Sensory Spectrum
LightNews LightNews
banner
sensoryspectrum.bsky.social
Sensory Spectrum
@sensoryspectrum.bsky.social
17 followers 14 following 370 posts
From Fortune 500 household names to innovative startups, we're the brand behind your favorite brands. Tasting snacks, applying skincare, smelling garbage, and more as we empower clients with data-driven sensory and consumer insights.
Posts Replies Media Videos
sensoryspectrum.bsky.social
Phase 3 connects sensory attributes to real consumer emotion.

Next up: Phase 4 – Linking.

Follow for more insights.

#SensorySpectrum #NYSCC
Stay Tuned for part four where we will explore Phase 4: Linking & Summary Sensory Spectrum logo and contact information: hello@sensoryspectrum.com | +1 (908) 376-7000 www.sensoryspectrum.com
December 11, 2025 at 7:03 PM
sensoryspectrum.bsky.social
Two marketing segments emerged:
🔹 Enhancers – The critics
🔹 Protectors – The variety seekers 
#ConsumerDrivenDesign #BeautyStrategy
Consumer Insights - Marketing Segments Illustration of two interlocking puzzle pieces. First puzzle piece contains text that reads: Enhancers: The "Critics." Second puzzle piece contains the text: Protectors: The "variety acceptors & seekers." More detail under Enhancers segment: Most well represented by tube products: •very easy to apply •moist & wet •slippery and oily feel More detail under Protectors segment: Accept products that: •feel cool on application •leave thicker residue
December 11, 2025 at 7:03 PM
sensoryspectrum.bsky.social
Flavor insights:

🍋 Light & citrusy = fruity, relaxing.
🌿 High sensations = minty, medicinal, therapeutic.
Low impact = little flavor, not seen as therapeutic.

#FlavorScience #BeautyInnovation
Header: Consumer insights - flavor Body text contains more key consumer findings: Light & Citrusy: •Fruity, citrusy •More relaxing and good for day use High Sensations: •Intense in flavor with high sensations (warming, cooling) •Often perceived as minty, medicinal, therapeutic and plumping Low Impact: •Lower in flavor •Little to no sensation •Not considered medicinal or therapeutic
December 11, 2025 at 7:03 PM
sensoryspectrum.bsky.social
Coating counts.

#SensoryExperience #BeautyScience
Header: Consumer Insights - Lip Feel Body text contains more key consumer insights: Light & Thin: •Easy to apply, •Leave a light and thin coating to the lips •More relaxing and good for day use Heavy & Coated: •Harder to apply •Leave the lips feeling thick, heavy, sticky and coated •Are not as well received for relaxation and day use Images along bottom of various people applying different types of lip balm products. Sensory Spectrum logo, bottom right.
December 11, 2025 at 7:03 PM
sensoryspectrum.bsky.social
Lip feel matters.

#TextureMatters #LipCare
Header: Consumer insights - lip feel: Body text contains key consumer findings: Tube Products: •Soft to apply •Leave the lips feeling wet, oily/greasy, silky, smooth, supple, and moisturized •Especially good for winter Waxy Sticks: •Hard on application •Leave the lips feeling tight, stiff, and dry Long-Lasting: •High staying power •Soothing & good for women •Look & feel younger, healthier, more attractive, confident
December 11, 2025 at 7:03 PM
sensoryspectrum.bsky.social
Who they are:
150 naïve consumers, pre-recruited to meet specific criteria.

What they do:
Evaluate 16 lip balm products for liking, attribute acceptance, attitudes, and usage.

#ConsumerInsights #BeautyResearch
Header: Consumer Input Body text: Who they are: -150 naïve consumers -Pre-recruited to meet specific criteria What they do: Evaluate 16 lip balm products: -liking -attribute acceptance -attitudes & usage How they do it: Central location test [Photos: Close up of lip balm being applied to lips. A second photo shows a number of people in participating in consumer research.] Sensory Spectrum logo, top right.
December 11, 2025 at 7:02 PM
sensoryspectrum.bsky.social
Not a Panel Leader Development Network member?

Join now for access to webinars, recordings, and a private community of panel leaders.

🔗 https://sensoryspectrum.odoo.com/r/YZc

#SensoryScience #PanelLeadership #ProfessionalDevelopment
This session will be discussion-based, drawing on experiences from attendees and our Sensory Spectrum panel leaders. Come ready to share your challenges, compare methods, and gather ideas for maintaining calibration and panel integrity during growth transitions. This webinar is exclusively for members of the Panel Leader Development Network. Join with the link in caption. Sensory Spectrum Training and Education logo centered at bottom of image. White text on rich blue background.
December 10, 2025 at 5:22 PM
sensoryspectrum.bsky.social
We’ll cover practical strategies for recruiting and screening new panelists while maintaining calibration and integrity.

Bring your experiences and questions for this interactive discussion!
As sensory programs evolve, even the most stable descriptive panels occasionally need new members. How do you find the right people, and maintain consistency and performance as your team grows? Join us for an interactive discussion led by Lee Stapleton on strategies for panel augmentation. Together, we’ll explore practical and proven approaches to: Advertising for panelists Pre-screening applicants Conducting acuity screening Applying effective interview techniques
December 10, 2025 at 5:22 PM
sensoryspectrum.bsky.social
Thank you for joining us on this three-part adventure! 

Which Alaskan flavor would you try first?

#TastingAlaska #SensoryScience #FlavorJourney #FoodAndBeverage
Two photos of Sensory Spectrum descriptive panelists evaluating cookie samples at a table, writing notes on flavor and texture. Body text: Unique to the spruce tip cookie was an herbal note, a slight general fruity aromatic and a slightly piney aftertaste. In texture, the spruce tip cookie had a soft bite compared to the traditional shortbread that was firm and crispier. Sugar cookie graphic and Sensory Spectrum logo at lower right corner of design.
December 4, 2025 at 4:02 PM
sensoryspectrum.bsky.social
Three photos: Two participants sample cookies and take notes. Kristin leads discussion, writing on board the panel's findings as they taste test cookies. Body text: The spruce tip cookie was quite different from the traditional shortbread cookie in both flavor and texture. In flavor, the spruce tip cookie lacked toasted wheat and butter impression – two key aromatics present in the traditional shortbread.
December 4, 2025 at 4:02 PM
sensoryspectrum.bsky.social
Two photos of panelists taste-test cookies. Photo of Kristin writing on a whiteboard, in a qualitative evaluation shortbread cookie. Body text: Kristin led the NJ food panelists in a qualitative evaluation (Spectrum Snapshot®) to uncover how this cookie compares to a traditional shortbread cookie. What did they find? Sensory Spectrum logo, top left. White text and logo on red background.
December 4, 2025 at 4:02 PM
sensoryspectrum.bsky.social
These cookies, made with hand-harvested spruce tips from Alaska’s wild coast, were a world apart from traditional shortbread.

Explore the rest of this thread to discover their unique flavor!
Photo of Barnacle Foods Spruce Tip Shortbread Cookies packaging, featuring spruce trees. Header text: Barnacle Foods Spruce Tip Shortbread Cookies Body text: According to the packaging, Barnacle Foods Spruce Tip Shortbread Cookies are made with spruce tips harvested by hand along the “wild coast of Alaska on the traditional lands of the Tlingit, Haida & Tsimshian.” Silhouette of spruce trees in white along bottom. Dark green background.
December 4, 2025 at 4:02 PM
sensoryspectrum.bsky.social
Kristin Bernardi, Project Manager at Sensory Spectrum, brought home Barnacle Foods Spruce Tip Shortbread Cookies for a Spectrum Snapshot® evaluation with our NJ food panelists.
Kristin Bernardi and her family sit at a table in a cozy restaurant setting on their vacation in Alaska. Body text reads: Kristin Bernardi, project manager at Sensory Spectrum, came across some uniquely flavored items during her family’s travels in Alaska earlier this year. In this final installment of Tasting Alaska come along as Kristin and our NJ food panelists explore shortbread cookies made with spruce tips! Rich red background with white text.
December 4, 2025 at 4:02 PM
sensoryspectrum.bsky.social
📍 Save this post & follow us for Phase 3: Consumer Insights.

#SensoryScience #NYSCC2025 #ConsumerUnderstanding #Skinfeel #ProductDevelopment #LipBalm
Text reads: "STAY TUNED FOR PART FOUR where we will explore Phase 3: Consumer Insights." Contact information for Sensory Spectrum is provided at bottom along with logo. hello@sensoryspectrum.com | +1 (908) 376-7000 www.sensoryspectrum.com
December 3, 2025 at 4:03 PM
sensoryspectrum.bsky.social
From a large selection of screened products, we narrowed it down to a select group that truly represents the sensory range of the category.

This sets the foundation for linking product features to emotional experience.
Header reads: Consumer Test Sample Selection Infographic showing the process of narrowing consumer test samples: 50 screened products, 30 profiled, and 16 selected for testing. Body text reads: From a large selection of screened products, we narrow it down to a select group that truly represents the sensory range of the category. This sets the foundation for linking product features to emotional experience. These select products are the ones our consumers will experience in the next phase.
December 3, 2025 at 4:03 PM
sensoryspectrum.bsky.social
In Phase 2 of our lip balm journey, we work with expert sensory panels. These panels are made up of 10–12 trained evaluators who use structured protocols and anchored scales to document how products look, feel, and perform.
Header text, reads: Product Evaluation with Expert panels Body text, reads: Who they are: 10-12 trained evaluators What they do: Objectively document product sensory features (appearance, texture…) How they do it: Well defined: Protocols Terminology Techniques for each attribute/term Scale with references/anchors Photo featuring two evaluators in discussion. Sensory Spectrum logo, top right. Mint background, black text.
December 3, 2025 at 4:03 PM