David Micallef
@saysdavid.bsky.social
Senior lecturer at RMIT and program manager for undergraduate public relations. Researches influencers, gaming and other fun ways to engage young people in positive behaviours.
Reposted by David Micallef
So cool to see this article out by me and @juanfeng.bsky.social and @saysdavid.bsky.social!
It's about how audiences on Instagram responded to a government-backed anti-vaping campaign that employed influencers.
www.sciencedirect.com/science/arti...
It's about how audiences on Instagram responded to a government-backed anti-vaping campaign that employed influencers.
www.sciencedirect.com/science/arti...
Long live Darth Vapour! Examining how audiences engage with influencers in an anti-vaping campaign
Social media influencers (SMIs) have become role models for younger audiences, making them important stakeholders for engaging young people with healt…
www.sciencedirect.com
September 18, 2025 at 2:38 AM
So cool to see this article out by me and @juanfeng.bsky.social and @saysdavid.bsky.social!
It's about how audiences on Instagram responded to a government-backed anti-vaping campaign that employed influencers.
www.sciencedirect.com/science/arti...
It's about how audiences on Instagram responded to a government-backed anti-vaping campaign that employed influencers.
www.sciencedirect.com/science/arti...