How smart is the #miumiu microphone to engage with content creators!

Buenos Aires is historically a late-night city. Dinner at 10 pm, and ARRIVING at nightclubs at 4/5 am. The economy & generational shifts fuel post-pandemic culture 2day. Saturday mornings are group runs at 7 am, followed by @AM.COFFEE RAVE at 8 am, no hangovers, high heels, or significant debt.

We LOVE offline #marketing campaigns. Why? This allows you to observe how people interact and participate with the product in real time. Creating an EXPERIENCE, outdoors, with some movement and laughter, is a recipe for a great campaign (and video testimonials)! youtube.com/shorts/u1HPI...

Excited for the day when ads centered around communities/people with disabilities and special needs are the norm, not the exception! Brands and organizations can benefit from creating an inclusive customer experience💫
youtube.com/shorts/SWEy7...
#marketing #inclusion #representationmatters

youtu.be/-Wcf64hp_54?...
If only we had a time machine! Can you imagine this woman, and the "It was better than CATS" woman, with a TV show "At The Theater!"

Brand lesson: Capturing video testimonials on the spot immediately after an event (or purchase) can produce golden soundbites!

Embrace your inner #nerd!

This may have been the most surprising, innovative, and successful marketing campaign in the last 15 years!
1. It shows that the Taco Bell brand can't be boxed in.
2. Fans will spend a lot IF you create a unique experience.
3. "Low-brow" luxury wins big for fun!
youtu.be/xa9aC8kWkMc?...

substack.com/@henrybarton... Now THESE two are undeniably fashion influencers. #fashionads #realstories

MANY reasons to be inspired by The Cupcake Collection. Here are a few.
1. The Founder's story is as captivating as the cupcakes!
2. Hyperlocal support is a game-changer.
3. Creating a product that doesn't exist in your area can be risky, but it's worth the risk!

www.youtube.com/watch?v=jmvi...