Sam Farrington, CFP®
@samgfarrington.bsky.social
CFP® helping financial advisors use AI to create better content in less time. Simple systems that work.
Amplify newsletter = practical prompts + frameworks
https://amplifyforadvisors.substack.com/
Amplify newsletter = practical prompts + frameworks
https://amplifyforadvisors.substack.com/
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The 3-Step Process to Train AI to Sound Like You
Most advisors use AI straight out of the box and wonder why it sounds generic. Here's the 3-step process (15 minutes total) to train AI to write in your voice, so content actually sounds like you,…
amplifyforadvisors.substack.com
You can't train AI once and expect it to remember.
You need a voice guide you paste in every time.
You need a voice guide you paste in every time.
December 31, 2025 at 2:31 AM
Three months from now, you'll wish you started today.
Download the system. Start building.
buff.ly/d2EnP8u
Download the system. Start building.
buff.ly/d2EnP8u
December 30, 2025 at 12:39 AM
Three months from now, you'll wish you started today.
Download the system. Start building.
buff.ly/d2EnP8u
Download the system. Start building.
buff.ly/d2EnP8u
People don’t follow wealth management firms. They follow advisors who teach them something useful.
Your profile matters more than your firm’s website.
Your content matters more than your firm’s marketing.
Your voice matters more than your firm’s messaging.
That’s your personal brand. Build it.
Your profile matters more than your firm’s website.
Your content matters more than your firm’s marketing.
Your voice matters more than your firm’s messaging.
That’s your personal brand. Build it.
December 28, 2025 at 4:23 PM
People don’t follow wealth management firms. They follow advisors who teach them something useful.
Your profile matters more than your firm’s website.
Your content matters more than your firm’s marketing.
Your voice matters more than your firm’s messaging.
That’s your personal brand. Build it.
Your profile matters more than your firm’s website.
Your content matters more than your firm’s marketing.
Your voice matters more than your firm’s messaging.
That’s your personal brand. Build it.
Generic advice: "Start saving for retirement early"
Deep pain points are specific. They’re emotional. They’re urgent.
That’s what you need to write about.
amplifyforadvisors.substack.com/p/the-pain-p...
Deep pain points are specific. They’re emotional. They’re urgent.
That’s what you need to write about.
amplifyforadvisors.substack.com/p/the-pain-p...
The Pain Point Content System (Create Posts Your Ideal Clients Can't Ignore)
Amplify for Advisors Issue 017
amplifyforadvisors.substack.com
December 26, 2025 at 3:00 PM
Generic advice: "Start saving for retirement early"
Deep pain points are specific. They’re emotional. They’re urgent.
That’s what you need to write about.
amplifyforadvisors.substack.com/p/the-pain-p...
Deep pain points are specific. They’re emotional. They’re urgent.
That’s what you need to write about.
amplifyforadvisors.substack.com/p/the-pain-p...
Three months isn't long enough to build a massive following.
But it's plenty of time to build a habit that changes everything.
But it's plenty of time to build a habit that changes everything.
December 23, 2025 at 12:39 AM
Three months isn't long enough to build a massive following.
But it's plenty of time to build a habit that changes everything.
But it's plenty of time to build a habit that changes everything.
The best thing I did for my newsletter engagement?
I started sending fewer ideas per email.
Sounds backwards. But it works.
Now I send one idea per email. One clear lesson. One specific action.
I started sending fewer ideas per email.
Sounds backwards. But it works.
Now I send one idea per email. One clear lesson. One specific action.
December 22, 2025 at 12:39 PM
The best thing I did for my newsletter engagement?
I started sending fewer ideas per email.
Sounds backwards. But it works.
Now I send one idea per email. One clear lesson. One specific action.
I started sending fewer ideas per email.
Sounds backwards. But it works.
Now I send one idea per email. One clear lesson. One specific action.
I learned something about newsletter subject lines:
"Monthly Market Update" → 18% open rate
"The market drop nobody's talking about" → 64% open rate
Same content. Just a more curious subject line.
Sometimes small changes make the biggest difference.
"Monthly Market Update" → 18% open rate
"The market drop nobody's talking about" → 64% open rate
Same content. Just a more curious subject line.
Sometimes small changes make the biggest difference.
December 20, 2025 at 3:16 PM
I learned something about newsletter subject lines:
"Monthly Market Update" → 18% open rate
"The market drop nobody's talking about" → 64% open rate
Same content. Just a more curious subject line.
Sometimes small changes make the biggest difference.
"Monthly Market Update" → 18% open rate
"The market drop nobody's talking about" → 64% open rate
Same content. Just a more curious subject line.
Sometimes small changes make the biggest difference.
Email beats social for conversions.
But only if they open it.
amplifyforadvisors.substack.com/p/the-email-...
But only if they open it.
amplifyforadvisors.substack.com/p/the-email-...
The Email Newsletter That Actually Gets Read (And Responded To)
Amplify for Advisors Issue 015
amplifyforadvisors.substack.com
December 19, 2025 at 2:53 PM
Email beats social for conversions.
But only if they open it.
amplifyforadvisors.substack.com/p/the-email-...
But only if they open it.
amplifyforadvisors.substack.com/p/the-email-...
Three months of consistent content with a system beats three years of sporadic posts without one.
That's the difference.
That's the difference.
December 19, 2025 at 4:47 AM
Three months of consistent content with a system beats three years of sporadic posts without one.
That's the difference.
That's the difference.
Building a brand feels overwhelming because you're starting from scratch every time.
Get a system. Follow it. Repeat.
Get a system. Follow it. Repeat.
December 16, 2025 at 12:39 AM
Building a brand feels overwhelming because you're starting from scratch every time.
Get a system. Follow it. Repeat.
Get a system. Follow it. Repeat.
The content you're embarrassed to post is probably your best content.
If it feels too personal, too specific, too niche...that's the signal it matters.
If it feels too personal, too specific, too niche...that's the signal it matters.
December 15, 2025 at 12:39 PM
The content you're embarrassed to post is probably your best content.
If it feels too personal, too specific, too niche...that's the signal it matters.
If it feels too personal, too specific, too niche...that's the signal it matters.
The advisors winning with AI aren't using better tools.
They're using better prompts.
They're using better prompts.
December 14, 2025 at 4:23 PM
The advisors winning with AI aren't using better tools.
They're using better prompts.
They're using better prompts.
AI doesn't sound generic because it's AI.
It sounds generic because you didn't train it.
Teach it your voice first.
Then it writes like you.
Link:
It sounds generic because you didn't train it.
Teach it your voice first.
Then it writes like you.
Link:
The 3-Step Process to Train AI to Sound Like You
Most advisors use AI straight out of the box and wonder why it sounds generic. Here's the 3-step process to train AI to write in your voice, so content actually sounds like you, not a robot.
amplifyforadvisors.substack.com
December 13, 2025 at 3:16 PM
AI doesn't sound generic because it's AI.
It sounds generic because you didn't train it.
Teach it your voice first.
Then it writes like you.
Link:
It sounds generic because you didn't train it.
Teach it your voice first.
Then it writes like you.
Link:
You don't need a year to build your brand.
You need a system and the discipline to follow it.
You need a system and the discipline to follow it.
December 13, 2025 at 2:53 AM
You don't need a year to build your brand.
You need a system and the discipline to follow it.
You need a system and the discipline to follow it.
Your likes mean very little.
Your followers mean very little.
What matters: meaningful conversations, profile clicks to your website, and discovery calls.
Track those instead.
buff.ly/w0XNH0c
Your followers mean very little.
What matters: meaningful conversations, profile clicks to your website, and discovery calls.
Track those instead.
buff.ly/w0XNH0c
The 3 Metrics That Actually Matter (And the 47 You Should Ignore)
Amplify for Advisors Issue 012
open.substack.com
December 12, 2025 at 2:53 PM
Your likes mean very little.
Your followers mean very little.
What matters: meaningful conversations, profile clicks to your website, and discovery calls.
Track those instead.
buff.ly/w0XNH0c
Your followers mean very little.
What matters: meaningful conversations, profile clicks to your website, and discovery calls.
Track those instead.
buff.ly/w0XNH0c
Stop chasing viral.
Build evergreen.
Content that works today and works in 2026 is how you compound authority over time.
Build evergreen.
Content that works today and works in 2026 is how you compound authority over time.
December 11, 2025 at 3:04 AM
Stop chasing viral.
Build evergreen.
Content that works today and works in 2026 is how you compound authority over time.
Build evergreen.
Content that works today and works in 2026 is how you compound authority over time.
Stop thinking about creating content.
Start creating content worth thinking about.
Start creating content worth thinking about.
December 10, 2025 at 2:31 AM
Stop thinking about creating content.
Start creating content worth thinking about.
Start creating content worth thinking about.
Simple beats complex.
Every time.
One framework you use consistently beats five frameworks you never implement.
Every time.
One framework you use consistently beats five frameworks you never implement.
December 9, 2025 at 12:39 AM
Simple beats complex.
Every time.
One framework you use consistently beats five frameworks you never implement.
Every time.
One framework you use consistently beats five frameworks you never implement.
The best content you'll ever create is the content you actually publish.
Stop perfecting. Start posting.
Stop perfecting. Start posting.
December 7, 2025 at 4:23 PM
The best content you'll ever create is the content you actually publish.
Stop perfecting. Start posting.
Stop perfecting. Start posting.
The best content you'll ever create is the content you actually publish.
Stop perfecting. Start posting.
Stop perfecting. Start posting.
December 6, 2025 at 3:16 PM
The best content you'll ever create is the content you actually publish.
Stop perfecting. Start posting.
Stop perfecting. Start posting.
Simple beats complex.
Consistent beats perfect.
Consistent beats perfect.
December 6, 2025 at 2:53 AM
Simple beats complex.
Consistent beats perfect.
Consistent beats perfect.
You're not behind.
You're starting now.
You're starting now.
December 2, 2025 at 12:39 AM
You're not behind.
You're starting now.
You're starting now.
Building a brand isn't about going viral.
It's about showing up at least a few times per week for a year.
It's about showing up at least a few times per week for a year.
November 29, 2025 at 3:16 PM
Building a brand isn't about going viral.
It's about showing up at least a few times per week for a year.
It's about showing up at least a few times per week for a year.
Stop thinking about creating content.
Start creating content worth thinking about.
Start creating content worth thinking about.
November 27, 2025 at 3:04 AM
Stop thinking about creating content.
Start creating content worth thinking about.
Start creating content worth thinking about.
Without a voice guide, AI writes like every other financial advisor.
With one, it writes like you.
With one, it writes like you.
November 26, 2025 at 2:31 AM
Without a voice guide, AI writes like every other financial advisor.
With one, it writes like you.
With one, it writes like you.