Selcen Ozturkcan
@selcen.bsky.social
270 followers 600 following 50 posts
Digital Experience & Digital Consumer Behavior Expert | Professor | Entrepreneur | Consultant | Mentor | Speaker #DigitalTransformation #Sustainability #Robotisation #ServiceRobot #SocialMedia #CBDC 📍Sweden 🇸🇪 Turkey 🇹🇷 🔗 www.selcenozturkcan.com
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selcen.bsky.social
🧪 New open access article in Discover Sustainability 🌍🤖
📄 Ozturkcan (2025) “Responsible robot integration for inclusive & sustainable work”
🔗 doi.org/10.1007/s436...
🎥 play.lnu.se/media/t/0_rk...
#Robotics #Sustainability #Work
Responsible robot integration for inclusive and sustainable work - Discover Sustainability
The growing integration of robots into workplace environments, propelled by the advances of Industry 5.0, is reshaping not only operational efficiency but also the social fabric of organizations. While automation offers significant productivity gains, it also risks exacerbating alienation, exclusion, and inequity if not responsibly managed. This conceptual paper examines how robotization impacts marginalized groups within organizations, including women, ethnic minorities, LGBTQ individuals, and employees with disabilities. Adopting an intersectional framework, the study connects responsible robot integration to the broader objectives of the United Nations’ Sustainable Development Goals (SDGs), particularly SDG 12 (Responsible Consumption and Production) and SDG 8 (Decent Work and Economic Growth). Synthesizing insights from human-robot interaction, diversity management, and responsible innovation literature, the paper proposes a conceptual model outlining how robot design choices and organizational practices mediate inclusive or exclusive outcomes. It concludes by offering a future research agenda and practical implications for managers, designers, and policymakers committed to advancing socially sustainable digital transformations. Through this approach, the paper contributes to the emerging discourse on ensuring that technological progress aligns with principles of equity, justice, and long-term societal well-being.
doi.org
selcen.bsky.social
🧪 New article out in Int. J. of Market Research!
📄 Ozturkcan & Bozdağ (2025) “Responsible AI in marketing: AI booing & AI washing cycle of mistrust”
🔗 doi.org/10.1177/1470...
🎥 play.lnu.se/media/t/0_i2...
#AI #Marketing #Ethics
Sage Journals: Discover world-class research
Subscription and open access journals from Sage, the world's leading independent academic publisher.
doi.org
Reposted by Selcen Ozturkcan
gsoh31.bsky.social
Oh just go away and leave us alone. Have you not done enough damage yet, with your nonsensical gameplaying metrics and your lies?
selcen.bsky.social
🧪Our new article on surgical robots just got its first citation—4 days after publication. We unpack how tech like #robots reshapes agency, knowledge & ownership in surgery.

Open access: doi.org/10.1038/s415...

#HRI #robotics #openaccess #healthcareequity
selcen.bsky.social
🧪 New article!
“From cafés to clinics: Consumer attitudes toward human-like & machine-like service robot failures” 🤖☕️🩺
Now in Int. J. of Hospitality Management: doi.org/10.1016/j.ij...
#AI #Robots #Hospitality
Redirecting
doi.org
selcen.bsky.social
Hope you are feeling better now 🌸
selcen.bsky.social
🚀 PhD Opportunity in Marketing at Linnaeus University, Sweden

📌 Fully funded
📅 Deadline: Aug 10, 2025
🔗 Apply lnu.se/en/meet-linn...
Vacancies page
lnu.se
selcen.bsky.social
Our latest article, titled “The robot saw it coming: Physical human interference, deservingness, and self-efficacy in service robot failures,” has been published!

doi.org/10.1080/0144...

#RoboticFailures
#ServiceRobotFailure
#HumanInterference
#HumanRobotInteraction

🤖
selcen.bsky.social
Building a life where you weren’t—and may never be—native is labor, too.
Today, I honor the seen and unseen effort behind every path carved in resilience.
#MayDay #InvisibleLabor #ImmigrantVoices #Solidarity
selcen.bsky.social
Our latest case study titled “A Sustainable Solution for the Hospitality Industry: QR Code Menus” has been published!

The full text is freely available for open access at doi.org/10.1177/2043...
selcen.bsky.social
How do museums help brands connect across generations?
Our new open access article explores the IKEA Museum as a case of brand heritage & storytelling.
Now in Scandinavian Journal of Management:
doi.org/10.1016/j.sc...
🤖 AI Twin video attached
#BrandMuseums #IKEA
selcen.bsky.social
A detailed close-up of a glass ship by Bertil Vallien, a celebrated glass artist known for his sand-cast sculptures, particularly his famous glass ships. Spotted at @KostaBoda
Reposted by Selcen Ozturkcan
andreasgustavsson.bsky.social
Ett nytt brev från Joakim.

Message from Swedish journalist Joakim Medin currently imprisoned in Turkey.
selcen.bsky.social
Hoş geldiniz! 😉
Gerçi biraz geç oldu ama güç olmasın 🌻
selcen.bsky.social
Two of my works are accepted for Academy of Marketing Conference 2025!

🔹 Pharmakon of Algorithmic Alchemy (w/ Dr. Ayşe Aslı Bozdağ) – AI’s dual role in marketing.

🔹 Service Innovation with AI (w/ Dr. Ezgi Merdin-Uygur) – Klarna’s AI-driven strategies.

#AI #Marketing #AcademyOfMarketing
selcen.bsky.social
@olgark.bsky.social thank you! Happy to learn that you found it interesting 😇
selcen.bsky.social
Our latest publication in Journal of Research in Interactive Marketing explores how English & Turkish audiences engage differently with brand posts on Platform X. Key takeaway: emotions matter more in Turkish, while information & entertainment drive English engagement. doi.org/10.1108/JRIM...
Decoding digital engagement: a comparative analysis of English and Turkish brand post popularity dynamics on platform X | Emerald Insight
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doi.org
selcen.bsky.social
Excited to share our latest publication in Aslib Journal of Information Management! Our paper, Fake News in Business & Management Literature: A Systematic Review, examines definitions, theories, and methods, offering key insights for future research. Read more: doi.org/10.1108/AJIM...
Fake news in business and management literature: a systematic review of definitions, theories, methods and implications | Emerald Insight
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doi.org
selcen.bsky.social
The essence of Swedishness at its finest in a winter wonderland weekend, complete with delicious fika. 🥰
selcen.bsky.social
2024 was incredible!

✅ 6 articles
✅ 3 book chapters
✅ 6 conferences
📈 65% citation growth

Grateful for global impact—media, policy, and patents. Here’s to 2025!

#Academia #YearInReview #Research