Scott McKain
scottmckain.bsky.social
Scott McKain
@scottmckain.bsky.social
Author, Professional Speakers Hall of Fame, Cavett recipient (highest honor in professional speaking), Sales & Marketing Hall of Fame, in two Werner Herzog movies, and Tammy’s husband.
Change is a river you navigate.
Turbulence is a storm you can't predict.
Most strategies were designed for rivers.

#TranscendTurbulence #TurbulenceNotChange #Leadership
January 8, 2026 at 7:02 PM
Turbulence has four characteristics that change doesn't:
→ Unprecedented speed (What took years now takes weeks — or days )
→ Unpredictable direction (disruption from unexpected places)
→ Simultaneous disruptions (multiple fronts at once)
→ Exponential impact (compounds instead of stabilizes)
January 8, 2026 at 7:02 PM
That’s how you move from reacting to anticipating—and from standing out to staying essential.

#TranscendTurbulence #Leadership #ListenBeyondWords
January 7, 2026 at 9:01 PM
Because what customers casually reference today often reveals 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆’𝗹𝗹 𝗲𝘅𝗽𝗲𝗰𝘁 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄. If you want to stay relevant, don’t just respond to what’s obvious.
Listen for what’s emerging.
January 7, 2026 at 9:01 PM
Because the discomfort you might be feeling?
It's not something to fix.
It's something to listen to.

#TranscendTurbulence #Leadership #StandingOutIsNotEnough
January 7, 2026 at 7:00 PM
The responses have confirmed what I suspected:
Many of you feel this too.
Over the next few weeks, I'm going deeper.
Not just what's wrong—but why it's happening.
Not just symptoms—but the shift underneath.
January 7, 2026 at 7:00 PM
Over the past two weeks, I've been naming uncomfortable truths:
→ Standing out has become standing still
→ We're facing turbulence, not just change
→ AI commoditized what was supposed to differentiate
→ Experience became expected, not exceptional
→ Speed without direction is just exhausting
January 7, 2026 at 7:00 PM
Going beyond distinction isn’t about standing out—it’s about elevating your thinking, your leadership, and your impact. Because when leaders transcend challenges instead of chasing them, that’s when they don’t just stand apart…

𝗧𝗵𝗲𝘆 𝗺𝗮𝗸𝗲 𝗮 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲.

#TranscendTurbulence #Leadership #CEOInsights
January 6, 2026 at 9:01 PM
The leaders who look the most confident?
Many are quietly wrestling with the same questions.

The sensing you're doing isn't weakness.
It might be the clearest thinking in the room.

#TranscendTurbulence #Leadership #CEOInsights
January 6, 2026 at 7:03 PM
Of feeling like the playbook is outdated—
While everyone else seems to be following it.

Of wondering if you're the only one who's noticed
That what used to work... doesn't anymore.

If that's you:

𝗬𝗼𝘂'𝗿𝗲 𝗻𝗼𝘁 𝗮𝗹𝗼𝗻𝗲.
January 6, 2026 at 7:03 PM
“𝗪𝗲’𝗿𝗲 𝘀𝘁𝗶𝗹𝗹 𝗵𝗲𝗿𝗲. 𝗔𝗻𝗱 𝘄𝗲’𝗿𝗲 𝘀𝘁𝗶𝗹𝗹 𝗰𝗼𝗺𝗺𝗶𝘁𝘁𝗲𝗱 𝘁𝗼 𝘄𝗵𝗮𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀.”

Purpose isn’t something you revisit when times are easy.
It’s what steadies you when times are not.

#TranscendTurbulence #Leadership #CEOInsights
January 5, 2026 at 9:01 PM