Soft2Bet
@soft2bet.bsky.social
Soft2Bet is a leading iGaming turnkey solutions provider that delivers high-quality products and services for online gambling operators.
https://www.soft2bet.com/
https://www.soft2bet.com/
We are happy to announce that Harrison Barrett is joining Soft2Bet as VP of Business Development.
Harrison brings 10 years of experience across leading operators and suppliers with a strong track record of turning regulated-market opportunities into commercial growth for Tier-1 partners.
#iGaming
Harrison brings 10 years of experience across leading operators and suppliers with a strong track record of turning regulated-market opportunities into commercial growth for Tier-1 partners.
#iGaming
January 16, 2026 at 3:15 PM
We are happy to announce that Harrison Barrett is joining Soft2Bet as VP of Business Development.
Harrison brings 10 years of experience across leading operators and suppliers with a strong track record of turning regulated-market opportunities into commercial growth for Tier-1 partners.
#iGaming
Harrison brings 10 years of experience across leading operators and suppliers with a strong track record of turning regulated-market opportunities into commercial growth for Tier-1 partners.
#iGaming
Independence creates focus.
Building with long-term horizons (not short-term hype) is how teams ship better, safer products, one release at a time.
#Leadership #Product #iGaming
Building with long-term horizons (not short-term hype) is how teams ship better, safer products, one release at a time.
#Leadership #Product #iGaming
January 16, 2026 at 2:15 PM
Independence creates focus.
Building with long-term horizons (not short-term hype) is how teams ship better, safer products, one release at a time.
#Leadership #Product #iGaming
Building with long-term horizons (not short-term hype) is how teams ship better, safer products, one release at a time.
#Leadership #Product #iGaming
We are delighted to announce that Samuele Traversin is joining Soft2Bet as Executive VP of Business Strategy and Corporate Development.
Samuele brings 15+ years of experience in business strategy, M&A and corporate development across the global gambling and gaming industry.
#Soft2Bet #iGaming
Samuele brings 15+ years of experience in business strategy, M&A and corporate development across the global gambling and gaming industry.
#Soft2Bet #iGaming
January 15, 2026 at 3:30 PM
We’re delighted to welcome Andrew Cochrane as Chief Commercial Officer at Soft2Bet.
Andrew joins us at an exciting moment for the business, as we continue to scale across regulated markets and expand our global footprint.
Read the full press release here: lnkd.in/ehEFqicP
Andrew joins us at an exciting moment for the business, as we continue to scale across regulated markets and expand our global footprint.
Read the full press release here: lnkd.in/ehEFqicP
January 14, 2026 at 3:00 PM
We’re delighted to welcome Andrew Cochrane as Chief Commercial Officer at Soft2Bet.
Andrew joins us at an exciting moment for the business, as we continue to scale across regulated markets and expand our global footprint.
Read the full press release here: lnkd.in/ehEFqicP
Andrew joins us at an exciting moment for the business, as we continue to scale across regulated markets and expand our global footprint.
Read the full press release here: lnkd.in/ehEFqicP
In 2025, Soft2Bet focused less on headline growth and more on growth quality including MEGA-powered retention, configuration-driven compliance and near-perfect uptime across 19 licenses.
Our new article breaks down how we’re entering 2026. Read more 👇
next.io/news/technol...
Our new article breaks down how we’re entering 2026. Read more 👇
next.io/news/technol...
What 2025 revealed about scaling iGaming platforms and why 2026 will be less forgiving - NEXT.io
Soft2Bet CPO Yoel Zuckerberg says 2025 clarified which parts of the iGaming stack compound over time, and which only inflate short-term results.
next.io
January 13, 2026 at 3:31 PM
In 2025, Soft2Bet focused less on headline growth and more on growth quality including MEGA-powered retention, configuration-driven compliance and near-perfect uptime across 19 licenses.
Our new article breaks down how we’re entering 2026. Read more 👇
next.io/news/technol...
Our new article breaks down how we’re entering 2026. Read more 👇
next.io/news/technol...
Welcome, Diego Simeone, the new Betinia brand ambassador.
This partnership reflects Soft2Bet's commitment to innovation, strong brand storytelling, and delivering highly personalized player experiences.
Stay tuned to see what's next!
▶️ Read here: lnkd.in/dph5FSB6
#Soft2Bet #Betinia #DiegoSimeone
This partnership reflects Soft2Bet's commitment to innovation, strong brand storytelling, and delivering highly personalized player experiences.
Stay tuned to see what's next!
▶️ Read here: lnkd.in/dph5FSB6
#Soft2Bet #Betinia #DiegoSimeone
January 13, 2026 at 2:40 PM
Welcome, Diego Simeone, the new Betinia brand ambassador.
This partnership reflects Soft2Bet's commitment to innovation, strong brand storytelling, and delivering highly personalized player experiences.
Stay tuned to see what's next!
▶️ Read here: lnkd.in/dph5FSB6
#Soft2Bet #Betinia #DiegoSimeone
This partnership reflects Soft2Bet's commitment to innovation, strong brand storytelling, and delivering highly personalized player experiences.
Stay tuned to see what's next!
▶️ Read here: lnkd.in/dph5FSB6
#Soft2Bet #Betinia #DiegoSimeone
Proactive monitoring > reactive clean-up.
Early risk signals, timely human support, and two-way communication are how safer play becomes part of everyday operations, not just policy.
#ResponsibleGambling
Early risk signals, timely human support, and two-way communication are how safer play becomes part of everyday operations, not just policy.
#ResponsibleGambling
January 13, 2026 at 2:15 PM
Proactive monitoring > reactive clean-up.
Early risk signals, timely human support, and two-way communication are how safer play becomes part of everyday operations, not just policy.
#ResponsibleGambling
Early risk signals, timely human support, and two-way communication are how safer play becomes part of everyday operations, not just policy.
#ResponsibleGambling
Multi-jurisdiction growth is a discipline.
Licensing requirements, local rules, and reporting expectations change so your platform needs to adapt without re-building from scratch.
#Compliance #Scaling
Licensing requirements, local rules, and reporting expectations change so your platform needs to adapt without re-building from scratch.
#Compliance #Scaling
January 12, 2026 at 2:02 PM
Multi-jurisdiction growth is a discipline.
Licensing requirements, local rules, and reporting expectations change so your platform needs to adapt without re-building from scratch.
#Compliance #Scaling
Licensing requirements, local rules, and reporting expectations change so your platform needs to adapt without re-building from scratch.
#Compliance #Scaling
The Soft2Bet team is proud to announce Diego Simeone as our new Betinia and CampoBet brands ambassador!
Diego brings a new level of personalized player experience while representing the true sports passion and dedication that inspire Soft2Bet brands.
#Betinia #CampoBet #DiegoSimeone
Diego brings a new level of personalized player experience while representing the true sports passion and dedication that inspire Soft2Bet brands.
#Betinia #CampoBet #DiegoSimeone
January 8, 2026 at 2:08 PM
The Soft2Bet team is proud to announce Diego Simeone as our new Betinia and CampoBet brands ambassador!
Diego brings a new level of personalized player experience while representing the true sports passion and dedication that inspire Soft2Bet brands.
#Betinia #CampoBet #DiegoSimeone
Diego brings a new level of personalized player experience while representing the true sports passion and dedication that inspire Soft2Bet brands.
#Betinia #CampoBet #DiegoSimeone
ICE Barcelona is around the corner 🦀
MEGA Clawee will be waiting at the Soft2Bet stand. Take a shot at the claw machine, win a surprise, and get a quick MEGA gamification demo!
📆 19 to 21 January 2026
📅 Secure your slot: lnkd.in/dEdbiwfT
See you in Barcelona 🍀
MEGA Clawee will be waiting at the Soft2Bet stand. Take a shot at the claw machine, win a surprise, and get a quick MEGA gamification demo!
📆 19 to 21 January 2026
📅 Secure your slot: lnkd.in/dEdbiwfT
See you in Barcelona 🍀
January 7, 2026 at 6:22 PM
ICE Barcelona is around the corner 🦀
MEGA Clawee will be waiting at the Soft2Bet stand. Take a shot at the claw machine, win a surprise, and get a quick MEGA gamification demo!
📆 19 to 21 January 2026
📅 Secure your slot: lnkd.in/dEdbiwfT
See you in Barcelona 🍀
MEGA Clawee will be waiting at the Soft2Bet stand. Take a shot at the claw machine, win a surprise, and get a quick MEGA gamification demo!
📆 19 to 21 January 2026
📅 Secure your slot: lnkd.in/dEdbiwfT
See you in Barcelona 🍀
Thank you to our partners, colleagues and friends for your support this past year. We look forward to building even bolder ideas, products and partnerships together in the year ahead. 💚
#HappyNewYear #Soft2Bet
#HappyNewYear #Soft2Bet
January 1, 2026 at 12:30 PM
Thank you to our partners, colleagues and friends for your support this past year. We look forward to building even bolder ideas, products and partnerships together in the year ahead. 💚
#HappyNewYear #Soft2Bet
#HappyNewYear #Soft2Bet
2025 was an incredible ride. Luck had nothing to do with it, because this was all about the hustle to keep things MEGA.
We worked hard. Relentlessly hard.
And we learned even more.
Catch the full story in our 2025 recap video.
We worked hard. Relentlessly hard.
And we learned even more.
Catch the full story in our 2025 recap video.
December 30, 2025 at 4:03 PM
2025 was an incredible ride. Luck had nothing to do with it, because this was all about the hustle to keep things MEGA.
We worked hard. Relentlessly hard.
And we learned even more.
Catch the full story in our 2025 recap video.
We worked hard. Relentlessly hard.
And we learned even more.
Catch the full story in our 2025 recap video.
From all of us at Soft2Bet, we wish you a warm and relaxing holiday season filled with good health, good company and great moments to remember.
Thank you to our partners, colleagues and friends for being part of our journey this year. 💚✨
#HappyHolidays #Soft2Bet
Thank you to our partners, colleagues and friends for being part of our journey this year. 💚✨
#HappyHolidays #Soft2Bet
December 24, 2025 at 8:38 PM
From all of us at Soft2Bet, we wish you a warm and relaxing holiday season filled with good health, good company and great moments to remember.
Thank you to our partners, colleagues and friends for being part of our journey this year. 💚✨
#HappyHolidays #Soft2Bet
Thank you to our partners, colleagues and friends for being part of our journey this year. 💚✨
#HappyHolidays #Soft2Bet
Own the game with MEGA 11, Soft2Bet's new free-to-play MEGA engine.
Build your dream team, manage legendary stars in a long-term virtual league, and drive loyalty and LTV within strict regulatory frameworks.
Start your season on Betinia Sweden! 🇸🇪
#Soft2Bet #Betinia #Sweden
Build your dream team, manage legendary stars in a long-term virtual league, and drive loyalty and LTV within strict regulatory frameworks.
Start your season on Betinia Sweden! 🇸🇪
#Soft2Bet #Betinia #Sweden
December 19, 2025 at 6:00 PM
Chasing new players is easy to measure. Keeping them is harder.
Our CMO, Alex Gitsik, was interviewed by iGamingFuture and shared how operators can stay sharp on acquisition without letting retention (and trust) slip, even in ultra-competitive markets.
📍Read the full interview: igamingfuture.com
Our CMO, Alex Gitsik, was interviewed by iGamingFuture and shared how operators can stay sharp on acquisition without letting retention (and trust) slip, even in ultra-competitive markets.
📍Read the full interview: igamingfuture.com
December 18, 2025 at 7:29 PM
Chasing new players is easy to measure. Keeping them is harder.
Our CMO, Alex Gitsik, was interviewed by iGamingFuture and shared how operators can stay sharp on acquisition without letting retention (and trust) slip, even in ultra-competitive markets.
📍Read the full interview: igamingfuture.com
Our CMO, Alex Gitsik, was interviewed by iGamingFuture and shared how operators can stay sharp on acquisition without letting retention (and trust) slip, even in ultra-competitive markets.
📍Read the full interview: igamingfuture.com
One Integration. MEGA Outcome. 🍀
Soft2Bet is heading to ICE Barcelona.
Stop by Booth 2F50 for MEGA 1-to-1 demos featuring live walkthroughs, real use cases, and Q&A.
Book a meeting → lnkd.in/dEdbiwfT
See you in Barcelona 👋
#ICEBarcelona#ICE2026 #MEGA #iGaming #Gamification
Soft2Bet is heading to ICE Barcelona.
Stop by Booth 2F50 for MEGA 1-to-1 demos featuring live walkthroughs, real use cases, and Q&A.
Book a meeting → lnkd.in/dEdbiwfT
See you in Barcelona 👋
#ICEBarcelona#ICE2026 #MEGA #iGaming #Gamification
December 18, 2025 at 4:29 PM
One Integration. MEGA Outcome. 🍀
Soft2Bet is heading to ICE Barcelona.
Stop by Booth 2F50 for MEGA 1-to-1 demos featuring live walkthroughs, real use cases, and Q&A.
Book a meeting → lnkd.in/dEdbiwfT
See you in Barcelona 👋
#ICEBarcelona#ICE2026 #MEGA #iGaming #Gamification
Soft2Bet is heading to ICE Barcelona.
Stop by Booth 2F50 for MEGA 1-to-1 demos featuring live walkthroughs, real use cases, and Q&A.
Book a meeting → lnkd.in/dEdbiwfT
See you in Barcelona 👋
#ICEBarcelona#ICE2026 #MEGA #iGaming #Gamification
Premium games, 100+ gaming providers, 400 live casino tables, and 10 unique games released every quarter.
👇 Check out how Soft2Bet powers your casino.
lnkd.in/gFUWnbbM
#Soft2Bet #S2B #OnlineCasino #iGaming
👇 Check out how Soft2Bet powers your casino.
lnkd.in/gFUWnbbM
#Soft2Bet #S2B #OnlineCasino #iGaming
December 16, 2025 at 4:57 PM
Premium games, 100+ gaming providers, 400 live casino tables, and 10 unique games released every quarter.
👇 Check out how Soft2Bet powers your casino.
lnkd.in/gFUWnbbM
#Soft2Bet #S2B #OnlineCasino #iGaming
👇 Check out how Soft2Bet powers your casino.
lnkd.in/gFUWnbbM
#Soft2Bet #S2B #OnlineCasino #iGaming
We’re proud to share that our Chief Commercial Officer, Oksana Tsyhankova, has been recognised as one of iGamingBusiness’ Most Influential Women 2025.
Congratulations, Oksana - and thank you to everyone involved in the journey.
Read the full feature here: lnkd.in/gN-4a9B2
#Soft2Bet #iGB
Congratulations, Oksana - and thank you to everyone involved in the journey.
Read the full feature here: lnkd.in/gN-4a9B2
#Soft2Bet #iGB
December 16, 2025 at 1:52 PM
We’re proud to share that our Chief Commercial Officer, Oksana Tsyhankova, has been recognised as one of iGamingBusiness’ Most Influential Women 2025.
Congratulations, Oksana - and thank you to everyone involved in the journey.
Read the full feature here: lnkd.in/gN-4a9B2
#Soft2Bet #iGB
Congratulations, Oksana - and thank you to everyone involved in the journey.
Read the full feature here: lnkd.in/gN-4a9B2
#Soft2Bet #iGB
This is my favourite… but actually, they all are 😏
Meet the Soft2Bet's MEGA engines powering engagement 👇
#Soft2Bet #MEGAengines #Thisismyfavourite
Meet the Soft2Bet's MEGA engines powering engagement 👇
#Soft2Bet #MEGAengines #Thisismyfavourite
December 10, 2025 at 8:39 PM
This is my favourite… but actually, they all are 😏
Meet the Soft2Bet's MEGA engines powering engagement 👇
#Soft2Bet #MEGAengines #Thisismyfavourite
Meet the Soft2Bet's MEGA engines powering engagement 👇
#Soft2Bet #MEGAengines #Thisismyfavourite
✨ We’re delighted to see Yoel Zuckerberg, our Chief Product Officer, shortlisted for Executive of the Year at the Global Gaming Awards!
Check out the shortlist 👇
lnkd.in/deGMpJrn
Check out the shortlist 👇
lnkd.in/deGMpJrn
December 8, 2025 at 5:24 PM
✨ We’re delighted to see Yoel Zuckerberg, our Chief Product Officer, shortlisted for Executive of the Year at the Global Gaming Awards!
Check out the shortlist 👇
lnkd.in/deGMpJrn
Check out the shortlist 👇
lnkd.in/deGMpJrn
Modern fraud in iGaming is organised, fast and technically sharp. Your response has to be the same.
At Soft2Bet, investigations run 24/7 so we can detect, scope and act on threats quickly all while keeping everyday journeys smooth.
#iGaming #FraudPrevention
At Soft2Bet, investigations run 24/7 so we can detect, scope and act on threats quickly all while keeping everyday journeys smooth.
#iGaming #FraudPrevention
December 8, 2025 at 1:18 PM
Modern fraud in iGaming is organised, fast and technically sharp. Your response has to be the same.
At Soft2Bet, investigations run 24/7 so we can detect, scope and act on threats quickly all while keeping everyday journeys smooth.
#iGaming #FraudPrevention
At Soft2Bet, investigations run 24/7 so we can detect, scope and act on threats quickly all while keeping everyday journeys smooth.
#iGaming #FraudPrevention
The Soft2Bet team is heading into this year’s Global Gaming Awards with two nominations 🎉
We’ve been shortlisted for:
🔹 Soft2Bet – Platform Provider of the Year
🔹 Betinia by Soft2Bet – Online Casino of the Year
Huge thanks to our product, tech, operations and brand teams!
We’ve been shortlisted for:
🔹 Soft2Bet – Platform Provider of the Year
🔹 Betinia by Soft2Bet – Online Casino of the Year
Huge thanks to our product, tech, operations and brand teams!
December 3, 2025 at 1:30 PM
The Soft2Bet team is heading into this year’s Global Gaming Awards with two nominations 🎉
We’ve been shortlisted for:
🔹 Soft2Bet – Platform Provider of the Year
🔹 Betinia by Soft2Bet – Online Casino of the Year
Huge thanks to our product, tech, operations and brand teams!
We’ve been shortlisted for:
🔹 Soft2Bet – Platform Provider of the Year
🔹 Betinia by Soft2Bet – Online Casino of the Year
Huge thanks to our product, tech, operations and brand teams!
Can real-time personalisation, strict regulation and playful gamification live in the same product? 🤔
In Tech.eu’s new interview, Yoel Zuckerberg shares how Soft2Bet builds iGaming that is personal, safe and fun.
Watch here: https://lnkd.in/dZB8y_S#Soft2Bete#iGamingng
In Tech.eu’s new interview, Yoel Zuckerberg shares how Soft2Bet builds iGaming that is personal, safe and fun.
Watch here: https://lnkd.in/dZB8y_S#Soft2Bete#iGamingng
December 2, 2025 at 9:54 PM
Can real-time personalisation, strict regulation and playful gamification live in the same product? 🤔
In Tech.eu’s new interview, Yoel Zuckerberg shares how Soft2Bet builds iGaming that is personal, safe and fun.
Watch here: https://lnkd.in/dZB8y_S#Soft2Bete#iGamingng
In Tech.eu’s new interview, Yoel Zuckerberg shares how Soft2Bet builds iGaming that is personal, safe and fun.
Watch here: https://lnkd.in/dZB8y_S#Soft2Bete#iGamingng