Dr.Search
@searchology.bsky.social
40,000 hours of digital marketing. Truth beats trends.
TikTok isn’t a search engine.
It’s a slot machine with captions.
Search = intent → retrieval.
TikTok = behavior → prediction.
If you optimize for “SEO” there, you’re solving the wrong math problem.
It’s a slot machine with captions.
Search = intent → retrieval.
TikTok = behavior → prediction.
If you optimize for “SEO” there, you’re solving the wrong math problem.
February 2, 2026 at 2:02 AM
TikTok isn’t a search engine.
It’s a slot machine with captions.
Search = intent → retrieval.
TikTok = behavior → prediction.
If you optimize for “SEO” there, you’re solving the wrong math problem.
It’s a slot machine with captions.
Search = intent → retrieval.
TikTok = behavior → prediction.
If you optimize for “SEO” there, you’re solving the wrong math problem.
I’ve grown so sick of the scams and bullshit people selling on TikTok...I finally did something about it.
linktr.ee/popefafo
linktr.ee/popefafo
Searchology | Instagram, Facebook, TikTok | Linktree
Searchology™ — Where Truth Beats Trends.
40,000+ hours destroying marketing hype, exposing frauds, and teaching what actually works.
linktr.ee
January 31, 2026 at 4:35 PM
I’ve grown so sick of the scams and bullshit people selling on TikTok...I finally did something about it.
linktr.ee/popefafo
linktr.ee/popefafo
Thinking about doing a real series on online grifts.
I’ve spent 25 years in digital marketing. Most scams work because the mechanics are hidden, not because people are stupid.
Would a breakdown on how to spot the bullshit before you step in it be useful?
I’ve spent 25 years in digital marketing. Most scams work because the mechanics are hidden, not because people are stupid.
Would a breakdown on how to spot the bullshit before you step in it be useful?
January 29, 2026 at 1:27 AM
Thinking about doing a real series on online grifts.
I’ve spent 25 years in digital marketing. Most scams work because the mechanics are hidden, not because people are stupid.
Would a breakdown on how to spot the bullshit before you step in it be useful?
I’ve spent 25 years in digital marketing. Most scams work because the mechanics are hidden, not because people are stupid.
Would a breakdown on how to spot the bullshit before you step in it be useful?
Blue sky all day.
Sunset comes in soft, not asking for anything.
Jacó reminding me that Pura Vida isn’t about escape—
it’s about staying long enough to feel the day end.
Sunset comes in soft, not asking for anything.
Jacó reminding me that Pura Vida isn’t about escape—
it’s about staying long enough to feel the day end.
January 27, 2026 at 4:22 PM
Blue sky all day.
Sunset comes in soft, not asking for anything.
Jacó reminding me that Pura Vida isn’t about escape—
it’s about staying long enough to feel the day end.
Sunset comes in soft, not asking for anything.
Jacó reminding me that Pura Vida isn’t about escape—
it’s about staying long enough to feel the day end.
Starting fresh here.
Gen X. Living in Costa Rica.
I spend a lot of time watching how systems actually behave when they’re stressed — tech, platforms, media, money, people.
Mostly thinking out loud. No hype.
Gen X. Living in Costa Rica.
I spend a lot of time watching how systems actually behave when they’re stressed — tech, platforms, media, money, people.
Mostly thinking out loud. No hype.
January 26, 2026 at 1:30 PM
Starting fresh here.
Gen X. Living in Costa Rica.
I spend a lot of time watching how systems actually behave when they’re stressed — tech, platforms, media, money, people.
Mostly thinking out loud. No hype.
Gen X. Living in Costa Rica.
I spend a lot of time watching how systems actually behave when they’re stressed — tech, platforms, media, money, people.
Mostly thinking out loud. No hype.