Fair and true but...I teach marketing (to only Btec) but I'm fascinated that
my mum, & f-in-law (80's) arethe perfect audience with v long days of viewing, and all adverts are exactly designed with them in mind... Soft-core charities, cremations, gambling. Sadly, they are the perfect audience

That's really interesting. As I grow older I have heard more death stories, and you are right. The more I hear, the more I understand what to perhaps expect, for me, and other loved ones, and what choices there are. It will happen, so I want to be in the best possible experiences. Thank you

These are amazing

This gives me so much hope.

Me too. Made me happy cry. Needed that 😊

Really interesting, thanks. I work in a boys' boarding house, and these are important thoughts. There's a really interesting mix. Many are really good at valuing and recognising strength can mean supporting others. I like that 'banter' is really seen as just not ok by many now, too.