactively before top-line metrics suffer.

2️⃣ Fix Your Columns:
- Eliminate distractions by organizing your columns to focus on key metrics most important to your goals.
- Then, sprinkle in critical secondary metrics for a complete picture.

1️⃣ Optimize Attribution Settings:
- Review your ads using the 7-day click model, but set attribution to “7-Day Click, 1-Day View.”
- This helps you make smarter decisions on what to pause or scale.

Here are my 2 BIG TAKEAWAYS:

1️⃣ The cost to acquire the next customer is always going to be greater than the previous.
2️⃣ The more relevant your ad is (placement, time, day), the better it will convert.

If you got just a bit of value out of this lmk below!

Putting it on the corner brought the most relevant traffic to my stand. Then, I added a few more signs, close to my stand but a bit further out.

💡 Every new sign improved sales—but not as much as the first one. (READ THAT AGAIN—this is what many brands miss!)

When I first set up shop, only people driving down our quiet street stopped to buy lemonade. Then my Grandma suggested I make a sign:

“FRESH SQUEEZED LEMONADE” with a big arrow pointing down from the corner.

This was my very first ad...