One thing we’re all getting wrong? Aisha: we’re not taking enough risks. The playbook burned down; we need a new one. Keith: need more entertaining content. Our stuff is liberal-brained. Too much “information” Qasim: $ isn’t going to the right places for the new playbook. Put it in content creators
One point of disagreement: Aisha wants to be a part of and build long term infrastructure to ensure that as the last and maybe only line of defense for public engagement, we need investment for the long term. You need to deliver content 12-13 times and that requires a real relationship w/ campaigns
“The book ends of our economy are taxes and wages”. Poor people make too little money and pay too much in taxes. Rich people make too much and don’t pay enough taxes.
Inequality leads to authoritarianism. When people don’t get what they need out of the economy, they reject political systems.”
“The Patriotic Millionaires North Star is Money” Billionaires are funding culture wars to keep your eye off the ball. MAGA is misdirecting to 84% of people in the U.S. are worried about the price of groceries. We’ve been playing economic jenga and what happened is what you’d expect.”
@ericapayne.bsky.social starts: these political leaders are not confused, they are complicit. The big tent can only be as big as the people who want to fix the money problem at the hear of every other problem we have. The people who aren’t fixing it, don’t want to.
@jamesslezak.bsky.social up to describe how Swayable runs experiments to measure persuasion. Persuasion is the #1 use of funds by a lot on campaigns. But there’s no agreement about the Dem brand (what we’re persuading people to agree on)
Don’t ask data guys about what story to tell. Not their job
Terrance Woodbury: We can not convince people to restore institutions that never worked for them. We have to mobilize to build the next world to level the playing field. Present an agenda and a vision for a world we live in together.”
“Stop focusing on the policy until we have more thoroughly defined the problem, communicate it with outrage… If you don’t understand why my life sucks, why will I trust you to unsuck it.” What’s the reason we are Working twice as hard and getting half as hard require? They don’t buy it’s Trump
He worked for the Harris campaign and knows the majority of spending went to white people. Both Harris and Obama got 42% of white voters. We lost because we haven’t prioritized people of color for years. But they don’t trust our policies or promises b/c they’ve lost too much.
@hitstrat.bsky.social polling showing the clear trends: There is a political realignment among men of color 90% of black men voted for Hilary. 15% fewer for Harris. Identity is not a message and it’s not b/c Kamala was a woman. We’ve been losing Black men 2-3 points every election since Obama.
“Only 25% of vote skippers would have voted for Trump.” They had a surprisingly positive overall view of the Dem party. They are “more for the people and would fight for all Americans” 1/4 think Dems are too weak and won’t stand up to attacks on democracy
Trump support is cratering on every issue. opportunity to invest in organizing, turnout AND persuasion. Positioning, brand and actions: deploy, research, create, evaluate Where their program was in play voter turnout was 4% higher. “Had the program been larger the outcome could have been different”
@jenancona.bsky.social up now speaking to @waytowinus.bsky.social take on the problem: 63% of Dems don’t approve of the party. “People are broke and the media is broke” The affordability crisis is the economy crisis. Trump is telling people to punch down.
Bhavik: Swing voters, like so many Americans, are anti-war. Democrats are foolish not to embrace an anti-war agenda. Kat: when everyone is allowed to see what happened in Gaza, every Dem will say they were against the genocide. But they’ve shown their hand and their hand is they didn’t care.
“Leadership of the campaign was sure they were right b/c of an internal analytics program that they gate-kept. Turns out it was a top issue for swing voters and campaign leadership gas lit them”. Bhavik is sure they lost MI and WI because of Gaza
Bhavik, 1st gen immigrant and MI resident, says trying to convince the Harris campaign to address Gaza was the most traumatic experience of his career.
